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Cheap solution for Facebook day parting? (6)

01-11-2013 07:02 AM #1 andy1750 (Member)
Cheap solution for Facebook day parting?

Hi,

Can anybody suggest a cheap automated solution for Facebook day parting?

Cheers,

Andy

01-11-2013 11:00 PM #2 andy1750 (Member)

Hi,

Found a solution to my my own question. Signed up with Qwaya. Really like it as it's a standard monthly fee as opposed to charging an overall percentage of your ad spend and it's FREE for the first 30 days. Ad creation tool is pretty amazing and it has day parting. Unlike the other tools that I have used before where it takes time for them to link up your aacount with Qwaya it's instantaneous.

Cheers,

Andy

01-12-2013 12:16 AM #3 adamp (Member)

I just watched some of the vids on the Qwaya site. It looks pretty nice. Thanks for posting the link I'm gonna give it a run too!

01-16-2013 01:36 AM #4 naesm (Member)

Do you guys have any thoughts on the campaign pausing for day parting. Some people are saying it is bad to pause the campaign because it takes you out of the queue but better to reduce daily budget.

01-16-2013 12:34 PM #5 mojstermiha (Member)

Quote Originally Posted by naesm View Post
Do you guys have any thoughts on the campaign pausing for day parting. Some people are saying it is bad to pause the campaign because it takes you out of the queue but better to reduce daily budget.
I believe the discussion was that last few days of our CTR history matter. Pausing for more than half a day or more than a day can hurt your campaign. If you run each day for 6 hours, this probably doesn't panelize you. But don't hold me on that, test it yourself.

I rarely notice any significant CTR penalty. IMO when CTRs vary after restarting campaign, you can't really be sure if it was pausing what hurt you, or other FB random delivery factors that are presented very well by polarbacon in this thread: http://stmforum.com/forum/showthread...ok-**UPDATED**

Common sense tells you that un-pausing ads after some time is like starting over fresh when your ads are not established -> higher CPC at first.

01-18-2013 04:15 PM #6 naesm (Member)

Quote Originally Posted by mojstermiha View Post
I believe the discussion was that last few days of our CTR history matter. Pausing for more than half a day or more than a day can hurt your campaign. If you run each day for 6 hours, this probably doesn't panelize you. But don't hold me on that, test it yourself.

I rarely notice any significant CTR penalty. IMO when CTRs vary after restarting campaign, you can't really be sure if it was pausing what hurt you, or other FB random delivery factors that are presented very well by polarbacon in this thread: http://stmforum.com/forum/showthread...ok-**UPDATED**


Common sense tells you that un-pausing ads after some time is like starting over fresh when your ads are not established -> higher CPC at first.
I was also talking about stalling traffic not only affecting CTRs. If you pause for 12 hours and then start again does the traffic take a long time to begin again.

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