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Celeb Creatives on FB: Staying Alive (10)

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Hey Ninjas,

We're aggressively marketing a US diet straight sale product on FB utilizing celeb images with the celeb name in the headline/body copy. This has resulted in our accounts getting blitzed after a fairly decent time running.

We conduct a deep competitor research, and noticed those with celeb images are surviving and staying alive with one caveat: they do not use the celeb name anywhere in the copy.

It's obvious we should try the latter, but I wanted to reach out and see what sort of tips you guys could provide on staying alive with the celeb angle.

Thanks in advance!

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I've used celeb images in the past

Some tactics i used
- no names
- pictures that aren't 100% obvious who the celeb is (so reviewers don't notice right away)
- pictures that won't bring up complaints (for example, nothing to controversial)
- the celeb beside a non-celeb in the picture

Also depends on what you're promoting and how aggressive the reach and offer is

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:O:O

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^ damn nice

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I had a celeb about a year or so ago, advise his fans on his fanpage's not to click my ad and that it was not endorsed by him. I took a screenshot of it as a trophy, but never ran that campaign again lol.

-dub

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Don't use the names.

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Someone has been running diet ads with the face of ex-tennis player Kim Clijsters in the ad. If the campaign is still active, I suggest you stop it, because it's getting media attention in Belgium and her management is looking into it.

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Jesus! Some ballsy stuff going on lol

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:O:O

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now that's a viral approach if i ever saw one! haha

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