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Tips for Direct Buys on JuicyAds (47)

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It might not be the most sophisticated adult traffic source around, and it might raise a few eyebrows with its interface jacked straight out of the mid 2000s, but JuicyAds is a great platform for newbies.

If you want to get involved with adult dating, JuicyAds gives you a lot of targeting options, a self-serve platform with no minimum spend, and an approval process which is lenient to say the very least ("Is your banner the right size? Good. Then we'll trust you on this one...").

Juicy doesn't have the instant scaling potential of TJ or Exoclick, but it does have a lot of secret honeypots. In this piece I'm gonna take you through some best practice tips if you're new to the platform.

With JuicyAds, you've got two options. Buy ad space directly, or run across the entire network:



There's a lot of room to experiment with banner campaigns, mobile campaigns and pop-under traffic. But for the purpose of this guide, I'm gonna whittle it down to just direct buys.

One of the reasons I like to run campaigns for individual sites is so that I can tailor my creatives to the exact placement. This is important on all adult traffic sources, but especially on Juicy where stock creatives can BOMB hard.

We'll get to the ad creation phase later, but first you'll want to take a look over the available placements.

There are over 7400 sites you can buy placements on through JuicyAds, and just like with any marketplace, the best of the bunch are often sold out.



The two key variables that you need to pay attention to in the site listings are the percentage of the traffic for your selected country (in the example above, you'll see it marked for the US), and the cost per click.

You'll probably also want to filter the listings to just one type of banner, be it 300x250, or skyscraper or leaderboard, and so on...

There are two different strategies that affiliates use on platforms like JuicyAds.

1. Select the offer and the desired country, then go searching for suitable placements.
2. Search for good value placements, then find a suitable offer.

Personally, I am more of a Number Two kind of guy. I like to find the underpriced inventory and then match it to an offer. Working the other way round tends to result in me settling for average inventory (either poor quality or average value) in a rush to get something live.

The great thing about Juicy is that you can drill down and explore all kinds of data about each individual placement:



The estimate CTR makes for a good baseline of how your current creatives are performing, and the average clicks per day makes for a good indicator of potential volume.

I've circled the Sample URLs because they are really, really important to any campaign you setup on JuicyAds.

If you want to make the most of this platform, you need to optimise each banner for the specific placement that you are targeting.

Likewise, if you want to beat that 'estimated CTR', there's an easy strategy to use: spend more time than your competitors understanding the target site, and use that information to create a winning ad.

Cherry Picking the Best Ads

There are a bunch of ways you can 'camouflage' your ad so that they perform more effectively in a given placement:

1. Replicate the colour scheme of the host site

You want to establish relevance by association, not by using the logo (or any of the icons) of the site you're advertising on. That's a big no-no.

Copying the colour scheme for your CTA, border and text background should make the ad look more authentic.

2. Replicate the font and heading styles

Same as above. Using the same font and heading style can make your ad look like part of the site, without implying it directly and getting your ads rejected.

3. By understanding how the user got to the page

To truly understand adult traffic, you have to get to grips with the click flow.

By that I mean you need to look at where your ads are appearing and ask, "How did the user get to this page? What was he searching for?" The more you understand about the user, the more info you have to create an ad that steals away with his eyeballs.

Do your research in to the websites that you're targeting.

What are they known for? Is there a certain fetish that appeals to the demographic? Can you pinpoint the exact age demo? You can glean quite a lot by analysing the other ads on the site, but it's not always enough. What you see is often the unprofitable brainfart of another average marketer.

What creatives work well?

I'm not going to give examples as I'm writing this in a coffee shop. And I like this coffee shop.

You probably already know what works well, but here's a head start:

- Animated GIFs of arses swinging like they've been hit by a hurricane force wind.
- Animated GIFs of titties having a seizure.
- Chat pop-ups (yes people really are that stupid).
- Shock factor imagery (aka the kind of sex that you don't have on your wedding night)
- Cartoon porn (animated banners are way underused by affiliates imo)
- Freudian Disgust

Okay, I'm struggling to find the words to summarise what this final point means without posting examples that would banish me to Hell forevermore.

What are the sort of images that are a disgusting turn-on in the heat of the moment, and a revolting regret after you've done the deed?

