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mdmfx's After Dark Dating Follow Along - eDates ES (27)

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Yo!

So I've decided to start this following along. I don't know I just really like the title "After Dark" I guess + I've been focusing on adult traffic for the last 3-4 weeks

I would say that I've put quite a bit of time&work into it but the results are kind of mixed so far. Had a few winning camps here and there but nothing really huge/stable + what I earned so far was pretty much eaten by testing other camps that didn't work out in the end.

By doing this follow along I hope to learn from you and if possible provide some value for others This is basically my workflow when setting up camps + I'll try some new stuff this time…So if you see any flaws, have any advice,tips etc. etc. I am all ears!

PS. BTW this will be NSFW thread, I'll be posting tits/sluts/bitches and single moms that want cock. It's an adult section so you should be cool with that right?

So here it goes:

Traffic source: adult traffic sources (TJ/Exo/Adbucks/Juicyads)
Offer: eDates (ES) WEB - this offer was recommended by stackman in the main "CONTEST" thread. I've never run ES geo so can't wait to test it It's DOI by the way.
Offer street payout: 2.40 euro

Offer LP:

Budget: XXXX$
Tracking: cpvlab
Goal: make it work! XXXXXXXX$/h

Market research/things to know about Spain:

http://www.wolframalpha.com/input/?i=spain
Population: 46 mln (6th largest country in Europe)
Language: Spanish + some local dialects

From my memories: Madrid is way too hot in summer for me (but i loved the city anyway) Barcelona is da shit Overall I love the country, the people and Spanish weed!

Ok, lets have a look if Spanish people watch porn.

Exoclick whole inventory for Spain 300x250 banner:


Top inventory premium sites for ES:


Based on Exoclick, minimum price for ES web CPM is 0,1 euro.

How to get data above:

Go to Exo, click on a new campaign tab. Under general targeting sub-tab you choose "traffic type" - web/mobile, then ad format - in this case - 300x250 and countries - Spain. On the right you will see "Total traffic available". Next tab after "general targeting" is "configuration and pricing" - i'll leave it for now. Next one is "sites targeting" - this is where you get all the info from the second screenshot

Ok. Let's have a look at TrafficJunky now:

Pricing and Inventory tab/geo - Spain/ target device - PC/demo - straight/channel/keyword targeting - unticked



Nice.Average bid 0.11$ wtf?? I am gonna make some easy $$$!

Now, 2 of the biggest TJ sites are Pornhub.com and Youporn.com. Average CPM inventory and bids for these 2 sites:





Ok so the "average prices" for, what seems to me are the best spots(top right square,va,vb) are actually a lot higher than overall average bid for ES.

Let's see the actual bids for Pornhub.com VA:



Well, to be honest I am not sure how valuable this info is. I just pasted it here coz I tend to look at the "view bids" tab a lot but it doesn't always make sense to me…

Soooo anyway…it looks like Spanish people do watch porn

My 2do's for today/tomorrow:

- LP translation
- creatives translation
- banner work
- server shit
- camps setup in cpvlab
- camps setup in traffic sources

LPs: Nothing to show here yet but I'll be using legendary rules lander for a start. BTW if I am not mistaken there is some guy on here that made up this rules/LP so respect man! Pretty cool copy I wonder whats the feeling when your stuff is being used by everybody and their mothers in adult dating hehe!

I'll be rotating at least 4-5 different LPs, with different layouts/pics. Yes, I've ripped the code from all of them BUT I am planning to make my own this time as well(layout/different graphics).

Banners: I'll be using my own banners, not counting these few I've ripped in the past But yea I just like to make them and I can even get some decent CTRs sometimes too. I have a new batch I created today and they are just waiting to be fired.

I'll be using at least 10 different banners per placement. When I say different I mean different GFX. When it comes to copy I'll be using everyone and their moms favorite: "single moms want cock" and "local sluts want to fuck" for a start but I'll try my little twists as well.

Ok. That's it for now! It's 6 am here already and I need to eat some breakfast

Next part coming soon...

