Dating. MG5K/day. (23)
Hope to do this follow along the right way.
dating campaign, US, 13M users targeting (FB).
payout: 6.3
my bid is @ 0.5
targets: getting a ctr of around 0.3%, cpc of around 0.13-0.17
problems i forecast (any help would be much appreciated) - not being able to scale....
maybe i shouldn't change my bid.
let's go. 
edit:
- initial budget of $15
- expected CR of 2-2.4%
Actually good idea to start a follow along although the information you provided are pretty much limited.
I'd highly suggest you to post up information about the following, depending how experienced you are, if you know your LP is working on other traffic sources etc. etc. etc.
- If you want full advice, post up your creatives as well. You have not told us how many creatives you're using
- If you're just starting out, post a screenshot of your lander to get some comments from the dating experts in here
- daily budget is $15 or is this the total budget for the campaign? If the second one, I'm affraid you'll be stuck pretty fast to be honest
- males/female targetting ?
- conversion flow? single opt-in? double opt-in ?
- If you new, post the offer you're looking to run, maybe you'll get feedback by guys running it already
- how do you come up with a CR of 2-2.4%? ANY kind of reasons / conclusions to come up with that number?
You're posting a follow along to get help in your first steps, not to protect your cashcow campaign. You're not outing anything unless you get super profitable, so no need to be affraid. In fact, if you're affraid of outing, forget about a follow along as posting it is supposed to provide as many information as possible to gain experience and let others (based on their goodwill) help you in progressing.
You seem worried about not being able to scale, given your low post count (no offense) I think you're pretty new to AM in general. If so, don't worry about scaling and start looking to get more experienced, learn, test and optimize. That attitude not to go for 'unscalable' campaigns is generally good, but in the beginning, you want to get your shit together and getting profitable at all much rather than being worried about not being able to scale to 4+ figures a day.
update 23/01/2013
Spent: $15
Rev: $25.2
ROI: 168%
FJK87:
you are right.
im using direct linking, targeting male, using single creative at the moment, a creative i know is working - you can see the results..
it is a SOI, with multiple fields
i dont think i want to share other data at the moment. thanks.
im "affraid" of not being able to scale because i have lots of successful campaigns like this one - that simply wont scale to xxx/day or x,xxx/day spend.
conversion rate data - experience, and information of my AM 
moving on - raising budget to $80
never did it so quiclkly, what would you guys recommend? moving faster? slower?
If you think it's working... scale it up and check out... though ROI is awesome, You can't judge it with small campaign .. scale it up and check the results
I'd go with the following steps:
1) Get more creatives up. One creative will hardly last long from my experience, better to rotate and also split test with diff headline etc. Don't rely on what's your AM telling you, test.
2) Split test with a lander. Most of the time, a strong lander outperforms direct linking.
3) I hope you're using a tracker for your campaign or do you direct link to your network ?
4) You cannot judge if it's working or not based on $15 spent. You'll see after 3-4 days if it's going to stick or not. Also, with one creative, it will drop performance pretty fast I'd say.
5) Your 'targetting' description isn't describing much at all tbh. Do you seperate for age groups? Single only etc. etc. ?
I wouldn't raise the budget that much to be honest, maybe double your budget for the next day and take it from there. Depending on your CPC, given it's $0.30 you have around 50 clicks which is nothing at all, 1-2 conversions will take you do breakeven / loss. I can't see any real 'results' based on this data, it's simply not enough data to make any kind of statement based on.
As be2 is pretty strict in terms of quality, get back to your AM and ask for a quality review after let's say 50 or so leads and depending on that, adjust, change or ask for a pay bump.
If you're affraid you're not able to scale properly, there's a very simple solution for this problem: change the way you're setting up campaigns, go broad and see if you can make it work. Let your $20 campaigns run to collect some cash for funding bigger campaigns.
Damn.
I updated the thread today - but for some reason it didnt post it :\
update 24/01/2013
Spent: $80
Rev: $50.4
ROI: -37%
i didnt touch the budget for today, to see if bid will go down.
IT DIDNT - it went up. the CTR of the image is 0.18% for today...and the cpc is at .41
lowered it now to .3
when lower suggested is at .25
probably - will-lose-money..
i wish i could do day parting for those campaigns - seems like converting on evening hours only.
suggestions anyone?
13mm is a pretty big demo. Assuming you are targeting males 25-45 with no interests?
You have the completely wrong attitude. You're whole optimism is based on a handful of clicks, $15 spent and now it's happening like I was expecting, your samplesize was too small, you increased your budget and got burned. Learn from there that's the only advice I can give you.
Given your 'I won't out' attitude it will be pretty much ard to help you with anything. This isn't ment to offend you, it's just fact that the way you're writing up your stuff and presenting while asking for support will not help others to keep this follow along alive.
My suggestions:
1) Don't increase your budget just because you're highflying for a day on a shitty budget. Like I said, 1-2 conversions with your $15 samplesize were able to take you from hero to zero. Get at least 2-3 days of data before making any decisions.