One of the secrets to scoring high CTRs with adult dating ads is to use the eye-popping scale rather than the hotness scale. Hotness is great. But it isn't always good enough on a porn site where hotness is expected. Sometimes, you just have to be disgusting.

Disgusting, bold and downright primal.

Think cross-generations, imperfect bodies, crusty old bints, stained garments, drunk looking scandalbags, and really, really vivid local slang.

See here for a STM post I wrote earlier on local slang: http://stmforum.com/forum/showthread...ht=local+slang

Compensate for traffic wastage!

With Juicy Ads, you can't predict where all of your traffic is going to come from. In fact, if you're promoting an offer that is only available in one market, you could end up losing as much as 30-40% of the traffic.



It makes sense to use a geo-redirect for the clicks that don't qualify. You can either send them off for a meatspin (not recommended), attempt to capture the traffic with a mailing list, or redirect them to whatever dodgy sites you have in your existing portfolio.

One of the biggest considerations with a Juicy campaign is "how many of these users can I actually monetize?".

I like to choose placements like the one marked 'good' above.

A high concentration of traffic in a single market means less wastage. That's not to say you can't find good deals with only a small percentage of qualified traffic - and just like in any market, a mixed bag of traffic lowers the demand (and therefore price).

But honestly guys, a 6% split across 15 countries in the sub-continent is not going to be any fun to monetize, especially if you're promoting a CPA offer.

Finally, is the traffic any good?

Like all adult platforms, you are going to have to bust at least one nut to find a winning combination.

Some of the placements on Juicy are complete duds with bot traffic, others are secret honeytraps that can provide an enormous ROI to the right marketer.

I recommend Juicy to newbies because it's a great site to hone your creatives while potentially making some money. It is transparent throughout. Ugly, admittedly, but only because they've stacked so much data in one place.

Let me know how you get on with JuicyAds.

If you have any questions, fire away. If you have any tips for succeeding, fire away even harder.

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How often would you try out short-term placements to break even, and find your ROI in the discount on 30+ day buys? What kind of ad decay did you see on these sites?

Thanks for this!

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Nice 1 Finch, I must admit I never heard of that traffic source before.

Quality post!

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Great post, very useful, I did not like the interface of JuicyAds, but this explained things very easily.

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There's a lot of ad decay and you definitely need to be switching out your creatives regularly, especially if you're targeting the smaller, niche placements where there's a greater emphasis on community.

Always start with a 7-day ad. If it shows consistency, then you can look at the 30-day deal.

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Super quality post Bruv, Juicy ads retarted interface is a barrier to most people, it was for me until I got in touch with a rep there with a walk through. Well worth it though!

Also happy birthday for the other day!

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I like JA. You can change your creative as many times as you like with no approval. Some placements will specify their Zone rules if any but thats it. I recently purchased a 30 day placement and made my money back after about 4 days. Good placements can be tricky to find. Just do some homework on the URL's that you are buying placements on

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Nice! What was your eventual ROI after 30 days?

And yeah, I love being able to upload new creatives on the fly. If every traffic source were the same, I'd have about 40% more hairline.

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Awesome post, Finch. Can we upload banners in a way where different GEOs will see different banners?

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When I used to do penis enlargement this traffic source was one place I could on for ROI using directbuys. I would buy RON to find out which placements convert then go direct.

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I'm about 2/3 through the placement but I've made almost $500 so far. Nothing super duper but it can be easy money.
Being able to constantly change creatives is pure gold. Its a great way of split testing on a budget. I got some really good CTR's (1-2%-presume thats good on adult) as a result.
One thing I've been able to do is rotate 2 or 3 LP's, and each LP will go to a rotation of 3 or 4 offers. That would probably cost a bomb on TJ etc

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Hi Finch thanks for the really great post!
Lately I think I've been missing the boat by sticking to PG rated traffic sources and I want to run casual and adult offers too.
I signed up for Juicy and I've been looking through the list of premium placements, but can you help me to understand how to identify a good one? I'm kind of hesitant because some of the 7 day ones are really expensive $1000+ and I've never done this before.

You said that a good placement is one with <10% other countries, but what other rules of thumb do you use to find one?

Can a good placement be found that's affordable? Say 7 days for under $500? Or is a lower priced placement going to be riddled with bots and garbage traffic?

Looks like there are cheap ones with tons of traffic in India but that seems pretty worthless. Wanted to try some european countries but those don't conform to the "good guidelines" you mentioned of <10 other countries.