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Baboom! 1st follow along, i'll be rallying the troops to chime in this thread with some tips.

Where's Maynzie & bbrock AT?

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I is here captain, good choice of country, especially offer very uncompetitive so I'm thinking you're gonna do well sir!

That average bid thing on TJ I reckon is bullshit, just stick to the definitive values of places for 1-5, you want to be in that range to get any traffic. If you want good traffic, set ya budget to $20,000. No you won't spend it, but that helps the volume come in and for some reason its $20,000 aha

I'd stick to testing 2-3 landers, 10-15 creatives at first. See if you can get some traction early, before you have too much going on at once

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Looking forward to seeing how this goes! I'm running some Spanish porno traffic at the moment too.

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Hi!

So I am not moving as fast as I wanted to(no surprise here!) I've been pretty much offline for work over the weekend. Additionally fiverr ES translation gig was late 2 days sooo…Anyway I am back to work now and here is my starting setup!

For this campaign I've decided to start with TJ. I have created few campaigns, each targeting specific placement on TJ. I set bids to minimum, frequency cap to 3/24, no keywords/channel targeting. I am not going to go through exact steps on creating campaigns on TJ as there are already some cool follow alongs with all the screenshots you need (if you need it)


As I said each placements on TJ is a separate DL&LP campaign in my tracker. Here how it looks like in cpvlab:


As suggested I will start with around 10 banners per campaign. I'll use mix of animated gif banners(where it's allowed) and static images.



As you can see they are in a bit different style. I hope to see which one converts the best and then make more in similar style.

Some animated banners:









COPY:

I'll be using your favorite "Single mom wants cock", "Local sluts want cock" and a couple variations of it. I have a few banners with different angle though so I will be happy to see how they perform versus "regular" mom/older women angle. Some of them include: "Mom and her daughter wants cock"

LPs:

Again, as suggested by maynzie, I'll be rotating 2-3 LPs. I must confess, the ones I am starting with are others people work with my own little twist here and there. Not proud of it but it seems that EVERYONE doing adult is playing the ripping game. I was kinda surprised to see this when I first started spying on competition.

Also makes me wonder if it's worth to spend hours creating banners and LPs so other can easily copy it in seconds…Having said that, I am making my own LPs right now and should be adding them by tomorrow

LPs I am starting with:





Also, I've just realized that the offer LP (eDates ES) has actually 2 more LPs:




I want to rotate them as well BUT this will give me more variations to test. 2-3 my landers + 3 Offer LPs. Isn't it too much for a start?

FEW QUICK QUESTIONS:

Although I've created several campaigns targeting different placements within TJ I am not sure if I have the proper budget to run them all at the same time.

Would you suggest to focus only on one placement at the time e.g PornHub NTVA and try to make it work? Or running few placements at the same time with smaller budget will give you enough data to know which placement can have the most chances of winning in terms of ROI?

Bidding. I've been setting my bids pretty high in my previous adult campaigns as I wanted to get as much traffic as possible and optimize from there. Not sure if's good idea though...(btw I am starting with minimum bids this time)

Ok. That's it for now. Campaigns have been uploaded and are waiting for approval!

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Loved that last banner plus the one directly above

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Good luck man. let the numbers speak.

what tool did you use in PS to stretch that ass of your last follow along banner?

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It's "Liquify..." under Filter menu

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So far the setup is good , both TJ & EXO have huge ES inventory.

The only thing that I am unsure is the amount of banners you are using.

Unless your testing budget is huge , you are starting with way too many banners ( also EXO limits it to 10 banners / camp ).

I would pick 5 of them , rotate between 2 / 3 landers and bid 2-3 place on TJ to gather some data.

After that , optimize / rinse & repeat

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@ bbrock32 well I actually started with about 10 banners per camp...the rest is on pause waiting to be fired! Would you say it's still too much for a 50$/day starting budget per placement?

