So I was running a campaign pretty profitable on fb for 3 weeks now.
Reach of 210k I actually managed to get my little tiny green circle to cover the entire 210k reach within 2 weeks time.
My ad spend has dropped tremendously, I'm thinking either my bid is too low ($0.15 on a sugested .24-.35) and avg cpc price of .12 with MAX spend of 350 on my daily.
Or
I have shown this campaign ad already to the 210k users.
In the beginning I was able to go from 50 spend, to 250 spend and then to 350 spend, but then can't go past that because my traffic seems to not move any more.. Still getting 25-30k impressions daily and about 150-200 clicks though.
Did this ever happen to you or may what may be the cause?
Well if your auidience has already seen the ad then they wont click, thus your ctr will drop, and thus your clicks will become more expensive. Then just pause it and wait.
Your ctr shouldnt be the same if no one is clicking on your ad as before..