[Zeno] After Dark Dating Follow Along ( . Y . ) (37)
Awwww yeahhh! Time for my first follow along, ever! At the moment I’m checking out a few other self-serve sources to move away from FB so this is a nice time for a follow along competition. Plus prizes and stuff.
NDA: Don’t steal my shit plz thx, except the stuff that fails, you can have that. Jokes ‘tis part of the game right.
Traffic source: ZeroPark
Country: US. Budget: $10/day scaling with profitability. I am taking on the role of a noob who has never touched adult or this traffic source and has little money to spare.
Offer: Haven’t decided yet. Probably XXXBlackBook. Have also considered ScoresLive Cam but it is CPS, so probably not the best place to start. Have yet to fully discuss with AMs. Networks: WSM and Adsimilis, will start with WSM. I welcome any suggestions on offers to use, I think something webcam related would fit well for traffic coming from porn vid sites.
ZeroPark has no age targeting so the offer needs to be broad and preferably 18+ rather than 25+. There will be a lot of 18-24 year olds looking at porn sites so would be silly to make this traffic redundant. Can attempt to give some age separation by calling them out in the lander…
Angles: Have thought up a few but going to start with something simple to hit broad traffic. Targeting on ZP is based on a domain typos essentially so the bulk of adult traffic comes from generic porn sites and search queries, so stuff like bang a Jew and Christian MILFs is unlikely to hit a heart string with the users coming through.
Goal: get some hands on adult experience and learn the ins and outs of ZeroPark. Contribute something to the forum regardless.
Unique Twist: Will be doing a video follow along here to make this somewhat of a tutorial as well. You will get to look over my shoulder as I setup the campaign, make a lander and get things flowing. What will I cover? Scoping out an offer. A little bit of sneaky spying. Creating a quick lander in Muse. Exporting and editing that lander to get it ready for action, along with a little bit of PHP and CSS magic sprinkled in there to make the lander more dynamic. Then setup in Prosper and all the PHP stuff involved in split testing landers + georedirection. Lander speed testing, testing of the tracking setup, monitoring of lander uptime for completion sake. Boom done.
A popunder? Why not. Maybe not at first though. Retargeting pixels? Will porn watchers be a valuable audience for dating campaigns on FBX/SiteScout? Who knows, lets fekn do it anyway (are there any adult sources with retargeting pixels? Let me know!). ZeroPark is a source of cheap traffic and retargeting pixels leverage that for later use.
Will be starting in a few days, besides being highly distracted from everything AM, I need to find out ZP's expectations with respect to adult landers + need to sort a few things out before being able to make a video. I also share a flat with people so…. Making a video on setting up and adult campaign is probably an alone time thing.
P.S. I intend to post some tutes soon which have been a long time coming. Look forward to a noobs guide to starting on FB, as well as FB tracking + georedirection. Hassle me if I don’t get it done as otherwise I’ll get distracted again.
Updates soon to come!
First video! So, I had trouble with my screencap software garbling my mic input so had to use something inferior, so it's a bit less cohesive than I wanted. That and it just dropped 30min of footage into nowhere which I had to redo which raged me a bit.
Anyway, this is meant to be part tutorial for people who can benefit from it and part follow along, the later videos will be more about the campaign itself. Campaign is already up so will have 2nd video tomorrow.
I would recommend downloading the video and maybe playing at faster speeds, real time is for chumps!
Note, password to ALL videos is 'stmrocks'. Watch on Vimeo link below for full screen.
P.S. WTF is the youtube embed tag here
P.P.S Got a copyright infringement warning for content matching "Sky Italia" for a random shot of dreamweaver. I'm like wtf. If there are problems with the video let me know.
Zeno, I Would love to see a video follow along! especially the dynamic stuff.. :-)
Great concept.
Any cpvlab version coming up? lol
Subscribed.
Originally Posted by eleadstudio
The Man, The Myth, The Zeno!
Set up looks good, never used zeropark myself so super interested in seeing this, +1 for unique +1 for being a total badass
Looking forward to watching this roll out, best of luck bru
Thank you Zeno-Man!
I shall hang on every word!
Interested to see how you get on with this one - I'm also testing some campaigns with ZeroPark right now, so will be interested to see how your results compare.
Interested in seeing how Muse works vs Dreamweaver or just plain vim etc
Originally Posted by zeno
Originally Posted by nusolutionz
I paused video and came back here... I got a doubt.. How to group files & folders on desktop in that way ?? It looks clean, I am being messed up with so many files on desktop.. Please tell me how to group in that way??
Stardock "Fences". Fucking awesome they are. You can also make multiple versions of your desktop and swipe between them (which you might see me do at one point). The other product worth mentioning is Bins by 1up, costs $5. Also awesome.
