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Help me: Ridiculously high CTRs and EXPENSIVE clicks (28)

01-19-2013 01:06 AM #1 naesm (Member)
Help me: Ridiculously high CTRs and EXPENSIVE clicks

Title says it all. What should I do here guys? I really need some suggestions? I was considering taking all my high CTR ads and going CPM with them? Appreciate any help.



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01-19-2013 01:34 AM #2 naesm (Member)

Also wondering if anyone has insight into ad frequency. When is it too much?

01-19-2013 05:53 AM #3 thatguy (Member)

Are you targeting dating+us? If yes your cpc is good

Yes need more insight on the frequency, is it 24 hrs unique view or all time?

01-19-2013 08:05 AM #4 naesm (Member)

Quote Originally Posted by thatguy View Post
Are you targeting dating+us? If yes your cpc is good

Yes need more insight on the frequency, is it 24 hrs unique view or all time?
Yes primarily US and UK and a little CA but UK doesn't seem to be much cheaper. If that is good for US then I don't see how you will ever get extremely high ROIs? It's just not possible with the EPCs. I am grinding to make 10-20% / day. That's a pretty thin margin. I am direct linking so the only other option is going direct or getting higher payouts. I have already went to the aff network and they gave me a 12.5% bump which will definitely help. The frequency in the above report is for the day.

01-19-2013 08:13 AM #5 trust93 (Member)

I never pay attention to frequency

What is your bidding strategy ?

01-19-2013 08:19 AM #6 naesm (Member)

I bid high. Within 25% of high range. Sometimes if I know an ad is getting high CTRs I will overbid over the high range. And I have heard some guys say a frequency over five is not good, which kind of goes against a basic marketing principle of the more you get something in front of someone the better.

01-19-2013 08:22 AM #7 pokersensei (Member)

I had .45% ctr yesterday and paid 16 cents for US broad dating. Maybe try pausing all except your top 2 or 3 ads.

01-19-2013 09:10 AM #8 naesm (Member)

Quote Originally Posted by pokersensei View Post
I had .45% ctr yesterday and paid 16 cents for US broad dating. Maybe try pausing all except your top 2 or 3 ads.
Can you be a little more specific without being too specific How big is your target audience and are you using interests?

01-19-2013 09:10 AM #9 thatguy (Member)

Quote Originally Posted by naesm View Post
Yes primarily US and UK and a little CA but UK doesn't seem to be much cheaper. If that is good for US then I don't see how you will ever get extremely high ROIs? It's just not possible with the EPCs. I am grinding to make 10-20% / day. That's a pretty thin margin. I am direct linking so the only other option is going direct or getting higher payouts. I have already went to the aff network and they gave me a 12.5% bump which will definitely help. The frequency in the above report is for the day.
With a good lander you'll be able to get a good CR. I get twice as much conversion using a lander than direct linking.

01-19-2013 09:17 AM #10 joejoechen (Member)

There are 2 scenarios that will happen:

1) It's a new campaign - FB's system doesn't work to your favor at times, you need 2-3 days to let the CTR "sink in" and CPC will slowly drop, sometimes, it will drop after just 200 clicks or so, it's inconsistent. So just wait it out. There are also situation where you get nice CTR and the CPC just doesn't drop, paused that ad and start again.

2) It's an old campaign - When you run your campaign long enough (smaller demo, but also happens to large demo, just slower), you will find your frequency going up to 20+, BUT your CTR will remain high like 0.4+% and still, the CPC will keep going up. There's no way to avoid this issue. It simply means - Time to fire up TOTALLY new ad copy and new images.

On facebook, from what i see on my stats (doesn't represent the truth), is that it's NOT consistent. So you just have to adapt to the change, and make new ads whenever you should (like, when you notice your CPC going up, or ROI dropping, or losing money etc)

DO NOT just look at CTR and make conclusion "oh, this ad has 0.4% CTR it's still good" - no, it only says you will be getting tons of clicks on that ad but the CPC might already doubled twice.

i have ads that have been running for 1 month plus now the CPC went from 0.17, kept increasing and stays about 0.40

The only reason i keep it going is because i'm still at profit for that ad..

Just my 2 cents. Other pros might have better insights.

Joe

01-19-2013 09:18 AM #11 pokersensei (Member)

no interests. 3 million demo.

01-19-2013 01:43 PM #12 naesm (Member)

Quote Originally Posted by thatguy View Post
With a good lander you'll be able to get a good CR. I get twice as much conversion using a lander than direct linking.
I am promoting mostly FB apps right now. I wouldn't think a lander would increase conversions with a FB app you are in FB then you go to an external site and then back to Facebook for the app? What are you promoting or what category?