And here is my next question: How long do you let your banners display until you make decision to leave/cut them? Do you look for certain numbers of impressions/CTR/ROI or everything all together? I am trying to find some sweet middle spot here!

BTW the campaigns have been now approved and are getting some traffic. I am not crazy with bids at this stage so the traffic isn't huge. I have also made not ripped 2 additional LPs and some new banners. Will be posting more thorough update soon!

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Hey mdmfx,

here are 2 quotes from my follow along regarding testing budget per creative / when to cut etc. hope they help:

Original posts can be found in my follow along, thought it helps as you can go on not waiting for an answer

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cool man thanks for the heads up! Sorry for delayed reply :P

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hi hi again!

Been a while! And yes this follow along is not dead yet Sorry for not updating but I was pretty busy these past few days. I focused mainly on creating more banners, creating LPs, optimization and overall speeding up my workflow and coming up with next killing ideas


::::::::UPDATE::::::::

GENERAL STATS - TJ placements(19.02-25.02):

SPENT: 732 $
REVENUE: 554 $
PROFIT: - 178$
ROI: - 24%

So as you can see I am in red! No surprise!

Ok so I keep reading here on the forum on statistical significance and the best possible way to make the right decision in the right time when it comes to optimization (which I think I suck at

Based on the various posts it is pretty clear that the budget I am working with and the amount of data I gathered wasn't statistically significance to make the right optimization decision. I guess I just have no guts(and $$$) to keep banner with crap CR and CTR to run for 2x payout

Anyway, here is a more in-depth look into my stats :

OFFER LP CR:

Default: 4.307%
Video: 2.899%
Blond Girl: 2.685%

After 400 clicks to each Offer LP I have left only Default LP - seems like an obvious winner.

LPs:

So far I have tried 7 different LPs. 2 ripped (s&f landers) a the rest is mine. At this point the best converting LP is the S's lander I have added into rotation.
I've also added BG pic on this lander with the lady from one of my banners - in some placements this was a good move and the CR was better than with the original pic, in others however it didn't work so well Overall the LPs CTR vary from placement to placement.

Top CR LPs:

1. Winner:



2. on some placements outperformed above LP



3. on some placements outperformed original



4. sucked



5. sucked BUT had promising CTRs. Also this LP have a bit more going on than you see on screenshot. CR sucked though



6. just finished it and added it into rotation



Although my LPs sucked in terms of CR, the process of making them gave me some cool ideas I am already working on right now

BANNERS:

I have tested most of the banners from my previous post and also added around 15-20 more along the way. Again, most of the banners sucked…Overall CTR for the banners across all campaigns is 0.34%. Having said that I was able to find 3 ads that bring most of the conversions across all placements. These ads have also the highest CTRs - on average 0.45% to 0.69% in one placement. Although these ads have different CTRs depending on the site it looks like they just work!

It got me thinking how to replicate the ones working. So far I didn't come up with any convincing conclusion but it's still work in progress!

Looking for a blueprint of successful banner ad(high CTR/high CR) I made some "tests"...

Example of one of these "tests": I have taken pic of a lady from one of the best converting ads and used it in different banner with the same copy. just different color background.

ad1:



ad2:



CTRs after 20k impressions(running on the same placement):

ad1: 0.45%
ad2: 0.21%

So even a "simple" background color change hugely affected CTRs. I don't have enough data to compare CR though. Ok I know it's nothing new but was pretty surprised myself.

Also my top 3 ads are in different style /different bg color/different pic. I tried to switch ladies between them and this sucked too. So even though the ad1 with lady1 was good on it's own same as ad2 and lady2, when I only switched ladies, CTRs of the new banners were a lot lower comparing to the originals.

So at this stage my conclusion is that the successful banner is a combination of everything

BIDS:

I have started with the minimum bids and was slowly rising them to see how it will affect the traffic. Also was making screenshots during the process to get a better understanding. At this point I am shooting at 1-3 top spots on different placements.

CURRENT STATUS:

After I gathered some data and "optimizing" on what I had, yesterday I've decided to pause all placements with the lowest -ROI. I'll be now focusing only on the placements that are close to breaking even.