Any more tips you can add about identifying a good placement would be really appreciated, thanks!

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^One of the ways I like to filter a good placement is by establishing if it has at least 60% traffic in a country that I have a viable offer for. It doesn't matter so much if you have say, 12% in the 'other countries', if you also have 80% that is UK traffic. That would represent a pretty straightforward buy.

The quality of the traffic is going to be important, of course, but you don't want to make life harder than it needs to be by wasting half of the clicks.

You can definitely find good placements for under $500. There are plenty, especially in foreign markets.

And even if you try a more expensive campaign, you can still pause it if necessary. It's a very advertiser-friendly traffic source, and very low risk to get started. As lancer says, the ability to switch out creatives and LP means you can test on the fly and gather data rapidly.

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Thanks for the great posts Finch. I've been thinking about trying out some adult traffic and this post has convinced me to give it a shot. I signed up at Juicy and have been spending some time trying to figure out how to identify some decent sites to start testing.

I'll let you guys know how it goes.

-Aaron

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Great post... I spend most of my efforts with Juicy on the FillerAds side of the network, so it was interesting to see a take on making direct buys work.

Have you perfected a simple geoip redirect script to optimize the monetization for traffic which your main offer doesn't accept? Spending as much time on finding a good assortment of converting, country-specific offers for a high traffic but country-mixed placement seems like it would be another way to limit competition. I know this is how James at Geomize got started, and is similar in nature to the service they provide, however i'm not sure if they have any adult monetization ability.

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Hey Finch,

Thanks for the post! I'm a newbie and I will get on this right away.

One noob question:

Would I need an adserver to serve and split test ads?

tks!

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@Finch, have you ever come across placements where the traffic increases are huge like this....



I'd like to know what you thoughts are. They look pretty bogus but then again JuicyAds monitor click fraud, so I presume that their adblock code tracks impressions also and would red flag anything that looks suspicious..

I would always run a mile with placements like this but maybe its a genuine surge of traffic purchased by the site owner

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^ Bump

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I haven't encountered a surge quite as dramatic as that, so I think you'd want to leave it a few days and watch how it settles. Investigate the site itself, too. Is it a junk site? Does it look like a wasteland?

It could have been a tracking issue, or a server downtime...or a nice wedge of click fraud!

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Finch, i'm planning to start working with JuicyAds (check my FA) and want to ask you some stupid questions:

Can you tell, how to know if site has good quality? I mean, on Exoclick RON my average LP CTR was 20% with CPC 0.05, but i see average cpc on juicy $0.02 even $0.008! I just can't believe that clicks are so cheap! What LP CTR should i expect when buying direct placements from websites with CPC $0.01?

Other thing, i've seen average CTR of 300x250 ads about ~4%-6%. What Banner CTR for 300x250 considered as good? It's all about quaility, for me and for advertiser.
What placements you not recommend to buy? . I've heard bad things about Footer placements, what about In-video?

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Yeah exactly what I want to ask. Those stats seem too good to be true.... Though they might be real because some banners have a play button which makes ppl think they're video... But still some stats are too good

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I'm not Finch so I hope you don't mind me chiming with my 2cents.

1. How to tell if site has good quality?.... Nobody will giveaway their prize placements. You just gotta sacrifice a bit of cash and test. JuicyAds are ideal for testing on a budget because you can change your banner a million times a day if you really want to and there is no approval process. Just gotta be aware of any guidelines on the placement(ie, soft core only). Most of the time there aren't any guidelines. I always type the site into alexa/quantcast/compete etc to validate the site as a starting point. See if the site has a good history/ consistent flow of traffic. Alexa will give you other info such as keywords etc...This could be a way of finding ideas for banners.. In my earlier post, i mentioned that sometimes you'll see a site with bogus stats (0 visitors on monday, 76,000 visitors on tuesday). Could be genuine but best not to take the chance. JuicyAds do employ click fraud monitoring. I've spoken to them about this.
2. LP CTR..My CTR is usually over 50%. I've not seen anybody comment much on LP CTR but I believe this is a good figure. If you are getting less than 40% then you need to cut it and test something else. Its very easy to see what is generally working in the world of adult landing pages. I generally get fidgety if I get less than late 40's% LP CTR. My Landers that are getting over 50%CTR have got less on other traffic sources.
3. I only use 300x250 (because i'm too lazy to test other sizes). My good placements are getting over 2% CTR at times. I've seen CTR's of over 4%CTR on JuicyAds before. These are usually on sites like India, Thailand, Philipines etc etc. In my experience the traffic is low quality. It's also very hard if not impossible to find CPL type offers in these countries. I've tried webcam offers on these GEO's but the 'free signups' rarely/never convert into sales. In my opinion, stay away from these placements on JuicyAds.

