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Exoclick Questions (14)

11-23-2012 04:22 AM #1 amit (Member)
Exoclick Questions

I am running a campaign in exoclick and it is in positive range.

My main problem is traffic

1) I have creatives with ctr of 0.1% and upwards
2) My bid is high (i checked from CPM and made my CPC top that)

The problem is traffic. It comes when i ad creatives and then die down. then it comes intermittently.

Should i buy premium space? what are methods?

Do i have to need creatives everyday. Also since i have got this positive one.....how do i scale.

Hope experienced people to pitch in and drops some words of wisdom

11-23-2012 07:35 AM #2 doryphoros (Member)

Are you buying traffic in smaller geos? I'm assuming you're running RON.

I've never had a problem getting traffic (US/UK) when testing at the minimum CPC bid (2M+ imps/day). Is your campaign spend set to $10,000? Make sure you're filtering out poor performing sites, you can get pretty decent CTR just optimizing sites down.

11-24-2012 08:24 AM #3 amit (Member)

Yes its a european country. no my campaign spend is at about $100.

I already optimized sites out and focussing on couple of them.

Maybe i try what you intend to say. If you have more ideas please do let me know.

Thanks for answering.

11-24-2012 12:32 PM #4 doryphoros (Member)

Set your ad budget to $10,000/day (maximum) and lower your bids to the minimum, then up the bids by $0.01 every 2 hours or so until you get the traffic you want.

There's no way you'll spend anywhere even remotely close to 10k, but the system will give you wayyyyy more traffic (once you find the right bid price) than someone with the same bid and a lower budget.

11-24-2012 08:45 PM #5 amit (Member)

thanks. will test more and come back.

meanwhile---network want postback url. i tried adding the url from tag script but its not working. neither is from cpv lab. how you handle this.

i can see site where conversion happens through cpvlab but not creative.

also do you think i should take it to traffic junky too.

thanks for answering them.

11-27-2012 06:06 AM #6 amit (Member)

I had spent about $100 in testing in exoclick for US based offer and made back around $30. This helped me to zero in on 14 targets .

i separated those 14 targets and then tried to run about $25 of traffic. Only 2 conversions and again everything on loss.

What i am doing wrong here.

It somehow worked for me for 2 days in UK but its not happening.

Is this the right way to go for adult dating or i am missing something here.

I hope the seniors or moderators would chime in and give their views.

Thanks all.

11-27-2012 07:17 AM #7 getgreen (Member)

I think you need to spend more to test. Only $25 is not enough. You could have spend that between 19:00 and 20:00 when users are just quickly lurking around (just an example!).

How much $ is the conversion?

11-27-2012 07:52 AM #8 amit (Member)

not $25 but i had spent $100 for testing to find 14 targets. I made $39.

after that i had spent $25 on those 14 targets without conversion.

yes the timings of test varied across the day. but i can recall it was more during the day.

thanks for taking up my questions.

11-27-2012 02:03 PM #9 amit (Member)

not of question ever answered by moderators............i hope they would shed some experience here.

11-27-2012 02:32 PM #10 usernameistaken (Member)

Not a moderator and a bit of hard time to understand you but let me try to help you..

What offer are you running?
Are you direct linking and not using a landing page?

Take a proper offer (ask your affiliate manager!) and pick 1 premium site, like xhamster for example. Stay away from RON!
One site, one adspot, 2 landing pages and 20-30 ads and $100, better $200 for your adspend.
Burn through your budget, kill the non converting ads, rinse and repeat, profit!

General tip: Build up some proper cash flow / budget first.. those $200 will be gone within minutes..

11-27-2012 02:50 PM #11 amit (Member)

thanks a lot.........no one was answering so i thought to seek help of moderators,............but help from experienced and seniors is always welcome.

the offer was actually converting and it is not now.

Yes i was direct linking. I took the one which is converting good.

I am not able to track too in absence of postback url....how you tackle that.

So you approach is rather than finding profitable targets i should find profitable ads. But exoclick traffic drops on ads with time. by this approach CTR would remain high but i think it again drops after few days..........

I believe if we go by both approaches (more target sites or one site with more ads) in few days things burn out fast and you are not able to recover budget too

how you handle that?? thanks

11-27-2012 03:00 PM #12 usernameistaken (Member)

In adult all ads burn out fast. You will barely find a "set and forget" type of campaign.
Use a landing page. Your competition is using a lander so you are already a step behind.
Are you using prosper or cpvlab to track? Give each ad an individual url identifier and you will be able to track your winning ads.
That said, if your tracking is messed up there is no point in running campaigns until you fixed that.

11-27-2012 03:20 PM #13 amit (Member)

i am using cpvlab but the CPA site ask for postback url. I give postback of cpvlab but its not working (for mobile offers). for web it is working

So when ads burn out fast does that mean you need new ads and testing whole set again? actually my question was that for testing you use ads, that gets burn our fast then how you recover testing money? or there is something else you follow

LP i would try........though i have found only 1 or 2 flavors doing the round

12-02-2012 07:37 AM #14 thechintanshah (Member)

Originally Posted by amit

First of all you have to generate the post back URL at your cpvlab end. Submit it to your Network and make sure you take sub id as an access token.
And what they meant about ads was that test many ads and narrow down to a couple of them based on CTR and conversion rate. So after testing you drop non converting / low CTR ads and drop a non converting / low CTR lander.
Then you again run it with the profitable ones and you make your money back.

Most important thing here is to run at a premium spot and not RON. And if you initially tested with RON then buy premium spot again with only the converting sites.

Hope this helps

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