Also I must mention that I have found one/two placements that are profitable or close to breaking even. Not a huge profit - max 20$ but it's far from stable. One day it was 20$ another -2$…So I just wanted to ride on some profit for a moment and have left only the ads that were bringing the most conversions as well as one LP and paused all non-performers(low ctr/low cr) even though they haven't even run for 1x payout offer :P

The plan is to focus on these placements now and test new banners and LPs.

Some of the new banners I have created and will be testing:



As for LPs - I am working on a new ones as I write this….I used to use coda for "creating" them but as I am not a coder it was taking too much time so now I switched to WYSIWYG and it's the way to go for me!

Also found a cool PS plugin (http://www.medialab.com/sitegrinder3/featuretour.php) that creates html sites from psd slices. I've tested their demo and it seems to be working just fine. The only drawback is the price 347$…

That's it! Sorry for all grammar/spelling mistakes!

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Wow you're really good at creatives! I smell a "future" Mr.Green. Subscribed!

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^ haha yea suuure a journey of a thousand miles begins with a single step though

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Random observation...are you sure that green/black banner split test above is all in Spanish? Almost looks like there's some Italian in there to me.

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Yes, neither of those banners is in Spanish

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wow sorry for the confusion! not only they were IT but they had spanish CTA "ver fotos" as well. wrong folder/wrong layers! I have now changed the links for ES version. BTW these banners are just examples.thanks!

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The sspina_bial_v6 is in italian too.

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A little update...

Stats for the last 2 days:
SPENT: 210$
REVENUE: 194$ $
PROFIT: - 16$
ROI: -8%

Soo still in red

As I said in my last post I have only focused on 3 placements for the last 3 days that were close to break even or had positive ROI in some days (pausing the rest). I have also changed freq. cap for these placements to 1/day.



Keep in mind that this drop in impressions maybe due to other things like fluctuating bids/number of banners running etc. I am not sure

So anyway, I am getting less impressions than before and it seems that it reduced duplicate clicks a bit and I am getting higher epc's in my network. Having said that, it didn't help to improve my ROI! On the other hand I kept adding new banners to the ones that were already working. So this brings me to my next point.

I think I went a little bit too crazy with banners trying to make and test as many as possible. The reasoning for this was: I need to have high CTR/CR banners to be able to make any profit. It's obvious that other guys running the same offer on the same source with a very similar setup MUST have higher payouts than I am getting in my network and that's why they keep running.

So based on this assumption I got into creating more banners and testing them.

Now these "tests" are not a real tests I guess. I am FAST at cutting banners I let them run for max 1xpayout watching CTRs and CRs along the way and comparing them to my 2 best performers. One of these test…

This sample is based on 14,000 impressions to each banner linked to the same LP.



CTRs:
Ad1. - 0.38%
Ad2. - 0.26%
Ad3. - 0.42%
Ad4. - 0.29%
Ad5. - 0.59%

Any conversions?
Ad4. - 2
Ad2. - 1

Probably just a random conversions but still

Overall, after pausing other placements , setting cap for the ones I was left with, I am not getting lots of traffic. Yesterday the max I was able to spend was 93$ for 451,225 impressions. This is with 1-2 bid spots. I am now hoping that I can at least break even for this campaign. My dream to do 100000$/h is long gone now

Also I was trying to be smart and make a new camp in other network with my ads, hoping for a cheaper traffic etc. So i funded the account with 300$, the next day I am logging in just to see all 300$ has been spent for an old non-paused campaign and all the traffic went to a BLANK page. Just when I needed it. FML

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If anything i could take out of this follow along, it has to be the "ORIGINALITY"..

That alone will be a killer because now everyone is copying everyone but yours are really original, note i didn't say good because they are all down to testing but keep at it man it's an easy win for u i'm sure!

*Lemme send some of your samples to my designer and try to embarass him

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Hey do you have a designer who works for you?

