When Do You Kill/Pause Keywords (13)
What's your rule to decide to kill a non converting keyword?
Usually I am pausing my keywords after 100 pops. Am I doing right, makes sense...or should I be waiting for more pops before I kill some of my non converting keywords?
on low payout offers (ie <$2.5) i tend to kill after about $1.75 spend and no clicks, or $2.5 spend and no conversions.
for higher payout offers its normally around 50% of payout.
are you talking about on a keyword level or a campagin level?
on a keyword level normally after $1.5-$2 and no conversion I kill keyword
on a campagin level I kill campaing after spending 2-3X the offer pay out
I've heard everything from 50% of payout to 2x the payout per target. Just make sure you aren't spending too much though, that's the bottom line. If it's not converting then it's not very likely to start magically converting later just because you spent more money on it. I would say 2x is the very max I would spend.
I have played with this a lot over the last 2 years.
There are 3 ways to look at it.
1. Are you going for preservation of capital?
2. Are you going for statistical relevance ?
3. Are you looking for repeat patterns (this is the one I do now days)
Most people starting out will want to preserve capital, but if you have an offer that works (converts well). Once you start to build up your 'warchest'. You may want to go back to some 'spotty' targets and see if there are days and times that make you more money. vs. running all the time or on certain days.
I have software that does this for me down to the hour and target in realtime and you can still do a lot with p202 and day parting and week parting features.
The 2 things to keep in mind are. 1. Do you have enough data to really make a decision that is valid and 2. Offers DO NOT stick around long. So DO NOT spend all your time test, tweaking and optimizing only to find out you have a lot of nice data for an offer that doesnt even exist anymore.
Time is NOT on your side in the IM world, but you can still squeeze money out of campaigns that if left alone is negative.
I have tested various thresholds and frequency. What I have found is there is no clear pattern that is for all niches, offers, frequency's and ad platforms.
The most profitable have been around what I call 'psychological numbers' IE: 100, 1000 more than a % of the payout. That is more the psych of the pub NOT the buying public. As, with all concepts. Test and 'play with' methodically and you may find the possible in the impossible.
Hope that Helps.
Lucrumnet
How I MAKE 30% MORE than YOU do on the SAME offer!
Exactly , make sure you dont overspend because someone told you to spend 3x the payout before pausing.
Originally Posted by joshtodd
yes, only continue to run data if getting conversions. not to see if it will magically start converting at 10pm today.
Its about patterns and geysers 
Lucrumnet
If there is an interest I can start a thread on data mining and pattern recognition for profit and avoiding loss.
Most people who are tracking do not realize it, but they are sitting on a gold mine.
You paid for your traffic. Might as well get the most out of it.
Lucrumnet
"the thrifty scott" of traffic
Originally Posted by phoenix
So if I lost 1500$ on one specific offer with nice CTR (15%) and cheap clicks (0.06) on ppv should I drop this campaign? 
Ehh I'm sticking with one idea for too long. I've lost a lot of money testing few offers with just "THIS OFFER MUST WORK!" on my mind...
There are many ways to tackle the "offer that works" conundrum.
Spying is the popular one right now with some not mentioned flaws [can we say BACKEND!]
One method I use that works for me is rotating various offers of the same type to a high volume interest targetted url (affexpert tools help greatly with this) IE: skin offers and test on proactiv.com
Now this usually does not end up in a profit. Traffic levels are too high, BUT it does tell me what offers are converting. From there I can find targets that will not 'flood' the offer and build out targeted LP for specific matching of the offer to the interest of the target IE: Justin Beiber Proactive page for the url beiberzits.com
After that I play with bids and ROI and then the wonderful world of frequency.
and Finally...
Back-end up-sell and cross-sell.
(those stories for later)
HTH
Lucrumnet
How I MAKE 30% MORE than YOU do on the SAME offer!
Originally Posted by phoenix
Originally Posted by phoenix
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