first campaign (13)
this is my first pay ad campaign. I have a successful AM biz all done organic and looking to expand my marketing reach. My website SEALgrinderPT is primarily in the fitness biz but all AM rep for everything from GPS navigational to ammo to specialty boots.
for this first campaign i will stick with the thing I know the most and currently make the most $ with. Nutritional supplements and coupon codes.
So I signed up for 7search tonite. going through the application form online.
campaign name: #1
$4 a day budget for 30 days is approx. $250 budget for month
ha... stuck on writing ad now.
ok; loaded up $250 into 7search and wrote my fitness ad.
Bodybuilding Coupons
budget $250
$5 a day
type in my keyword "bodybuilding coupon" it gives me suggestion of "body building coupon" - looks like it gets searched for 4720 times a month.
1st bid is 0.05 and 2nd bid is 0.01
so I guess I bid 0.06? i punch in that one and it says 0.05
i add "body building coupon" hit enter and looks like i am all set up to go.
Reading more now to make sure I did this right.
please let me know if so I don't steer off a cliff. thnx
ok; so my first 22 hours into my first campaign.
go two clicks.
Campaign Clicks Cost Cpc Conv
bodybuilding coupons 2 $0.12 $0.06
Keyword - view Clicks Cost Cpc Conv
body building coupon 2 $0.12 $0.06
look at the ID of the clickers:
IP Address Approximate IP Location Date and Time CST
Summary ( 1 rows ) : 132 2 $0.12 $0.06 1.0
Date Imp. Clicks CTR [%] Cost Avg CPC Avg Rank Conversions Conversion Rate [%] Conversion Cost
11/15/2012 th 132 2 1.52 $0.12 $0.06 1.0
Have you read http://www.lukepeerfly.com/control-7...ic-quality-die ? Luke has also other good posts about 7search. If you haven't, I suggest you read them through and maybe avoid some newbie mistakes 
ok; just read that link. Thanks for taking the time to post a tip as i am just starting with paid ads.
also reading the StackthatMoney Ebook late at night after I get my Aff Marketing work done.
I got tired of reading/inaction -- so I started this first campaign in a market I know.
I do lots of organic traffic and do well in the nutrition/fitness area....
so looking to learn on this forum and expand to pay ads and make more $$$
i must not have picked good keywords as i have only got 2 clicks.
funny as i do pretty good with supplements in organic search.
i guess this may take a little while to get going.
added more keywords tonite to see if i can get more clicks. Getting some impressions but still stuck at 2 clicks.
you need to put in as many keywords as you can mate, traffic on 7search is cheap but veeeeery slow !
Mehdi
Your absolutely right Medhi -- i tried that late last night
ha; i added more keywords and in 6 hours had 5x more clicks than in past 7 days
Keyword Imp. Clicks CTR [%] Cost Avg CPC Avg Rank Conversions Conversion Rate [%] Conversion Cost
body building 1,543 10 0.65 $0.50 $0.05 1.2
body building coupon 207 3 1.45 $0.18 $0.06 1.0
Averages 875.0 6.0 $0.34 $0.05 1.1
ok; so now i got to figure out more keywords obviously - and also track when i get a sale from that exact page.
ok; i will keep plugging away at this and get some sales
Got a lot more hits today on Black Friday. Used Black Friday as part of key words which helped get clicks but not converted sales.
So far this day using "black Friday" as extra keyword..
33,243 impressions
291 clicks
Cost of clicks $14.56
2 sales = $11.58
Loss $2.98
I need to figure out an acceptable number for impressions to clicks to sales.
Looks like I have a lot of window shoppers but landing page not converting.
Need to figure out if all 243 clicks all went to 2 sales as I don't know how to track
I also have lots of organic tracks and sell similar products through same vendor.
Summary ( 6 rows ) : 109,862 1,013 $50.68 $0.05 1.1
Date Imp. Clicks CTR [%] Cost Avg CPC Avg Rank Conversions Conversion Rate [%] Conversion Cost
11/15/2012 th 158 2 1.27 $0.12 $0.06 1.0
11/22/2012 th 19,363 207 1.07 $10.36 $0.05 1.1
11/23/2012 fr 25,898 200 0.77 $10.00 $0.05 1.0
11/24/2012 sa 22,510 203 0.90 $10.15 $0.05 1.0
11/25/2012 su 22,058 207 0.94 $10.35 $0.05 1.3
11/26/2012 mo 19,875 194 0.98 $9.70 $0.05 1.4
Averages 18,310.0 168.0 $8.45 $0.05 1.1
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the keywords "black friday" and "cyber monday" along with my coupon keywords got me a ton of hits but chewed up my budget.
I know that my landing pages are good as i make good money from my current organic traffic.
So... not sure what i am doing wrong if i am paying for traffic - bringing in more hits - but not converting -- when that same landing page converts on organic.
i am reading and learning how to make better landing pages --but..... right now i do 6 figures (10 to 12k) "profit" a month with my current organic system.
head scratching -- any suggestions?
a question - if a page converts with organic traffic - how come it is not converting with paid traffic?
i am reading "improving landing pages"
http://stmforum.com/forum/showthread...actics)-Part-1
but.... i have 100's of landing pages built and make money daily with organic traffic -- so not sure why PPC with same keywords not converting on similar pages??
i joined Bevomedia as they have tracking. I was going to download Prosper202 but Bevo seemed cheaper and easier.
Been getting some hits on a keyword and text and converted 3 sales yesterday 12-7-12
1,154 impressions
10 clicks
$0.60 spend ($0.06 per click)
9 convert (i assume that means they clicked through links once on my landing page
3 sales
92.97 gross sales
92.67 net profit
ROI ?
* I started with a budget of $250 and am now down to $144.97 so have spent $105.03 - so I have made other money/sales but hard for me to figure out all tracking as i have other sales coming into that affiliate.
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