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Yeap strongly agreed! I would definitely vote for your follow for being somewhat "original"! Other follow alongs are basically copy and paste, and I don't really see a point in it. Thumb up for your hardwork, and let's hope it works out for you!

You could test some crazy landers, who knows that would work for you?

Good luck!

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thanks for the kind words guys! much appreciated Although I kinda realize that this follow along sucked a bit hehe.
I failed to update regularly with more organized in-depth info and also failed to make this campaign profitable which would be much more entertaining I guess

So anyway, I am late with my final update and a little summary but here it is!

Not only I didn't break even but I ended up in RED. If you read previous updates you know that I was left only with 2-3 placements that were breaking even/slightly profitable.

Unfortunately, cutting non-performing ads/LPs somehow didn't help and the conversions from these placements were not stable to say the least. One day I was slightly profitable/ next day I was in red losing the profit from the previous day

This is the screenshot from my network. As you can see epc's fluctuated from day to day. This is basically with the same placement/ad/lp combo…



I have also moved this campaign to Exo 3 days ago and run it on 3 premium placements. 2 of them sucked from the start (very very low CTR and CRs), however one placement looks promising and it's slightly profitable.( 72$ made on 50$ spent) This is because I am getting pretty high CTRs and lots of clicks, but the conversion rate for this placement is pretty low overall.

Also, 3 days ago I've started testing another ES offer - c-date ES and also split testing eDates with another network. The results so far are kind of mixed, again. Based on the data I gathered it looks like c-date is performing better on some placements than eDates, on others it sucks eDates new "profile" LP that was available in another network seems to be outperforming the default one at this stage...

One of the mistakes I did, was to focus on one offer only and one network. I should have tried c-date and eDates from another network much earlier. Lessons learnt!

During the follow along I decided that I want to create my own LPs and my personal mission was to beat conversion rate of the S's lander The work is still in progress BUT one of the LPs I made is doing much better in terms of CR, so far on one placement only but it's still quite a success. The LP itself at this point is almost a copy of S's LP but it was made from scratch and was cool learning exercise. Lots of room for improvement here! I believe that if I can create much better landers I could make some $$$ here.

Overall this follow along was a good lesson and motivation to keep going even when I was/am losing money. Lack of updates was caused mainly by focusing on learning new stuff like photoshop tricks/html, optimization and reading other follow alongs

BTW it's clear that some of the other guys go pretty deep into optimization/analysis of the campaign they are running. This is what I want to improve in the future!

Also, I didn't test soo much other stuff….I kept running the same 1/2 copies on all my ads/ didn't try other angles besides "older women/single moms", most of my banners were in similar style( lady on the left/copy on the right etc.) didn't make good LP mimicking the offer, didn't get payout bump :P etc. etc. Lot's of small mistakes along the way!

Time for some fun banner stuff:

Retro rocks Looks like, not only it gets clicks but it may converts too Not the best performing banner I had but it was profitable, on one placement only though





Animated banner test:

After 80k impressions:



CTR: 0.34%



CTR: 0.24%

hmmm...

and last but not least ad in this follow along:



Well, that one was supposed to have high CTR, instead, it had lower CTRs BUT higher CR comparing to the original (after 20k impressions) 2 conv vs 1, CTR 0.35% vs 0.52%.

Ok this is the end…I'll probably pause all the camps now besides the one placement that is profitable. Not the best feeling to quit after spending over 1k on testing BUT on the other hand I almost almost hehe got this money back. Good lesson overall but with painful moments. Being on the budget and losing money CAN be quite frustrating!

Hopefully what I learnt so far will pay off in the future. Already got some nice idea and finished creating banners/lps around it.We will see how that goes

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The good old double-eye banners. Used to supply Facebook with 1/2 of their annual earnings making those type of banners!

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nah man it's all my "work"

BTW there is so much PS tuts online that you can learn it pretty fast, at least the basic features you need to know to create ads. That's what I am doing

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I vote for your follow as well. It's all original and no copy/paste shit!

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