Hello to all stackers,
First off Happy New Year and a big thank you to the admins, moderators and all the great folks in the forum for all the info shared and the time taken to help newbies like myself.
I've just started my AM career and have am concentrating on what i've learned here and on Chad Hamzes forum. I joined both forums about a month ago spent some time learning the basics and reading. Also loaded up a few campaigns during December. Had a few conversions on them but overall negative results. Not really worried as it was Dec and facebook was ridiculously expensive and the campaigns were run more to learn how the system and tools work and to have a few ideas in place to be able to hit the ground running once Jan rolled around.
I'm using the 40 day guide and js26's awesome STM Hall of Fame post as my initial staring point. I've chosen Facebook as the launch platform and as of yesterday launch my first 2 campaigns.
Campaign 1: FB dating wide interests (yeah i know another fb dating campaign..)
Stats:
Ads: 36 pics with 2 title variations - total 74 ads
Direct linking
Demo - M 18-22 Canada
CPC - $0.31 CAN$
Clicks - 65
CTR - 0.057%
Conversions - 2
Payout - $5.00
Spend - 20.17 (Budget 15$ per day)
Profit -$10.00
Loss - $10.17
First question I have if someone can help me out with is. I know FB can give ads uneven distribution but what I'm seeing is ridiculous out of 74 ads with a campaign reach of 42600. 1 add has gotten 42455 impressions with all the ctr of 0.057% coming from that ad, and the other 73 ads split the other 145 impressions. I did make sure there was no click optimization and all ads were approved before launch. Knowing that the 1 ad with the most impressions also provided the conversions what should I do to start getting impressions on the other ads. Pause the campaign or pause the ad or...what?
Campaign 2 - Learn to play an instrument
Stats:
Ads: 2 pics with 2 variations each - 4 ads in English and 8 ads in Japanese
Direct linking
Demo - M 15-35 Japan
CPC - $0.28 CAN$
Clicks - 23
CTR - 0.263%
Conversions - 0 (this may be off as CJ can be a bit slow)
Payout - $25.00
Spend - $6.38 (Budget 10$ per day)
Profit -$0.00
Loss - $6.38
Same issue as above impressions 3922 with 1 ad (english one no less) having 3960 impressions and the rest shared between the other 11 ads.
Any advice or help is much appreciated.
What dating offer are you running?
Also, your CTR needs some improvement. You need to change your body/image or both.
You can't run ~75 ads on facebook. Keep it under 12 for best results. Once a ad on facebook gets clicks, its going to start getting clicks and fb will give it all the impressions since it does not always distribute 100% if you have ALOT of ads like you do.
Xerocool, thanks for your reply. Running FML and after some research cam to the same conclusion that i need to make smaller ad groups. so have been spending most of today doing that and coming up with some new copy for the body. going to keep it at about 6 to 8 ads per group for the dating camp and for the learning camp 3 camps of 4 ads each.
No new stat since everything is paused.