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Airpush Wifi Traffic Problems (15)

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Has anyone had issue with wifi traffic creeping into their campaign even though you only select specific carriers? My tracker's picking up roughly 50% of my total traffic from wifi, which is kinda killing my campaign since my offers don't accept Wifi. Spoke to my rep and he said that there's nothing he can do about it since its part of how they run their ads.

I'm also seeing this for other networks too (exoclick for example).. The only solution I can think of is to redirect any WiFi traffic to a WiFi compatible offer, but wouldn't that cause issues with creatives not matching up to the landing page?

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From what I get in AP when you target say AT&T they just know the user has that carrier they can't tell when the user clicks that they wont be over WiFi instead.

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I've had the same experience with Airpush....and, if you think about it, you can kind of understand how they are unable to guarantee carrier only traffic. I'm sure they can send a push when the user is connected via the cellular network but what if the user doesn't click on the push until they're connected to a wifi network. It's almost impossible for AP to accomplish this, I would assume.

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But leadbolt can do it, why?

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AFAIK Leadbolt offers both push and normal mobile display ads.. are u referring to Leadbolt push specifically?

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At the time I signed up with AP ( almost a year ago), I remember you could either go with wi-fi only, or carrier(s), or both. Today, wi-fi only option is not available. when, i last talked to my AM about the wi-fi only option, he said the reason they do not have it any more is due to them being unable to control when mobile user clicks the ad/notification. I guess this is exactly what happens in your case with a lot of the clicks coming from wi-fi - people click on your notifications while being connected to wi-fi even though you are targeting specific carriers. This sucks, i agree.
@ augustye I highly doubt it is possible with push notifications. You receive notification as an AT&T user while on the go but you only click on it when home connected your wifi. I think you are referring to mobile display - ads are only displayed to certain carrier(s) of your choosing.

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Yes, when you select android + app traffic + text ads on leadbolt, I think it is push traffic. And it works much better than airpush.

For example, when I target Bell + Android, here is the result of airpush (data from imobitrax):



Here is the result of LeadBolt:



As you can see, I am paying for useless Bell Canada traffic on airpush. I don't how leadbolt do this, but they do really better.

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airpush seems to be more instrusive than everyone else out there and the frequency setting within the sdk seems to be really shit in terms of user experience, thats why you will always experience larger discrepancy on airpush than other push up ad networks...

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Hey guys, I found this thread after facing the same problem with Airpush.
This is quite an old thread but the problem still exist so I thought it might help some people to see a possible solution.

First, if somebody has any idea how to disable wifi from the start I'll be happy if they share it here.

I'm still waiting for a response from Airpush about it but in the meanwhile what I do in order to avoid getting wifi traffic is using their RTB optimize feature.
Once you received even one impression of wifi traffic you can click the "optimize" button below the campaign name, go to the "Network Conn." tab and wifi traffic should be there under "UNKNOWN". Then you can simply pause it clicking the red pause button on the right.
I should mention I'm only 99.99% sure this is wifi traffic but since its CPA was more than 10 times higher than the other network connections (UMTS, EDGE etc.) I can say this is a good practice anyway. I saw the same CPA behavior in every campaign that got some wifi traffic.

I'll keep you posted as soon as I get a reply from Airpush.


Hope that helped.

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^^ Why don't you just target carriers instead of selecting "target all traffic". Mind you there is still going to be leakage no matter.

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Sorry, I thought it was obvious that we're talking about the case of getting wifi traffic despite targeting selected carriers :-)
By the way, at the campaign setup phase when you select carriers, it shows on the left the no. of carriers you selected and also "non-wifi, wifi traffic", no matter what carriers your select. I'm still waiting for a reply from Airpush about it.

Edit:
Forgot to mention, the problem is that the leakage Airpush's case is 50-75% of the traffic as wifi unless you do what I did through the RTB optimizer.

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Ah sorry miss understood. Nice find then mate, would of been a nice one to have a while back!

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if you want to be precise about which traffic goes where, you can use the maxmind ISP database, and API, discover the banks of IPs each carrier is using for mobile and redirect the rest to another offer.. probably far too much work for what its worth tho..

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Yeah, it's one solution, though I'm trying to keep things simple for now, I have enough variables to deal with as is :-)
What I'm doing now is just keep the bid minimal until I get some traffic and worst case I lost a few pennies.

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A while back there was no RTB optimizer to use so no need to cry over spilled milk / dough :-)

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