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Click Costs Gone Crazy In Nov? (12)

11-14-2012 04:17 AM #1 darkforces (Member)
Click Costs Gone Crazy In Nov?

Has anyone else noticed click costs have gone crazy in Nov. I'm struggling to get below 60c a click in UK for ctrs of 0.14% when usually they are around 30c

11-14-2012 05:43 AM #2 bizkiller (Member)

It gets worse in december. It's probably because of all the brands buying inventory for the holidays.

Last december, I couldn't get any clicks for cheaper than $1. so, i just took a break from fb lol

11-14-2012 05:46 AM #3 Smaxor (Veteran Member)

Something like half of all ad budgets for retail and brands is spent in the 4th quarter. And of that most of it mid nov-xmas. They have to blow their whole wads cause it's budgeted money.

11-14-2012 07:49 AM #4 mediahacker (Member)

It's brand xmas activity. Q4 is historically competitive even for brands. Retailers are out in full force & inventory across the board is scarce (well scarce across anything considered premium i.e. facebook). Most publishers hold their yield positon tightly and/or jack it up due to demand.

Having said that this year is proving to be a real shit xmas period for a lot of networks, so there may be bargins to be had.

Jan - feb is a different story. A lot of publishers will do deals in these months, so if you buy on IO or spend anything significant dont be afraid to ask the question (you should never be anyway).

A lot of finance & health advertisers are in market quite heavily (credit card refinance & weight loss), however most brand led messages take the back seat because there is the perception that no one gives a shit because they're in holiday mode.

11-14-2012 09:28 AM #5 darkforces (Member)

Cheers guys so its not just me then. Thought somehow they had smart priced my account.

11-14-2012 11:53 PM #6 rockit (Member)

Quote Originally Posted by bizkiller View Post
It gets worse in december. It's probably because of all the brands buying inventory for the holidays.

Last december, I couldn't get any clicks for cheaper than $1. so, i just took a break from fb lol
$1 per click ? Are you being serious ?

11-15-2012 04:48 AM #7 packr (Member)

yeah man its everyone.. Q4 for u!

11-15-2012 07:45 AM #8 trust93 (Member)

Yea clicks are super expensive right now.... To get a .05 cpc I had to work for a 2.0% ctr and it was just barely profitable... My friend is seeing .4 ctr and they are charging him .16 cpc

11-15-2012 12:17 PM #9 joejoechen (Member)

i'm still seeing 10 cents clicks from 0.25% CTR... launched last night.. US market

11-15-2012 04:17 PM #10 tickingaway (Member)

I am also experiencing diesel click prices... Not just high CPC's but also the lack of inventory.

I assume majority of this is caused by black friday coming up and christmas. But then again, it was never this bad last year.

11-15-2012 05:54 PM #11 jimcrim (Member)

Take the good with the bad with FB. They are a commodity for sure and this time of year there's just a lot more demand.

11-15-2012 06:11 PM #12 bizkiller (Member)

Quote Originally Posted by rockit View Post
$1 per click ? Are you being serious ?
No Joke!!

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