Anyone Have Experience Running Registration Based Games On PPV? (10)
Anyone Have Experience Running Registration Based Games On PPV?
I can't seem to get them to work.
do you do dayparting?
When do you cut a campaign off and move on to the next game?
How would you do keyword research for them?
(Example) Bloodlines on azoogle, to start the campaign off when you scrape the first ten results for bloodline champions?
Just my questions about how to run these games I have realized not every game will work on PPV.
Are you part of C2M? Ruck wrote a gaming guide awhile back and one of the things he stressed in it was "capturing the data (ie building an email list) is critical". With the low payouts and how many games there are, you really should be getting multiple commissions in your funnel. On a MMORPG list, whenever a new game comes out, you just "alert" the people on the list.
Also, all the PPV networks are banned on Azoogle in case you didn't know. If you were to build a list off PPV traffic and send it to an Azoogle offer, I don't know how they would know. Plus it should qualify as "email" or "web traffic" anyways. I know there are people who will disagree with me. Anyways, I would hesitate with Azoogle - It would suck ass if you get stuck with LeadImpact bills and Azoogle doesn't pay you
Knowing that the avg payout for such offers is less than $1.5 it's very difficult to get games profitable on PPV.
The only 2 possible ways are :
1 - Get an amazing CTR on your LP ( 25% or more ) and send traffic to a good converting game
2 - Build an email list and squeeze more revenue per user
Building a list is the best way to go since you are building an asset , but that would require more effort.
Interesting. Building a list is one of those things I haven't quite got around to doing yet.
What kind of things could you offer as an incentive to get someone's email in the gaming niche I wonder? A free game guide... coupons... just the promise that you will fill their inbox with notification on new games...
Main problem with games on PPV is that quality doesn't back out for them b/c in most cases you get younger demo sign up. And games for younger demo, like Fantage, have shitty payouts.
I had some luck in past with MMORPGs on TV, but you have to have the gut feeling of what will work there. I had luck with games like Wizard101, Fantage, and other "cute" games. On LI last one that performed somehow well was probably Wizard101, but it was hot game at a time, and the time is gone now. Frogger also, but they'll never stop bitching about quality... yet still allow you to run 
In a long run pushing games on PPV feel like waste of time.
Pretty, polished, pro-looking landers with audio and video outperform ugly and simple ones = lots of work for little profit.
Originally Posted by nick
something real easy to start with is offering a "new" game......you don't even say what it is you just play to the curiosity factor.....ask for a "player name" or a "gamer tag" and email.....
I had some luck direct linking Wizard 101 on Trafficvance for a while. I split-test in all sorts of crazy landers with audio, etc. and none performed better than just straight-up direct linking. I think this was probably because the offer was really hot and the page had audio, which got the user's attention. I noticed though that the campaign was only profitable for me on Saturdays, so I would turn it on Saturday morning, and by early afternoon it would hit cap and I'd be like "WTF!" So I didn't spend much more time on it...
I've done some tests capturing emails to build game lists, but my theory is that free video games are 2nd to porn in terms of availability online, so anyone who's ever played a game online knows they don't need to sign up to some bullshit list to gain access. So you have to have a pretty good incentive for them to sign up. My sign up rate was a lot lower than other lists I've tried, and I'd guess it's because people want to play games on a moment's whim when they have downtime. Given the availability of them online, it's almost like asking someone to pay for porn these days.
Downloadable games have worked a bit better for me because of their higher CPAs, but they have lower conversion rates and are against the terms of service for both the PPV networks and the advertisers, usually.
Ill try list building. just heard from my AM that someone was apparently sending 2k leads a day to a game offer on PPV. just got me curious.
Thanks everyone
You'd be surprised how well some of these games do on high volume targets. I always wanted to do something like.... "Free XXX Game Cheats... How Get 1k Gold Free Inside. Fill in the blank with the game or target of course. An example would be Farmville.... Farms... How I Built A Top Rated Farm... All My Secrets Inside.
So with a high polished LP, they tend to convert better?
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