4. Once you've found a site that you want to buy an ad placement on, maybe have a look at the 'popular videos' section to see if theres a trend....again, a way of finding ideas for your banner/landers etc.

5. There seems to be a mixed bag of people saying that you should blend your ads in with the site versus making them stick out. For me, the latter works but everyone will put their own spin on their ads and will succeed either way. Just gotta test.

TJ and Exo are obviously the places where big $1000/day dogs hang out but with JuicyAds you can find placements that you can spend a few days tweaking then literally leave alone and make easy money (reasonable amounts) day after day.
As an example, I purchased a 30 day placement for $100 and made that back after 3 or 4 days.

Hope that helps.

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Be careful if you use banners with play buttons that look like videos. They may get good CTR but if they click through expecting to see a video then maybe your lander will have a low ctr as a result..unless you are promoting an MGP or something

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I'm just getting into Adult ads and have signed up with Juicy to get my feet wet. Do they have geo targeting for ads? Say I want to target the UK.

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Always go for next to vid placements initially.

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You can target by country on a Banner(RON), Mobile or popunder campaign. You'll need to a minimum of $250 in funds for this.
Alternatively, find a placement that has say over 70% of your chosen GEO (like Finch said) and run with that.
If you wanna go the extra mile and try to attract all GEO's on a placement (100%) then you can set up a GEO redirect script as your banner URL so that the traffic is directed to the right offer. You obviously need to consider the language on your banner though!

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Is there a way to rotate banners on direct buys?

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Can anyone explain me this picture?

Why is option a better then b and c? What actualy I should be loking for? Traffic that have lot of countries that use same language so I can target them with one banner and sites that recive 70% + traffic from only one country or what? :P Soory guys, but I'm pretty confused..

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hint - language

You can place only one banner for all countries ...

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true, btw should I look that site doesn't have a big % of "Other Countries" also? I think everything under 15% is fine, what you guys think?

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I think every site with other countries under 20% is very good, anyways you should redirect them to a CPS offer.

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Those webcam offers seem to work well for the 'junk' campaign.

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Hi Finch

Thanks for amazing information.

I’m a newbie on juicy, about to buy a placement but it seems a bit sketchy. I like your take on it

Site with

-high clicks
-standard content
-standard CTR

visitor can preview 5 secs of video then have to pay for membership



my concern is this

Why would someone pay when they can watch it for free?

or I’m too skeptical and it could be a good buy since

visitors (with paid membership) are more likely to convert.


Thanks

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In this situation, you'd need to do a little reverse engineering and establish exactly where the site is getting its traffic.

Check out the Alexa profile, PR, backlink structure, top ranking keywords....

Anything that can give you a clearer picture of where that site is drawing its users.

If you're not convinced that the traffic is genuine, steer clear.

You'll find a lot of arbitrage publishers on Juicy who blast their websites with fake traffic (or junk), or other shady methods to make the buy look more attractive. A good way to avoid these placements is to hunt instead for spots that are sold out and have been for several months. It's the clearest indicator that a spot is good quality.

Once you see a good spot? Out-bid or contact the publisher directly.

Or look for additional placements on the website that are controlled by other traffic sources.

Many publishers run Juicy in addition to Exo, Ero, TrafficForce, etc. Meaning if you find a spot that is sold out on Juicy, it's going to be a great candidate for a campaign on any other platform that has its traffic available.

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that's what I was planning on doing. I assume they will show the top performing placements similar to ExoClick?

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about to run some traffic on Juicy. so from what I understand, you cannot geo target when doing a flat rate offer? or is that just for RON?


also, what token do they use for JuicyAds? setting up one on CPVlabs

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This is great! I just signed up for JA as well.

Finch, it might be English not being my native language, but I'm struggling to understand this:

"Same as above. Using the same font and heading style can make your ad look like part of the site, without implying it directly and getting your ads rejected."

