Optimal targeting and bids on PoF (4)
Launched my first PoF campaign yesterday. It's an international campaign so I bid pretty low ( $.16). My ads have gotten some impressions, but they're not moving too fast.
How do I know if my lack of impressions is a result of a bid that is too low or if my demographic isn't that large?
I just bumped up my CPM to $.21 to see if the impressions pick up at all. Is that the right course of action or is there something else I can do?
Yup increasing CPM's is the best way to get more traffic within your specific demographic.
Thanks Ben. So there's no way to see how large my demo is, right? (I'm used to the FB platform that shows size of audience based on targeting) Suppose I was showing ads to Canadian women age 35-40 that smoke, have kids, no car, a Phd...etc. How would you recommend I avoid showing my ads to the same 12 people over and over?
No estimator and use log-in count 
(as soon as someone reaches a certain # of log-ins they never see your ad again).
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