My very 1st $XXX/day CPA campaign almost never existed (11)
My very 1st $XXX/day CPA campaign almost never existed
I just remembered how important this story was when i was telling it to a friend in this round of the Hunger Games! ..*cough* go team America's!
Years ago before i knew anything i decided to test a campaign. I didn't read much before i started, i just wanted to test for myself. I made a campaign for a Crush pin submit offer, and set a budget of $100. I chose a low CPC and had it run for 30min.
At this early stage of my testing i knew nothing..
- i didn't know it takes a user 5-10min to actually fill out/confirm the crush offer
- that stats may be 10min delayed
- maybe my ads sucked
etc..
So 30min into the test, i had to go out for the night and was about to turn the campaign off because i spent ~$20 and made $0. Right before i did something distracted me and i forgot to turn the campaign off.
I arrive home at night at 3am, to see i spent the $100 and made ~$300.
LESSON?
Let your campaigns run for a bit before you draw conclusions. I've followed this lesson ever since and always give my campaigns time.
Seriously can not stress this one enough, been seeing this a lot lately. People just don't trust the process of their campaigns.
When starting a new campaign its often that you will see a few 100 clicks with 0 conversions, I have no idea why but most people just pause not realizing that if they continued for 1 more day the conversions will start rolling in. I can't post the exact scenarios of the previous week that I was working with 2 people (ill edit this if they allow me to say the exact stats) but lets just say day 1 was a pitiful conversion rate so they paused. I sat there convincing them to give it another go, and hey presto its now almost a $1k profit/day campaign.
Seriously if an offer has been around for a long time, high in the network epc's it works so trust the process when you run it. If you are serious about this game running a loss for a few days shouldn't scare you, as long as you keep a positive mind frame and push on all the pieces will come together and that conversion rate will rise and rise.
Originally Posted by maynzie
Power of STM? 
Well giving up on a campaign after 30 minutes isn't a wise decision no matter how you see it
this is very timely for me. its hard to not want to prune down targets while looking though some of my ppv camps
Especially when testing a good amount of targets at one
BUY THAT DATA
Great advice Stackman. I'm just getting all the pieces togeather and will be launching my first campaign in a few days. Will definitely keep your advice in mind.
I have a good story myself. So about 42 centuries ago, I setup an ITT Tech offer on Facebook. I spend $100 or something the first day, $30 in revenue. I clicked the "Pause" button and went to sleep. Well apparently it didn't save or something bugged out and it continued to run into the next day. So that next day when I check at 2PM I see that I'm actually at 120% ROI on the campaign for the day. From that day on I never had a single negative day, and I ended up running over $100,000 in revenue over the next few months. At that point, it turned out to be one of my biggest campaigns back then.
Good lesson taken from it. Don't judge a campaign on a single day run.
Could you say this also applies for FB dating? I pause dating offers if dont profit on first day.
Last year, i ported one of my PPV campaigns to sitescout. Made some simple banners, adjusted the lp. Checked my most profitable targets, found some of them on SiteScout, so i uploaded the campaign. It got approved, but no traffic. Day 2: same. I wanted to delete it, but somehow (still don't know why) i left it running. On day three, i checked my stats at the network and i saw 4x-5x more conversions. I tought PPV just went crazy, saw that earlier. But when i checked the logs i noticed those conversions aren't from ppv... Headed to Sitescout and boom. Creative CTRs in the sky, spent around $500 and made around somewhere $5k. Best WTF moment ever!
This campaign (combined from all traffic sources) made me around $300,000 in profit So guys, let it breathe, let it run, you'll never know... 
How far should I push the let it run mentality? If an ad has 0 clicks after 1,500 - 2,000 impressions do I let it run or are we only talking about ads with a CTR of at least .1%?
Originally Posted by the night fox
http://stmforum.com/forum/showthread...-Ad-quot-Table
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