Home > Paid Traffic Sources > Mobile

The Mobile Ad Network Market - a map and some observations... (16)

11-06-2012 10:28 PM #1 jamescoops (Member)
The Mobile Ad Network Market - a map and some observations...

A bit of research into the mobile ad network space you guys might find useful.

We have been putting together this market map of all the mobile ad networks out there. Unbelievably we counted over 150 of them. There are now literally hundreds of mobile traffic sources.

Alex and the Mobaff guys have always pointed out the impact that this sort of specialisation and fragmentation in the network space has on affiliates and performance marketing. Some of the advantage comes from finding the new traffic sources and ad formats.

A few things to note from our research:

loads of mobile DSPs, buying platforms are emerging - they are connecting to multiple ad networks via APIs and plugging direct into exchanges/ mobile ad servers offering Real Time Bidding and so on. Look at the map and you will see lots of new entrants here - some of whom (e.g Human Demand) have low min monthly spends / are accessible to smaller affiliates. From what we hear from some of the affiliate networks a lot of buyers are now actively using Real Time Bidding to get an edge.
there are lots more regional/ local mobile ad networks popping up now all over the world including Africa (Twinpine) and Latin America (Hunt Mads etc). These are another potentially interesting opportunity for mobile marketers targeting offers at specific territories.
app promotion is merging with mobile advertising - there's now a big overlap between the cross promotion networks like Chartboost and the mobile ad networks. App promotion is becoming this massive thing that's starting to drive the whole industry. In fact, a lot of the mobile affiliate networks main offers are apps/ games now. Again - understanding this whole area is another opportunity IMO.

We're gonna put out an actual list/ spreadsheet of all of these networks if people think that would be useful? Anyway interested to hear any thoughts on the trends noted above.

11-07-2012 05:29 AM #2 codeface (Member)

YES on the spreadsheet. Great info. would read again A+++++

11-07-2012 08:16 AM #3 joejoechen (Member)

pretty damn good stuff mate

11-07-2012 08:20 AM #4 clickthroo (Member)

Good research - thanks James.

Yes, the spreadsheet would be really useful, and one only has to visit AdTech to see the impact that mobile is having in the space.

11-07-2012 11:17 PM #5 jamescoops (Member)

Thanks for the feedback all - really appreciate it Will take a look at getting all this into excel / google docs as you suggest.

As a result of pumping out the infographic we're already getting a load more mobile ad networks coming out the woodwork and a really interesting mobile buying platform has also hit us up so we'll be updating this.

Any comments on other useful info or thoughts in general would be great

11-07-2012 11:32 PM #6 maynzie (Moderator)

Thats awesome bro! Thanks for sharing that!

11-16-2012 11:50 PM #7 avalanche (Member)

yeah, a spreadsheet would be great - been working on one of my own here & there when I come across a network & putting in notes about what worked, didn't, etc. Landscape changes so fast - the one Revived put out recently even had a bunch of networks which were absorbed by others, others which changed their focus, etc.

12-21-2012 12:11 PM #8 offerkiller (Member)

very useful, thanks!

12-21-2012 04:30 PM #9 stackman (Administrator)

That is SCALING gold, thanks james

12-22-2012 08:22 PM #10 jamescoops (Member)

Thanks all - we've actually found even more since we produced the map, and they've started getting added to our mobile ad directory here

The RTB / exchange space is throwing up a load of new players like Lean Market and so on that are becoming alternative buying platforms (vs the ad networks).

The spreadsheet is coming after Christmas hopefully so hold tight!

01-24-2013 09:29 PM #11 fjk87 (Veteran Member)

James any update on this? I'd gladly offer you some support / some VA to do the entry job to get a doc up running for us stackers

01-28-2013 02:10 PM #12 jamescoops (Member)

Hi fjk87 - are you referring to the spreadsheet? Should be coming later this week - apologies for the delay...

02-04-2013 12:23 AM #13 nefig (Member)

That spreadsheet would be awesome, and thanks for the info!

02-04-2013 03:29 PM #14 The Angry Russian (Moderator)

Great mind map. Thank you for including MobAff under CPA networks

02-04-2013 04:07 PM #15 andyscraven (Member)

Would love the spreadsheet and thanks!

04-02-2013 08:08 AM #16 jamescoops (Member)

Hi All

Sorry for delay - you can grab a spreadsheet of the c100 traffic sources in our database here http://www.mobyaffiliates.com/guides...s-spreadsheet/

We have a load of new sources to add in so keep checking for the updates. We'll also be releasing the additional data we have on ad formats, tracking etc as another spreadsheet.

Another one coming for the CPNs (cross promotion networks) also

Home > Paid Traffic Sources > Mobile