Home > Paid Traffic Sources > Facebook & Instagram

FACEBOOK: CTR or Unique CTR? (6)

02-08-2013 10:05 AM #1 andyscraven (Member)
FACEBOOK: CTR or Unique CTR?

Hi

I am arguing with myself at the moment.

Should I be interested in the total number of impressions OR the actual number of people that have viewed and clicked my Ads?

I mean, if a person sees my Ad once to ten times yet they click on it who cares how many times they have seen it?

Right or wrong?

I ask as my CTR may be .055% but my Unique is .27%

One I would kill one I would love!

AND: When it comes to lowering your CPC do Facebook use the CTR or the UNIQUE CTR?

02-08-2013 10:30 AM #2 darkforces (Member)

ignore CTR and focus on ROI.

02-08-2013 11:01 AM #3 andyscraven (Member)

Quote Originally Posted by darkforces View Post
ignore CTR and focus on ROI.
I get that but many say kill a campaign less than .1% hence why I asked .1% of which CTR?

02-08-2013 04:38 PM #4 chize (Member)

Quote Originally Posted by darkforces View Post
ignore CTR and focus on ROI.
This if the ad is profitable then let it run, but if you're looking to cut ads early on at a CTR standpoint don't go with unique.

02-08-2013 08:08 PM #5 zeno (Administrator)

CPC/performance on FB is dictated by CTR not unique CTR.

02-08-2013 10:13 PM #6 andyscraven (Member)

Quote Originally Posted by zeno View Post
CPC/performance on FB is dictated by CTR not unique CTR.
I thought it might be!

Home > Paid Traffic Sources > Facebook & Instagram