01-19-2013 04:00 PM #13 pokersensei (Member)

Are you using interests? How big is your demo?

01-19-2013 07:00 PM #14 naesm (Member)

Quote Originally Posted by pokersensei View Post
Are you using interests? How big is your demo?
Yes mostly using interests this seems to get my CTRs much better. Demos are between 37k to 400k

01-19-2013 08:17 PM #15 pokersensei (Member)

But your CPC is high so it seems if you use interests you need an even higher CTR to get cheap clicks.

01-19-2013 09:49 PM #16 naesm (Member)

Quote Originally Posted by pokersensei View Post
But your CPC is high so it seems if you use interests you need an even higher CTR to get cheap clicks.
I guess but would like some more data around this. But I don't see how I can be getting .2-.4 CTRs and be paying this much? My EPCs are around .30-.35 so it's difficult to get a big ROI.

01-19-2013 09:52 PM #17 pokersensei (Member)

yeah i think it would make sense for them to expect a higher CTR on more targeted demos.

01-20-2013 12:39 AM #18 Philwil (Member)

Back in december when I started with German dating, I had ctr's of 0.4 - 0.8%. Then around xmas I got banned. I now have an agency account, and when I set up those same German dating campaigns I am only getting 0.1 - 0.2% ctr. I am really confused, how can it be so shit all of a sudden? Struggling with a few other countries too, my ctr is not comparable to what I had in december. Any insight on this? I though January was going to beat what I had in December but turns out its the opposite :S

01-20-2013 05:11 AM #19 joejoechen (Member)

Back in december when I started with German dating, I had ctr's of 0.4 - 0.8%. Then around xmas I got banned. I now have an agency account, and when I set up those same German dating campaigns I am only getting 0.1 - 0.2% ctr. I am really confused, how can it be so shit all of a sudden? Struggling with a few other countries too, my ctr is not comparable to what I had in december. Any insight on this? I though January was going to beat what I had in December but turns out its the opposite :S
ads are being copied, dude, 1 month is a LONG TIME for affiliate industry, make some new ones.

01-20-2013 10:17 AM #20 Philwil (Member)

The German one I mostly only got to run it for a week, great ctr. Right now I am using both the same ads and new ones. Ctr remains shit, I don't get it, maybe because my acc is new?

Surely with one of the ads I run back then should atleast reach half the ctr of before. Not 0.1 with all of them :/

01-20-2013 11:05 AM #21 joejoechen (Member)

Facebook sometimes do this - inconsistency of CTR for exact same ads.

BUT, never put the blame on facebook though, if you're only relying on this 1 ad to make you money, you're not working hard enough. I personally wouldn't worry much about this issue, if you can have 5-10 good ads going at a time (you will get to that point) then 1 or 2 inconsistency won't beat you down.

So what you can do now is to just make a new ads, same exact stuff, and see if it gets better. And at the same time keep pushing new ones.

Also, i don't know if this holds any weight or not, i personally like to upload the ads roughly in the late noon of that coountry i'm promoting so i can be sure people are going to click more (because they are off work), thus getting a tad bit advantage in the initial CTR, which helps ALOT kickstarting your ads and lowering cpc. Vice versa, if you do it in their midnight or during working hours, they might see the ads, very interested, but due to certain circumstances they did not click them...

01-20-2013 11:50 AM #22 Philwil (Member)

Cheers for the tip! I have around 7 good ads up for Germany, half of them are new ones and are doing better for other countries but still not DE. However I do see a slight improvement in ctr over yesterdays ctr for DE. I just remember that for DE I had no problem getting high ctr. Maybe if I give it a few days it will get better.

Also I live in EU but have a US timezone account, messes it up when I increase budget and play around with cpc, unless I do it at 6am :/

01-20-2013 11:55 AM #23 joejoechen (Member)

i usually dont touch budgets and shit. if i need more clicks i make new campaign

01-20-2013 01:58 PM #24 dinesh1625 (Member)



LOL :-P....on campaign start..

01-20-2013 02:45 PM #25 Philwil (Member)

Nothing beats this one, 100% Doesnt instantly mean its a winner though

01-20-2013 03:08 PM #26 dinesh1625 (Member)

Quote Originally Posted by philwilrgm View Post
Nothing beats this one, 100% Doesnt instantly mean its a winner though
haha yeah

unfortunately I stopped my campaign... No conversions... but cpc is 0.12

01-22-2013 12:51 AM #27 naesm (Member)

So here is some more CTRs and numbers that make absolutely no sense.



Not sure what to do anymore?

01-22-2013 05:30 AM #28 xerocool (Member)

No matter how high your CTR gets, your CPC isnt going to drop anymore. That is just how it is. If you want to get that cpc lower, you will need to test other demos (or even other countries).

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