Hey guys, got some good ads through FB and one of them is getting a .162% CTR - but it's not really getting any clicks - they roll in slowly. Do I increase my bid (or budget)? It's currently at .85 and recommended is .58 - 1.40 or something. Is this the problem? Or do I just have too many ads in the same campaign or something? Trying to figure this out. Thanks for any help.
How big is the demographic?
Tough to say, but I'd crank up the bid by a couple of cents at a time. Better to get the data and start optimising than forever be waiting.
Demo is men 40-50, single, U.S. - so about 1 million+. My budget is really low right now, is that causing the problem possibly too? It's only at $10, but it isn't spending anything so I haven't had a reason to increase it.
fb will spread your budget over the whole day. so maybe they are sending 50 cents an hour.
^^^ Makes the most sense, I forgot they did that, I'll increase the budget.