Anyone familiar with sitescout RTB?
I wish to know if sitescout RTB reporting can give me statistics like impressions/clicks/conversions by phone model of each creative within each siteid, i.e. :-
drill down flow
-------------------
campaign -> siteid -> creative -> phone model -> hourly / daily
Any sitescout expert can let me know if this is possible ?
P/S: If it is not possible, anyone have any recommended tools to provide such stats for mobile campaigns ?
If you're passing back all of the parameters you can do this within MobAff and/or STM just sort by CID -> Site ID -> Device, however I don't know if it's possible to view this data by hour.
Thanks for the input, but I understand MobAff only able to track clicks, but not impressions, right ?
I wish to look at detail stats on impressions.
Any idea ?
I only believe they provide impressions stats by publisher, I haven't seen anything for device/carrier/etc.
{device} and {carrier} are both tokens which can be passed to your destination URL (which could be your tracking platform link) to break down the performance of your campaigns by each of these variables.
More info here: http://www.sitescout.com/support/tra...ck-link-macros
Is it possible to select either carrier or wifi connection?
I think they can do that. If they can't, I know they are adding functionality all the time.
Yeah it's possible to segment carrier/wifi traffic.
So, does that mean we can only obtain clicks data using {device} and {carrier} and no impressions data ?
Can both the {device} and {carrier} macro be added to the ad tags generated by SiteScout's adserver to collect impression data ?
Ok good.