I have an ad on FB that is targeting a demo of around 4 million but FB isn't giving me much traffic. The ad has a really good CTR and is getting cheap clicks. I've reduced my bid slowly and it's still at about double my average CPC. Yesterday my budget was $160 and it only spent around $60. I increased it to $225 at midnight and I've only been able to spend $10 today. Any ideas why?
I have some other ads running that will easily spend $50 a day on a significantly smaller demo. My CTR on those ads is also lower and my bid is much closer to the CPC price.
Likely getting muscled out by all the brand ads and surge of advertising at the end of the month and leadup to xmas. More likely to happen when going broad.
yeah , i am having the same problem. hope after new year things get better .
Okay makes sense. Just got banned though, so looks like I don't have to worry about it right now anyway lol.