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small LI tip when targeting part URLs (4)

06-07-2011 03:38 AM #1 tijn (Moderator)
small LI tip when targeting part URLs

I just ran into this problem where i saw in my cpvlab a ton of money being spend in a campaign on something without a keyword.

Initially i thought someone was spying on my lander, but looking at the access stats it showed many different IPs.

Looking into this more carefully i discovered that LI pass the keyword in pure text, like so:

Code:

&keyword=mykeyword

Now in the case where your keyword contains a & character this changes the url to

&keyword=&pid=

and therefore is treated by cpvlab as an emty keyword cause it will see &pid as a new URL parameter.

Not sure whether TV has the same issue, but be aware of this when starting campaigns on LI.

06-20-2011 11:18 PM #2 clifton (Member)

Originally Posted by tijn

Now in the case where your keyword contains a & character this changes the url to

and therefore is treated by cpvlab as an emty keyword cause it will see &pid as a new URL parameter.

Not sure whether TV has the same issue, but be aware of this when starting campaigns on LI.

You would simply use "double &" in your URL. For example, if your "pid" value is "d&ting" (couldn't come up with anything better for the moment...sorry), you would enter:

http://mysite.com/index.php?keyword=KEYWORD&pid=d&&ting

Using it like this will tell the browser to "escape" the ampersand as an additional variable. It will use it literally.

06-25-2011 12:58 AM #3 tijn (Moderator)

thanks clifton. I didnt know that.

the problem is though with targetting keywords in LI and TV. I dont think my post above was very clear.

So say that you want to pop on any URL that contains the following string and therefore enter this as a target in LI

Code:

&gl=US

What will happen is that your campaign URL

Code:

http://cpvlabdomain.com/base.php?c=1&key=dabfb657aed12b3c014ff2ad7f61c887&keyword=KEYWORD

KEYWORD will be replaced with the target string, in this case:

Code:

http://cpvlabdomain.com/base.php?c=1&key=dabfb657aed12b3c014ff2ad7f61c887&keyword=&gl=US

which will cause the target NOT to be tracked in cpvlab and show up as an empty keyword, making it very difficult to optimize.

im not sure how LI or TV acts if you add a & infront so the target is &&gl=US - i would assume its then targetting that string rather then &gl=US.

Hope this clarified things.

Cheers

tijn

06-25-2011 08:13 PM #4 jdrmar (Member)

If you use a rotator (don't know if this is build in in cpvlab, I'm talking about prosper) you could simply extract the keyword in the rotator script, then redirect to your landing page with the escaped & (ie &t202kw=&&something)

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