Awesome video Zeno, was cool to check out Muse from an AM's perspective, I may check it out. Also, you get wildly fluctuating pingdom times because you didn't drop down the advanced options to select the server, and if you don't specify -- it will rotate between Dallas, NYC, and Amsterdam.
Are you planning on doing any retargeting? I've been adding google retargeting pixels, and I checked out perfect audience etc too, I saw on another thread someone talked about being able to sell those lists... you know of any way?
Update: Have sent $5 worth of traffic today and yesterday. At current bids ZP delivers about 300 clicks/hour for about 3 hours which blows the daily budget. Solution? Up budget to cope or lower bids. The $10 of data has been useful though - 2000 clicks to lander, ~10.4% CTR = 206 clicks to offer, only 1 conversion. Offer/lander aside, there has been a tonne of mobile clicks and my lander is not optimised for that, so the lander CTR is preliminary at best. I have read through much of the adult stuff on the forum and had a healthy dose of porn today so have a better idea of the kind of landers/ad copy people are using. Next steps are:
1) Mobile detection and redirection to an optimised page.
2) Will talk to AM about mobile adult offers to work with. The xdating offer redirects to a mobile version but it may not be the best to be funneling the traffic to.
3) Design of a new mobile lander and a desktop lander to split test with the other. Will also adjust the ad copy in the first one based on what seems to be dominating in the wild.
I will go over stats for the last few days, mobile detection/redirection and my mobile optimised lander in the next video. I managed to sort out a neat little pure CSS quiz/questionnaire just now to slot in there (since the rules and qualify quiz are the two main things you see in the wild). And then I realised, after doing some research on mobile site deisign, CSS compatibility across all the different browsers is a clusterfuck and will probably ferk it up in a significant number of cases. Video will be up soon. In hindsight, a video follow along is a pain in the ass when your computer is in a communal office area and your flatmates are never away. Recording shit is awkward when they are in the room doing computer stuff, especially when you want to talk about adult stuff.
@Timtetra - thanks for pointing out the Pingdom thing, completely forgot about that. Retargeting will come a lot later, really want a decent sized converted list rather than just visitors. At the moment SS/Perfect Audience are picking up people fine, lists are at ~1800. Can't tell with Exoclick yet. Adwords list is at about 10% what the others are, might just get rid of it if it's not really picking people up well. In lieu of the video, here are some quick images:
Some CTR data:
Got mobile clicks? Hurrr
Lander viewed through iPhone 5/iPhone 4/Galaxy SII. Barely readable methinks.
When testing ZeroPark I found that mobile traffic is a huge function of keyword categories. The owner told me that mobile was a relatively low percentage of overall traffic, and it seems to be over-represented in the adult space.
Add the mobile meta in the header and see how it turns out or since you are designing with muse add a tablet/mobile version then use mobile detection to send visitors to it.
@allthegold Thanks, good to know. Didn't see as much when I did some gaming campaigns.
@pain2k Yeah am going to probably use the mobile_detect php class so that I can differentiate tablet vs mobile.
Second video up:
Note, password to ALL videos is 'stmrocks'. Watch on Vimeo link below for full screen.
+1 for kiwi accent, +1 for going nuts on a new source man, looking awesome!
Hey zeno, I'm very excited that you're doing a follow along with our traffic!
I've given you a $100 bonus to help you test and find those top performing targets. US adult is tricky due to the high volumes, and 1000's of targets!
Let me know if I can help you in any other way.
Cheers,
Robert
Originally Posted by allthegold
We plan to have basic mobile/web filters on ZP soon - sorry for the inconvenience!
Originally Posted by zeno
I'll have my tech team look into uniform-gag-Am8MyCm5 (latinswomen.com) those IE visitors do look suspicious.. if you see any other suspicious targets, please let me know.
I didnt get one thing. Why did you add all the retargeting pixels from sitescout, adwords, exoclick, facebook? How will that help?
I added them at the very beginning for the hell of it. Why not? Basically building a list that I can potentially use later. People who have visited the page = look at porn > possibly useful to target them later for e.g. dating, PUA, male enhancement, etc. on maybe SS/FB, not so concerned with adwords. More likely they are male and single, two important things you can't target by on most sources. People who have converted... again same thing, but also useful to target on exoclick. The way I see it, the cheap traffic gives you a tonne of visitors for cents so you should make the most of it.
OK, Got you. Thanks for the amazing follow along.
Originally Posted by zeropark
Have spent my little free time over the last day and a bit getting my head around mobile lander design. Pain in the ass sometimes, Muse and likely WYSIWYG don't do very good mobile CSS (gotta switch to %'s, em sizes etc) so takes a lot of editing and testing, not to mention you really need something like BrowserStack to test properly. Am waiting on a project on Odesk, have tried to source a reasonably priced coder with experience in jquery-mobile and mobile design whom I can get to do tricksy things for me.
