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Facebook Rolls Out Conversion Pixel Globally (11)

01-23-2013 12:01 AM #1 profitable ()
Facebook Rolls Out Conversion Pixel Globally

FB: http://www.facebook-studio.com/news/...onse-marketers

Today we are excited to announce the global launch of a new conversion measurement and optimization system for direct response marketers. Facebook conversion measurement allows advertisers to measure the ROI of their Facebook ads by counting relevant user actions, such as registrations and shopping cart checkouts, that are driven by people seeing an ads on Facebook.

Marketers can now also use optimized CPM (OCPM) to deliver ads to people who are most likely to convert on their websites. Beta tests have shown that when conversion measurement is used with optimized CPM, ads reduced the cost per conversion by 40 percent when compared to CPC ads using the same budget.

This means that marketers who are interested in using Facebook ads and sponsored stories to drive specific actions on their websites can now use conversion measurement both to understand the ROI of their ad spend and to improve that ROI on future campaigns.
http://techcrunch.com/2013/01/22/fac...did-the-trick/

Anyone tried it yet? Could be massive for FB campaigns.

01-23-2013 12:56 AM #2 joshogle (Member)

Been using it for a little while now... it's very helpful and pretty easy to track with. Some lucky bastards have had it for a couple years now!

01-23-2013 01:00 AM #3 mehdi (Member)

Don't you think it can affect the CPC's somehow ?

I personally never use the pixel tracking provided by the traffic source .. you can't win anything by telling them how much money you make, unless you're loosing money ...



Mehdi

01-23-2013 01:16 AM #4 joshogle (Member)

Quote Originally Posted by mehdi View Post
Don't you think it can affect the CPC's somehow ?

I personally never use the pixel tracking provided by the traffic source .. you can't win anything by telling them how much money you make, unless you're loosing money ...

Mehdi
I don't think this makes a lot of sense, tbh.

You don't have to put a value that you're being paid, first off, and secondly you can put a fake value that gets rid of that worry altogether.

Also, you can use pixel tracking for more than just tracking conversions; you can track how many people get to page 2 of a form, how many get to your "wait!" lander, etc.

There are lots of uses for conversion tracking like what FB is now allowing, and none of them should worry you.

01-23-2013 01:31 AM #5 richardj (Member)

Quote Originally Posted by profitable View Post
FB: http://www.facebook-studio.com/news/...onse-marketers


http://techcrunch.com/2013/01/22/fac...did-the-trick/

Anyone tried it yet? Could be massive for FB campaigns.
Why the fricking hell would you let FB know how much money you are making off their traffic? Christ, affiliates are way too trusting sometimes.

FB have everything to gain from this knowledge. You have everything to lose.

If you need to track your ROI, why not use a complete tracking solution like CPV Lab or Prosper?

01-23-2013 01:35 AM #6 joshogle (Member)

Quote Originally Posted by richardj View Post
Why the fricking hell would you let FB know how much money you are making off their traffic? Christ, affiliates are way too trusting sometimes.

FB have everything to gain from this knowledge. You have everything to lose.

If you need to track your ROI, why not use a complete tracking solution like CPV Lab or Prosper?
Guess you didn't read my reply above yours.

And you can't really use Prosper/CPVLab on FB, btw.

01-23-2013 01:53 AM #7 mehdi (Member)

I will be happy the day FB let's us pass a {cpc} value in the tracking link so I can have a more accurate data in my CPVLab.

Why won't be able to use p202 or cpvlab mate ? i'm using it with no problem what so ever



Mehdi

01-23-2013 01:58 AM #8 joshogle (Member)

Quote Originally Posted by mehdi View Post
I will be happy the day FB let's us pass a {cpc} value in the tracking link so I can have a more accurate data in my CPVLab.

Why won't be able to use p202 or cpvlab mate ? i'm using it with no problem what so ever

Mehdi
Maybe I'm way out of the loop, but last I tried I had to do a considerable amount of importing/exporting data (facebook-->xls-->prosper/cpvlab) to get accurate click costs and such. Doing this across 25-30 FB ad accounts for thousands and thousands of ads is *extremely* laborious, so we stopped messing with it.

01-25-2013 03:20 AM #9 AdrianM (Member)

P202 does the trick for me. Sucks that it does not import cpcs ... but, who cares? Im just looking to see which ads have higher cvrs. I'm smart enough to look at fb and p202 side by side and determine profits (I think .... =P)

01-25-2013 03:42 PM #10 reedrothchild (Member)

Quote Originally Posted by profitable View Post
FB: http://www.facebook-studio.com/news/...onse-marketers


http://techcrunch.com/2013/01/22/fac...did-the-trick/

Anyone tried it yet? Could be massive for FB campaigns.
That is pretty sweet but so is the cross platform conversion tracking! Gamechanging shit about to happen!

01-25-2013 04:25 PM #11 andyscraven (Member)

Quote Originally Posted by joshogle View Post
Guess you didn't read my reply above yours.

And you can't really use Prosper/CPVLab on FB, btw.
Oh Yes you can and I do! CPVLab in my case but I have also used Demon Tracking with FB.

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