Maintaining profitable campaign questions (8)
So I recently hit a new batch of profitable facebook campaigns that are more than just slightly over breakeven, but I seem to be having a few issues that I don't know how to react to, if anyone has any insight, it would be very welcome!
My profitable campaigns are all targeting smallish demos, around 80k-150k. I'll use one specific campaign where I bid .20, the cpc on the first day is .09. By the second day, my cpc drops to .03 and wala my campaign is 100% ROI. Unfortunately, by the third day, when I increase my daily spend past a limit I set for testing images, the ad frequency doubles or more and my CTR drops and hence my CPC goes up. At this point, what should I be doing? Should I be more aggressive with my spend limit the very next day after I start a campaign if I think the CPC will drop before the ad frequency pretty much kills my CTR?
honestly, niche marketing like that is great for high roi but usually low overall revenue. With a demo that small... there is nothing you can really do. You burn thru the users a a very quick rate.
You need to hit bigger demos so your frequency goes up at a smaller rate.
OR you can always keep re-creating the ads that are working as a temporary solution.
Keep doing research for big demos 
I found that if I limit my spend to a somewhat reasonable level, the frequency stays consistent (or has been for a few days), as opposed to when I turned up the spend where the frequency doubled. I'll probably increase the spend again tomorrow to see if the campaign reacts the same way.
Originally Posted by mscimitar
Like everyone said, your demo is really small (especially for Facebook). That 80k demo is really only 60k real people, and 20k of them log into facebook once a week. So The majority of your demo is 40k people. They see your add 100's of times, and then it's over. For small niches you need to attack them from every medium possible. Facebook, google, newspapers, magazine, etc.. (which isnt completely possible in our line of work).
So i would find a way to increase your demo size
Is there any merit to making duplicate campaigns at low budgets in order to keep the frequency low? Say for instance I have 2 campaigns running with a $50 budget as opposed to 1 at $100. The 2 campaigns would have frequencies that hover around 2-5 with a lower cpc, while the 1 campaign at $100 would start to go > 5 frequency and make the cpc rise.
Or am I thinking of this incorrectly?
That's about right, but with such a small demo you're still going to be displaying the same ads to the same users if they log in everyday (most people just leave Facebook on). It can mitigate it but I suspect it's not going to curb the saturation if they see it everyday.
-Tom
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