Home > Paid Traffic Sources > Facebook & Instagram

CTR Is Increasing But My Avg CPC Is Still Increasing (11)

01-04-2013 07:12 PM #1 chize (Member)
CTR Is Increasing But My Avg CPC Is Still Increasing

I have an ad on FB and the CTR has been steadily rising but my avg cpc is going up as well. I found this a bit odd because generally I've noticed the avg CPC to drop as the CPC goes up. Anyone know what could be going on? Here are the stats -

Day 1 - .221% 11c
Day 2 - .398% 17c
Day 3 - .323% 20c

My max bid is 24c and the suggested bid is 17c-39c. I did not touch the bid during the whole testing process.

01-04-2013 07:31 PM #2 bigbyte (Member)

Same crap happened to me. Have yet to figure it out. I paused my campaign and brought it back duplicated, but I have the weird feeling the same thing is happening. Too early to tell.

01-04-2013 07:51 PM #3 partner (Member)

Funny you say that, seeing some bizzare shit on FB as well, ads with lower ctr are cheaper than ones with double the ctr. WTF

01-04-2013 08:41 PM #4 doppelganger (Member)

I've been seeing similar things as well. My 0.280 CTR ad had a lower CPC than my 0.620 CTR ad (same targeting and demo). Not sure what's going on.

-Aaron

01-04-2013 09:27 PM #5 chize (Member)

Heh ok good to see I'm not the only one! But I'm seeing the same, ads with lower CTR's getting cheaper clicks. Did this just happened to you guys a few days ago? The CPC did lower throughout the day but on the 1/2 PST it started to rise, while ads w/ same targeting and lower CTRs had CPCs drop the next day. Wondering if it could just be a bug from that day...

01-05-2013 09:02 PM #6 sandyone (Member)

Did you make a dramatic change in lowering your bid?

Adjust s l o w l y.

01-05-2013 09:16 PM #7 crysper (Member)

LOL ) that's shit...

01-07-2013 02:34 AM #8 chize (Member)

Quote Originally Posted by sandyone View Post
Did you make a dramatic change in lowering your bid?

Adjust s l o w l y.
No I didn't change my bid at all during the those few days.

01-07-2013 02:45 AM #9 doppelganger (Member)

Did others see a dramatic change in their CPCs today? All of the sudden I was getting single digit CPCs today. Was very nice

-Aaron

01-07-2013 05:02 AM #10 chize (Member)

Quote Originally Posted by doppelganger View Post
Did others see a dramatic change in their CPCs today? All of the sudden I was getting single digit CPCs today. Was very nice

-Aaron
My CPCs are pretty consistent, they haven't dropped yet. Were these for the same ads that saw rising CPCs just a few days ago?

01-07-2013 07:01 AM #11 river (Member)

FB cpc & CTR has always been a strange one, I have ads that are 0.200-400 ctr setup on the same day where the 0.200 ad is paying less than the 0.400 with almost equal clicks.

Home > Paid Traffic Sources > Facebook & Instagram