Home > Paid Traffic Sources > Facebook & Instagram

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Facebook rumored to be interested in purchasing Microsoft's ad platform (9)

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If sites integrated adblocks like they did the "like" button then this could be very cool.

http://www.theverge.com/2012/12/6/37...soft-atlas-ads

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God, I hope not. Customer service will go from great to shitty.

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I actually get really good customer service from my Facebook reps. It's all a matter of how you approach them. I literally speak with them on the phone.

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I think this would be actually amazing. I think FB has been planning something like this for a while. Their database of personal info + FBconnect + show ads on third party sites = amazing.

There is a lot for FB to do for Atlas to be useble like they want, but it would make sense buying it rather then developing themselves.

I thought you get your bumps and highspend accounts because you dont get along well with them :P just kidding.

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http://www.wordstream.com/blog/ws/20...isplay-network
http://www.insidefacebook.com/2014/0...-launch-atlas/

As early as next week it may launch.

Uptake may be slow, but likely to be incentivised heavily by FB (e.g. 100% revenue goes to publishers for first month). I wonder what's in it for advertisers? Maybe nice targeting options, or a discount on clicks for expanding to the new network :-)

Could be some good money made in the first few weeks... saving an account or two just for this one.

Let's see!

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I believe one of the main benefits (and things FB has to leverage) will be the carrying over of Facebook's rich demographic targeting to that platform, in some form or another.

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that didn't turn out too well

http://nypost.com/2014/05/22/wolf-of...to-ad-schemes/

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^^ Hahaha I feel sorry for the guy.

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Haha, gold found in a thread necro.

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