Advice needed with Gunggo campaign (from anyone with big $$ ad spend experience) (6)
Advice needed with Gunggo campaign (from anyone with big $$ ad spend experience)
I have a quick question for anyone who has run stuff at Gunggo or any other network where the rep sets up and optimizes the campaign for you. I'm used to self serve platforms and having everything tracked through CPV Lab, so it made me a bit uneasy when my rep suggested that I use their conversion pixel and not worry about CTR or any other metric other than conversions. I only have their conversion pixel posted in my aff. network; and my landing pages go straight to my affiliate link. Is this how things typically work for these types of buys/campaigns? My rep's suggestion was to optimize only based on performance, which makes sense since ROI is the name of the game....... But not having the data to view in CPV Lab is kinda making me uncomfortable. They have tons and tons of traffic and my "small" initial testing budget ($x,xxx range) will only get me a few days of traffic (and that's with having it trickle in super slowly); and I will probably have to spend in the $xx,xxx range before we are able to weed out the non-performing targets and hopefully I am running at breakeven by then. Ugh, I just hate leaving things like this in other people's hands; but on the other hand I understand that traffic sources like this operate differently..... What do you guys think? I'm only on day 1 of testing so it's not too late to change things.
Let your aff network place the CPVL pixel and insert their pixel into CPVL. Then you have all the data.
Also you can write your own "pixel" or better PHP script and fire for both pixels (this is for Server 2 Server pixels and cURL needs to be installed on your server):
[PHP]
<?php
$subId = $_GET['subid'];
$adNetworkToken = $_GET['tid'];
// CPV Lab Pixel with Sub ID
$pixels[] = "http://yourtrackingdomain.com/adclick.php?subid=$subId";
// Ad network Pixel
$pixels[] = "http://adnetworktracking.com/conversion.php?tid=$adNetworkToken";
foreach ($pixels as $url) {
curl_download($url);
}
function curl_download($Url){
// is cURL installed yet?
if (!function_exists('curl_init')){
die('Sorry cURL is not installed!');
}
// OK cool - then let's create a new cURL resource handle
$ch = curl_init();
// Now set some options (most are optional)
// Set URL to download
curl_setopt($ch, CURLOPT_URL, $Url);
// Set a referer
//curl_setopt($ch, CURLOPT_REFERER, "http://www.example.org/yay.htm");
// User agent
curl_setopt($ch, CURLOPT_USERAGENT, "Mozilla/4.77 [en] (X11; I; IRIX;64 6.5 IP30)");
// Include header in result? (0 = yes, 1 = no)
curl_setopt($ch, CURLOPT_HEADER, 0);
// Should cURL return or print out the data? (true = return, false = print)
curl_setopt($ch, CURLOPT_RETURNTRANSFER, true);
// Timeout in seconds
curl_setopt($ch, CURLOPT_TIMEOUT, 10);
// Download the given URL, and return output
$output = curl_exec($ch);
// Close the cURL resource, and free system resources
curl_close($ch);
return $output;
}
?>[/PHP]
Hey, thanks for the suggestions. I'm going to feel like an idiot for asking this but I just want to be thorough; so let's say I went with the first option. I would just set up the campaign in CPV Lab as I normally would, and place the landing page pixels as I normally would, and then just give my rep the cpv lab link, correct? I guess where I'm confused is where I would place their pixel in CPV Lab? I see that at the bottom of the campaign page there is a box to place a pixel where it says "Enter additional pixel / postback URLs to include in the tracking pixel (one per field) If you want to fire the pixel for specific offers, enter the offer IDs separated by comma." Is this the correct place? After I place their pixel in CPV Lab it should send them all the data, correct? Thx again!
I don't want to discourage you but I tested enough $$$ with them and saw very few results.
Tip: Don't let your rep talk you into things. Set your budget and track the publisher ID's yourself. Tell them what they should block and don't wait for them to figure out what's not working.
They where quite aggressive in wanting me to spend money. The minimum IO was $10k but I did not spend that much. Hope you can make it work 
my suggestion is if your testing budget is only x,xxx I would suggest you look to other sources first....do you have a camp you have data on? or are you just pissing in the wind hoping you will be able to monitize the traffic...if its the later I would tell you that your budget will need to be more than your planning to really get CONCLUSIVE data.....thats a key point with traffic sources that have volume its requires a much larger budget to test it correctly..
and second a rep never has your best interests at heart....dealing with managed buys is a totally dif ball game then self serve and I would tell you to revisit this when your test budget is xx,xxx and by that I mean your willing and have the funds to lose that amount on this ONE source without effecting your other camps....
lastly remember cash flow is king in this biz.....when you have money to burn more stuff opens up to you....no need to rush into a buy...there are a shit ton of self serve platforms out there....many that have MUCH more traffic than gunggo does...
in the end its your money....but please do remember managing risk(aka cashflow/money) is KEY to success in this biz....make decisions based upon hard data not a hope that you can make something work....
Hey guys, thanks for your responses. Just to give you some more background info, this was an existing campaign that that has already done some impressive numbers on similar traffic sources (high volume pop up/under traffic). At this point I'm just looking to scale and spending low $x,xxx to see if the traffic converts is fine with me, but at the same time I hate pissing money away, which is what I feel like I'm doing now. My rep made it sound like there was no way to pass publisher ID's tokens to my tracker and that I had to use their pixel. Now that I know otherwise I'm going to pause things for now and set it up to run through my tracker. And word up on managing risk, that seems to be my biggest weakness at this point in the game. I don't know how many times I've gotten something good going, only to needlessly blow my profits when doing a sloppy job with scaling. It's time to tighten things up. Thanks again for the head check.
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