2) One creative won't work, get more creatives up. Do you know what eCPM is ? If so, you'll understand why. If not, read it up, it's all here over the forums / guides.
3) Don't panic / even more do not flip out after getting reasonable / strong results like in your first test. With $15 spent assuming your CPC was at around .3 it's 50 clicks - that's nothing.
Btw. I got your "affraid" comment, my bad I misspelled it. English isn't my native language...
Bottom line: look over other follow alongs and you'll notice one thing: the ones that have been kept alive all been written in quite some detail with a lot of time invested by its authors. Unless you dedicate some more time to your follow along, it won't go anywhere but south. Don't be afraid about outing, you have nothing to out as for now.
Originally Posted by fjk87
i was just trying to do things as i saw others (not too many i admit) are doing.
I didnt see others showing their campaigns/craetives/demographics etc.
i am really not trying to do things the wrong way.
and yes - obviously i am doing something wrong - otherwise i wouldnt ask for support.
with all of that said - i am learning from your tips, and gathering some more information, images, maybe lowering the demo , and will post updates later today or tomorrow on how things are looking.
thanks for the support. dont stop banging on my head
taking 10 different images - putting them here:
going to upload them to a ~3M users demo
$40
Male, 30-50, US, starting bid would be around 0.8
What do you guys think i should do from there?
wait a whole day?
wait 3 days?
wait for the first few clicks coming in and then adjusting bids?
if adjusting bids - according to what rules?
what ROI do you consider as good to continue with?
and of you have another tips/guidelines - i am here to listen!!!
thanks to my buddy fjk87!
Given your demo, I'd split test some older female creatives as well and see what your stats are about to tell. Young hotites are definately good, but depending on your angle, a 50 years old might not bite
waiting for the ads to get approved - so no updates on the campaign for today
for some reason the ads for that campaign were not approved..
just saw it.
in the mean while - another campaign i am running has produced Awesome CTR -
now - that's great right?
NO!
why?
because my budget was at $100 - and you can see how much it reached..barely $60..
i hope today will be better.
What would you recommend to do in that case?
Originally Posted by dggcoil
Running only low CPC campaigns will cause you lift your cpc.. Because he needs your fucking money....This is proven and tested from one week. I ran campaigns along other 0.19 campaigns ... till then my cpc was 0.01(600 clicks). I became greedy :P and started pausing 0.19 campaigns.. My cpc hit to 0.04. My ROI came down to 400%.. Usually it was 1000 above. Now again I made 0.19 campaigns active... My CPC is coming down...it's 0.03 now.. .. I don't know it happens to all, But that's what happened to me
It's a newbie test. Don't take my word.. You test and find it out
Originally Posted by thomasbhm
you bought account??
Originally Posted by dinesh1625
i have such a spend.
I just starting my dating adventure with FB.
Originally Posted by dggcoil
Originally Posted by fjk87
its the facebook account daily spend
OK Guys..
for some reason the previous campaign didnt go well...SO - moving to another one.
one thing i've learned is that when there's a wave on its way - hold on to something, lower your head - and let it PASS!
so i passed to another campaign.
i will upload the creatives - gathered some of them in the last couple of days - hopefully they are good .
I've changed the campaign to a different one with more adult related, using a landing page - the payout is $4
demo is 1.7M Males 24-35 (campaign allows 24+), single.
divided the campaign to 3 creatives per campaign, $25 each, with a bid of $0.8.
so i am at $75 spending for this campaign today (I found by testing that having more than 3 images simply wont give me correct data on the ads..)
my plan is to check where the stats/roi/margin is at after $12-15, adjust my bids/budgets and move on from there.
Wish me luck - and pleeeassseeee - chop my head for anything you think i am doing wrong. I want to have 5k/day by the end of February.
are we clear?
Update 29/1
ok, so because my FB account is in different timezone than the network account - i will post here results
for yesterday and the closing time by the network today.
and from tomorrow (hopefully) i can manage it by the network time - i simply write in the ad name the amount spent
on the network's closing hour (that's until we start working we a tracking platform)
Total:
Spend: $96.03
Clicks: 306
Impressions: 304,081
AVg. CTR: 0.10%
Avg. CPC: 0.314 (freakin' high..)
Rev=40
epc=0.13
ROI=-58%
Best performing ad - CTR=0.176%, avg cpc=$0.26, spent= 22.36, rev=16, ROI= -28%
Now, that doesnt feel like saying - Honey I'm home yet, BUT -
lowered bids on all active ads - right now only 5 of them left, highest bid i have currently is 0.3 - i can't lower that below the actual price & suggested bid, it will kill the ad, the weird thing is that the ad is having a 0.16% CTR, i'll wait to see what is happening there.
All campaigns remain on $25/day spend right now.
P.S - clicks to the offer lp through my lp - 110 out of 306, which is 35.9% - ill look into that number to try and improve it constantly as well.
anything else you guys think i should mention here?
let me know what do you think i am doing great/good/bad, plz.
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