Home > Paid Traffic Sources > Search / PPC (Adwords, Bing, etc.)

---

Anyone here promoting on Bing Adcenter? (6)

---

I've recently started promoting dating and a legal offer via Bing Adcenter but not getting enough traffic to evaluate the quality there.

Anyone here have experience with Bing Adcenter? How well does the traffic converts?

For dating I have about 19 clicks for $3.00 and 1 lead that generated $4.50. Still in profit but I can't seem to scale it higher.

Besides that, any way to target only male in certain ages? I can't seem to find this except for increasing bid + % in Settings area.

Thanks a lot!

---

Bing works differently, going super broad is how I made it work when I tried it out.

If you're doing dating, stick to keywords like dating, singles, personals, match making, love, meet etc only way to get any decent traffic

---

Ok just added broader keywords. How about the bids, should i keep it low within my +ROI or go big?

Thanks!

---

Couple thoughts

- what countries are you promoting in? If you're going outside the US, the traffic drops off substantially.

- are you using their modified broad match instead of broad? If not, try it (+ before each word like Google) - better quality than straight-up broad

- are you just using the search engines themselves or their search partners? Yahoo's search partners used to be pretty dodgy but in my experience that has cleaned up a bit. Adcenter search partners get you into all kinds of cable/Internet provider portal/start pages & on some domain parking. Can be useful depending on what you are doing

- bids - just experiment scaling your bids up & down. If you're direct linking the problem is more likely you're being outbid. Adcenter has a report which will show you this... partially. Go look at the pages as well to see where you're appearing & who is above you. You can also have multiple sites targeting the same keywords in an account (unlike Google) so if you're not using a quality minisite, put one together and add that as well. This will absolutely diagnose any bid issues, plus you'll probably get a higher conversion rate.

- what are your quality scores like? These used to not mean much with them, but it does impact impressions nowadays. If your QS is low or even average, check out the help center. They pretty much give you an exact blueprint of how to improve them if you can make changes to the lander/site (think dynamic url substitution & LP population using your own variables & not theirs).

- re: targeting males. You could set your bids at the absolute minimum & then up it for guys, but you're going to have serious traffic issues doing this. Best way to target guys with search is to use keywords they're using (e.g. meet women in topeka, etc). If you're using a lander, just forget targeting guys & segment on your landing page to different offers.

- but they do have volume. I have several campaigns spending a few hundred a day over there & they're what I'd consider moderately niche with affordable cpcs. Just have to dig out what the issue is. Hopefully one of those above help you out.

---

Wow man good ideas, thanks!

- what countries are you promoting in?
USA and almost all other Europe countries.

- are you using their modified broad match instead of broad? If not, try it (+ before each word like Google) - better quality than straight-up broad
I'm using their standard broad suggestion. Will add "+" in front each kword..right?

- are you just using the search engines themselves or their search partners?
I'm using only their search engines. Heard their search partners have low quality traffic.

- bids - just experiment scaling your bids up & down. If you're direct linking the problem is more likely you're being outbid. Adcenter has a report which will show you this...
Yes for now I am using DL. How do I view the report? tried finding but I can't see any report on the bids above me.

- what are your quality scores like?
Due to DL it is about 4-5/10

- re: targeting males. You could set your bids at the absolute minimum & then up it for guys, but you're going to have serious traffic issues doing this.
Yes I'm doing this currently. Low bid +100% . No wonder the traffic is quite low. As for keywords I have a few generic and mostly targeted. I am even trying something like "pof login" type of kwords.

Yes probably a lander will be good with option 2 banners - Guys / Ladies (linking them to 2 different offers). Glad to hear they have good volume


Thanks bro, cheers!

---

yes & read through their help section. Don't mean that in a snotty way at all - just think you'll find lots of "aha" moments by trolling through it. They're amazingly transparent in there & also the account reps are also very open if you're okay enough with your campaigns to risk one of them happening to glance at it while they discuss the system with you.

Test it if you want in a separate campaign - select just search in one, then put search + partners (because you can't do partners separately like w/ Google) in another campaign & make the bids a penny lower. That will segment it out for you. As for low quality, I guess it depends on the market. You may be thinking about stories that yahoo content network partners were crap. A lot were. Yahoo ended their content network a few years back which should have removed most of that. Granted there are some low-quality search partners, but at least you can test it & look at referrers to see generally where it is coming from. In my experience though it's mostly cable/internet provider portals w/ some higher-volume domain parkers & search arbitrage that Google still lets slide for some reason

(see below)

Yeah, that's pretty low & no way with direct linking to improve. If you read through how they break down lander relevance & keyword relevance scores you shouldn't have any problem at least getting your lander (and I'd make it more like a solid minsite) an 8 and most likely a 9 or 10. I do it with dynamic insertion passing the keyword through to my url. No telling how long that will last because that's not very sophisticated, but it works for now.

Granted, Bing isn't like Google where low quality scores can cause you all kinds of related problems in a campaign or account, but it will siphon off your traffic on those affected keywords pretty bad. You can see exactly how much under the share of voice report. They'll show how much you're losing due to bids, low lander relevance, and due to your bid. The last one where isn't like Google where they'll straight-up tell you another url on that same domain is outbidding you (in our case the merchant running internally or another affiliate) but you can get a hint that you're being outbid... and of course you can always check it manually because bing switched to showing the destination url now.

---

Home > Paid Traffic Sources > Search / PPC (Adwords, Bing, etc.)