Suggestions for improvement of my landing page? (LOW CTR) (6)
Hey, I'm promoting dating offers on FB and my landing page have very low CTR (10% - 15%), targeting men aged 30-40
I created this landing page on the recommendations of STM posts, and i don't know what i did wrong. (maybe my english sucks ? 
)
Hope you can help me guys 
LP image :
This looks a bit corporate to me. The large image looks too much like a stock image.
I personally think the headline is lame. Sounds like some corporate Match.com shit.
I also think the bullet points are not very compelling. It doesn't make me want to join this site. BUt then again, I'm also a bit jaded when it comes to online dating sites.
EDIT: I think most of those images are too stock looking. Find more amateur images. You're better off going to the actual dating site you're promoting and ripping them from real profiles.
That's my $0.02 anyway.
Have you tested this lander against a totally different design? Maybe a "profile" page, or something very, very simple?
It's always a good idea to test 3-4 COMPLETELY different landers before starting to refine the best one.
Originally Posted by caurmen
Good stuff!
In that case, the next thing that I'd usually test with a lander would either be pictures - as starrmikeh says - or try dramatically reducing the amount of text on the page.
You could probably drop your bullet points from 5 down to 3, for starters. Maybe drop one of your scarcity plays. Try just a headline, no subhead (I've seen good results from that in the past). That sort of thing - generally, try a less-is-more version and see if it gets a better CTR.
Quite a few things can be improved
a) The women are too beautiful, stock photo looking'ish. Screams fake. Instead I would go to a free dating site and grab pictures of real women (do so at your own risk)
b) all the success stories should be men, since you're targeting men. It wouldn't hurt to add pics of guys in the testimonials
c) There's quite a few landing page scripts you can use to increase conversions. One is adding GEOIP for the city. 400 women found near San Diego.
d) For the images of the girls I would perhaps go with less women. Instead of Member39 use a name. Also you could try "online" with a green dot.
e) Make the call to action a little more bolder, blinking arrows, animated.
f) Your headlines and bullet points could be a lot better.
g) etc. etc. etc.
Good news is there's a tremendous amount of improvements.
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