So, is using the same fonts than the site ads appear on a good thing or not?

Another question... I'll be targeting users in Finland. Should I begin by getting an ads to a Finnish hosted site, or on bigger sites and show the ad to people from Finnish IP's? Which one sounds better option?

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Using fonts similar to the site is something to test.

It may work better, it may not. Often it works better because the ads look less like ads.

If you are starting out you should really focus on a site that has a very high % finnish traffic and therefore user base. You will find it tough to monetise non-Finnish countries with Finnish banners...

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YES!

So, I found essentially 2 sites that are hosted altogether in my country (around 99% of the traffic is from here.)

Juicy seems pretty good place to start. Also, the prices are very good for the top right ads!

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^bump this


I just try with juicy direct buys… but I still confuse, let's say I pick one web then the traffic coming from web/mobile right

Make lander that have mobile friendly, how about the offers? It's mean we pick offers that accepted web/mobile traffic or we choose one of the offers?

Thanks a lot

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To really use every single hit of the traffic, you will have to setup various funnels based on a set of rules.

Lets think about it this way :

example sites GEOs : 40% USA, 20% germany 10% UK, 5% France, 5% Italy, 5% canada, 15% JUNK. 75% is web traffic, 25% is mobile.

1. easiest way : use 1 LP written in english, dont care about web/mobile, send to one offer. - as you can guess this can, but probably wont give you positive ROI.

2. on the other end is the most complicate setup : translate LPs to the highest % languages, so in this example, USA, DE, UK, FR, CA. Redirect users to the right LP based on GEO. Create a mobile and web version of the lander, redirect based on device. Setup redirect for the 15% junk GEOs and send them to a cam offer or international dating. Test at least 2 offers for each GEO (you should be always doing this anyways), choose a different offer for web and mobile traffic and try to swap them to compare results.

You can guess which of the 2 approaches has higher chance of making you positive ROI

NOTES : sometimes web LPs work just fine with mobile traffic, tablets are also considered mobile devices so thats why. Also, web offers sometimes convert mobile traffic better than the mobile versions, so thats something to test too, just make sure the offer accepts mobile traffic.

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^
basically the approach I took. I set up banners and landers for web/mobile and redirected the crap out of them into their individual languages.

for 30 geos, translated banners, landers, offers, and networks. all ready to split test. I used Voluum to redirect everything. all the crap traffic went straight to YTZ.

setting up everything wasn't the issue. in the end of the day, just a bit of mindless work

biggest thing I found that you need to take into consideration is the fact that you are running in a LOT of countries, and you have a LOT to split test. if you buy a placement with a spend of $1k/day, a lot of those countries will still need a few days worth of data to collect.

the traditional approach of targeting a country and laser optimizing/building a campaign is not possible unless you have a team with a global buy. it is physically impossible to focus and build a strong campaign for every single country you will encounter if you are doing this on your own

the big appeal of this method is cheap traffic. but you need to take into consideration that you will not be able to have a strong campaign for every single country

I would recommend going via a broker or direct to pub. focus on scaling by chasing high traffic placements. the more placements you buy, the more workload you add, and the less you can optimize those placements

cutting out the broker and going directly to the pub can cut your traffic prices in half, but that adds risk and cost of maintaining a media server.


EDIT: btw matuloo, you forgot option 3: budbi.com

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You are right, the super optimized approach takes a lot of work and its hard to execute on small placements, if possible at all. At some point its needed to hire someone to help with it, thats why I have 4 people on my team, otherwise I'd be overloaded with work a long time ago

Budbi is an option too I guess, but I didnt try it myself yet, so can't really comment on how effective it actually is.

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@angry old lady @matuloo
Thx a lot guys… give me new insight how to handle direct buys… better focus on what works right now… btw matuloo I add your Skype, it's still pending hope you can approve

what kind food is budbi? i've seen it on mostly adult site… everywhere you go, bubdi there lol

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Hey man, dont see any contact request from some reason, can you try it again?

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It's from Advidi, if you are an affiliate with them you can use a special link that automatically redirects to their best LP/offer based on country, device, carrier etc.

Haven't tested it too extensively myself, so I can't say how well it actually works, but definitely worth trying.

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Nice tips here. I also plan to use juicy !

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