I don't understand what is going on? I am finally getting good CTRs on some of my ads but not getting low CPCs. On this campaign I have run about 17,000 impressions on this ad and sitting at .36 CPC while another one of my ads is hitting a .105 CTR has run about 120k impressions and is getting .30 CPC.
Target demo is US males 30-40 single looking for women with about 10 specific interests.
The campaign is profitable by single digit +ROI.