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Facebook Coupon, Think Twice before using them (11)

12-01-2012 03:45 PM #1 partner (Member)
Facebook Coupon, Think Twice before using them

I know a lot of people on this board don't really bother with AD vouchers, but I have spoken to more than a few who do.

So thought I might share the consequences of using coupons and vouchers in Facebook.
Is that $50 worth it? you decide!!

Btw this post has to do with opening bid range and the effect the coupon on has on it.
I know cost comes down with higher ctr but you have have to mid at least midpoint to get impressions.

SOOO lets see suggested bids on 3 diff accounts.

Account 1 - Brand new account $0 Spend



Account 2 - With Coupon added and over $350 in spend ( had to stop using it )



Account 3 - No Coupon $300 Spent




So In conclusion the big tip here is if you use coupons DON'T, You'll be paying down that $50 they gave you long after you spend it, in hyper inflated bids.

P.S For this test I used identical ad setup including same url for all 3 accounts

12-01-2012 03:59 PM #2 ironman (Member)

would like to see 1 more case "brand new account with $0 spent and coupon added" if thats possible.
may be your ctr on account 2 was low and account 3 was high? also kind of ads/niche you have ran so far adds to it.

12-01-2012 04:39 PM #3 partner (Member)

I am trying to find one, I stopped adding coupons while ago, I am sure I have one somewhere, I am sure someone here has an acc with a coupon in it, they can load same demo.

12-01-2012 04:39 PM #4 vipinext (Member)

yes I can confirm this, I have been using lot of facebook accounts and have experienced this myself. I was using coupons earlier with new accounts but then I stopped using them because at the end I'd pay more to facebook after that $50 gets exhausted...

12-01-2012 05:43 PM #5 Oded Abbou (Member)

Good points.

By the way, why the heck did you used internet explorer on the the third account...

12-01-2012 05:49 PM #6 partner (Member)

Quote Originally Posted by eleadstudio View Post
Good points.

By the way, why the heck did you used internet explorer on the the third account...
LOL can't get one by you, It's virtual boxes so I switch up browsers too, eventually just use em in chrome with power editor

12-02-2012 12:23 AM #7 zeno (Administrator)

Suggested bids don't mean much, especially the suggested CPC. I'd have to see the data for actual CPCs on multiple fresh accounts with zero spends, half with coupons half with CC attached and all running similar campaigns, to consider the effect a coupon has. It would be counter-productive anyway for FB to charge more when using a coupon, that would scare people away.

12-02-2012 02:19 AM #8 vidivo (Member)

This isnt a valid case study. IF i may suggest, create exact campaign and use same ad and copy.

COmpare ctrs and compare click costs this way.

12-02-2012 01:03 PM #9 partner (Member)

Quote Originally Posted by vidivo View Post
This isnt a valid case study. IF i may suggest, create exact campaign and use same ad and copy.

COmpare ctrs and compare click costs this way.
Wasn't meant to be a case study, was just saying refrain from using coupons / vouchers on new accounts. doing so makes your initial bid significantly higher

12-06-2012 03:11 PM #10 peterb ()

@partner Just because i was curious i tested it and i had the same issue..

after burning up a coupon on a new account i get suggested bids of €2,- cpc!! in Australia on a 90000 demo..

Ill let you guys know how quick the cpc will drop after i get the ads approved..

12-09-2012 08:17 PM #11 peterb ()

:O:O

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