Have made some lander variations for desktop versions but no point starting traffic until I get the mobile versions rock-solid, otherwise will just waste the data. BTW, are there any awesome WYSIWYG mobile-geared webpage creators out there? Would be great if there was something that had all the CSS orchestrated to give fluid/resizable pages.
Preliminary developments inc. poor english and typos
http://i.imgur.com/R7tMe5Y.jpg
http://i.imgur.com/CXZIQUV.jpg
http://i.imgur.com/lRKofbG.jpg
Dude, this is a really sick follow along! It's super cool to see a new traffic source in action and watch your process on video.
Your landers are fucking awesome
VERY interesting landers - I'll be fascinated to hear how well the one-handed audience reacts to an actual, reasoned argument!
What I like to do to test mobile pages is to open up Chrome, open up the inspector (ctrl+shift+i) and click the small cog in the bottom right corner.
This will give you a settings menu where you select to override the user agent. You can also specify resolution there.
I select 'Other' from the list and supply a UA from a database of UA's that I've collected.
E.g: Mozilla/5.0 (Linux; U; Android 4.1.2; en-gb; GT-N7100 Build/JZO54K) AppleWebKit/534.30 (KHTML, like Gecko) Version/4.0 Mobile Safari/534.30 wap: TRUE
There's a lot of info in the UA. This device is a Samsung Galaxy Note 2 running Android 4.1.2.
Don't know if this exactly fits you but it is of interest to me because I often serve different pages depending on the visitor's device and OS.
Awesome for battery apps: 'We are aware of power issues with the Galaxy Note after upgrading Android to version 4 and have a great app to boost your battery power!"
I just saw your landing pages. Nice pics but how are the file sizes?
This was your latest stats?
Spend - $26.93
Revenue - $29.20
P/L - $2.27
So, the campaign wasn't that successful?
I really can't remember the stats. That was just one random day.
It was more of a learning experience and if I remember correctly I paused it for a few days to watch another ZP case study to learn from it.
If you want to do adult on ZP, you could easily spend $1000+ daily in high volume countries.
this is the best follow along easily,
I have a question about video 1 if you don´t mind.
how can you use the exoclick, adwords etc retargeting in the future?
is the IP being stored and then you can choose to show ads if that IP visits the sites again or how does that whole thing work?
Is the retargeting pixel something that is vital cos I have never used it...
The best and easiest to understand way of explaining how retargeting works, is using an example of an eshop, lets say we are selling lingerie for women.
You get a visitor from adwords for example, who clicked on your ad promoting lingerie shop, that visitor comes to your eshop but from whatever reason doesnt purchase anything.
BUT, this particular visitor already showed interest in what you have to sell, maybe even placed some goods in the shoping cart, but didnt finish the purchase - maybe because of maxed out CC, maybe his/her internet crashed, or whatever crazy reason you can come up with. But the key is, there was some level of interest shown and thats when retargeting comes into play.
For retargeting to work, you need to have a piece of code somewhere on the eshop, that places a cookie into the surfers computer, or uses some other way of marking that visitor. Now when the same surfer browses the internet again and lands on a site that has adwords ads on it (since I used adwords as an example) they are able to detect he already visited your site and can show him/her an ad for your lingerie eshop again. Chances are he will remember your eshop and come back to finish the purchase he/she originally didnt complete. Or maybe now is the right time to buy something (wife has a bday, CC is loaded with cash again).
Retargeting basically helps you to build interest groups and target them more efficiently. A user who clicked on your eshop ad in the past showed some interrest and has a higher chance of clicking again. Or think adult dating - a user clicked on your ad but didnt signup for the dating offer you were promoting, but you already know that he is interested in dating in general, so with retargeting you can make sure he will be sent to a different dating offer this time. The possibilities are pretty wide. Generally speaking, properly done retargeting campaigns will have better banner CTR and better conversions.
Originally Posted by bjerkan
Bang on.
@bjerkan - it's not IP-based, it relies on cookies (or maybe some unique device fingerprint).
In this case I used Exoclick but at the time didn't realise that you can only retarget users who have been tagged through Exo campaigns - at least I think that is the case.
If you have retargeting options at traffic sources it's a good idea to put people into lists even if you have no current plans to exploit retargeting, provided the tracking codes don't negatively impact your page performance.
Thanks
The last video isn't accessible anymore. Tried inspecting the frame source & getting the id ('109149470') but still
can't play it on vimeo. Just in case someone wonders. Btw great follow-along, one of the best on Adult for sure...
Too bad we can't see how it went in 2018 
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