I took screen shots from Dreamweaver so they're a bit smaller than normal. I also took out the images.
This is for an international campaign in LATAM. The offer is eDates. My CTR's are nice.. 1.027% CTR on a 25.6 million person demographic, but it's converting like absolute shit...
Landing page 1 has a 28% ctr but a 1.80% CVR
I stopped sending traffic to Landing page 2 because it had an 11.69% CTR and a 0.60% CVR. Overall CVR for the offer is 1.71%.
I'm not doing any targeting other than male 18+ so I'm not expecting a high CR, but I should be getting more conversions than I'm getting. Any feedback would be appreciated.
1st LP (blue background) is terrible. Add some more text to it because you aren't really giving a reason to sign up.
The 2nd LP is alright. Need to change button text to something else since the text is a turn off and imo, i don't really like the green. Can definitely improve that.
maybe it is not only the lp, i had very low cr with edates was about 0,80% now iam using a different offer and got a cr of about 10% same lp with same ctr.
but you should also work on your lp to get a better ctr. i also don't like the green with the red titel it really hurts my eyes.
Defiantly the second one better than the first one.