Hi guys.
I am trying to get a follow-along going but have been struggling to get my head around tracking my PPV campaign with Prosper 202 and would really appreciate some help.
My aim is to open a pop which directs to my pre-sell advertorial lander and then on to the offer.
I would like to track the following information so that I can test properly:
1. The performance of the pop itself in terms of how many clicks it is getting as I will be testing multiple pops against each other. I would also like to know if one pop has a tendency to convert more when the same exact advertorial is used.
2. The performance of the advertorial. Again I will be testing different advertorial/review style pre-sell landers and would like to see which has the best CTR and also crucially to find which lander is leading to the higher conversions.
3. The performance of keywords and urls. I would like to be able to see which keywords are not only clicking through my pop, but also clicking through my advertorial and ultimately-> leading to conversions. Is there a way to track this information from start to finish? As it stands I think that I would be able to track which keywords are clicking on my pops but would not know how they are performing after that.
Ultimately I am trying to track so that I can test the ctr of all of my pops and advanced advertorial landing pages and to use the tracked keywords to find what exactly is generating interest/converting.
However I am really struggling to find a guide which goes through PPV tracking in terms of 'Pop->Advanced Landing Page->Offer' as most that I can find are direct linking.
Could anyone kindly offer some guidance on how to properly track this kind of campaign?