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TapIt traffic issues (17)

11-05-2012 02:42 AM #1 wyrickj (Member)
TapIt traffic issues

Hey,

Does anyone have issues where when you first launch a campaign traffic volume is decent then when you run out of funds and add more funds the traffic does not pick up again? It almost seems new campaigns do good for a day then die out.

11-05-2012 05:37 AM #2 joejoechen (Member)

Just pause the ads, up bids, and resume back half an hour - traffic came back. of course, dont forget to drop your bids again

11-05-2012 05:49 AM #3 wyrickj (Member)

So I assume it's a big bug in there delivery that they never fixed?

11-05-2012 11:21 AM #4 joejoechen (Member)

actually, i take back my above statement coz it doesnt always work... suckss big time.

11-05-2012 12:51 PM #5 melvin (Member)

i am also experiencing bad service from them. moving to another ad network

11-06-2012 04:11 AM #6 12as26 (Member)

the bigger your account balance in tapit, the more traffic you receive

11-06-2012 06:59 AM #7 joejoechen (Member)

the bigger your account balance in tapit, the more traffic you receive

Are you positive with this??

11-06-2012 01:39 PM #8 The Angry Russian (Moderator)

A lot of networks are like this (big account balance) including Airpush.

I've written about this topic hundreds of times. You have to consider what is the ad networks algorithm in determining ad priority and impressions to serve. High CTR on creative is obviously important but so is account balance, campaign budget, bid price, account history and more.

Download our free guide and look at Day 7 scaling campaigns to get more ideas.

11-06-2012 04:36 PM #9 peteperclick (Member)

I can attest to this. In at least 3 other networks I have seen my traffic pickup significantly by dumping in large funds.

11-07-2012 12:44 PM #10 melvin (Member)

i may agree to this but it is still not fair to others who have little funds. You deserve traffic if your fund your campaigns properly just like everybody and should not be judged by your budgets. Anyways good point brought up. Shall start dumping more cash then

11-12-2012 06:18 AM #11 joejoechen (Member)

melvin, welcome to mobile. that's the way it is so just accept the fact and accumulate more cash from other places

11-12-2012 09:29 AM #12 fjk87 (Veteran Member)

Originally Posted by melvin

Networks are there to make money. Obviously they make more money by bigger budgets. That's nothing to do with being unfair rather more than 100% understandable business tactics in my opinion. Just like in the real world, you spend big, you get special treatment. Unfair to smaller guys but unfortunately it's just the money that makes you being important to them.

11-12-2012 06:12 PM #13 cyrusl (Member)

Originally Posted by fjk87

I understand what you're saying, but as a counterpoint, the Google AdWords algorithms give the exact same treatment to small spenders as big spenders. You can spend millions per month on AdWords and Google will put you on Net 60, assign you an account manager, ect, but it will have no effect on the actual impressions being served.

I think Melvin's complaint is over the algorithms. It's logical to expect the algorithms to be neutral to spending while the business entity might provide different levels of service to different accounts.

11-12-2012 06:38 PM #14 fjk87 (Veteran Member)

Originally Posted by cyrusl

The thing is, that for example with Airpush, the max budget is a 'rough' number only. You can select a max budget of $100 but spend easily $120 if your CTR is strong enough. As this overdelivery causes some issues by people asking for refunds, the big budget users usually tend to be even happier if they spent more as they got more volume (assuming their campaign was profitable). Moreover, it's easier for them to 'control' hitting the daily budget for 4/5 digits budgets than 3 digits obviously.

That's the impression I had from talking to some guys regarding airpush, if my assumption is somehow wrong, please correct me - I'm always eager to learn

11-12-2012 07:32 PM #15 cyrusl (Member)

Originally Posted by fjk87

if my assumption is somehow wrong, please correct me

I have no experience with Airpush, so I can't say. I guess my reply was directed more to joejoechen than you. I just wanted to provide a balancing viewpoint to the assumption that "advertisers who spend more money deserve preference in the bidding algorithm," but what you're saying makes sense.

11-12-2012 07:39 PM #16 403flux (Member)

Well if you look at it from their perspective, would you rather deal with 1000 advertisers spending $100/day or 1 advertiser spending $10,000/day?

It would be nice if their service was fair and even throughout but they only have so many hours in a day and they have to use their time where it would impact their bottom line the most. It sucks, but its the reality for most ad platforms.

11-12-2012 08:30 PM #17 cyrusl (Member)

Originally Posted by 403flux

Well if you look at it from their perspective, would you rather deal with 1000 advertisers spending $100/day or 1 advertiser spending $10,000/day?

AdWords doesn't care and AdWords is biggest ad network there is--that's my whole point.

Things like dedicated account managers and payment terms tend to adjust based on the size of the advertiser, but the software shouldn't care. When the software makes the wrong choice on which ad to serve, it's a bug.

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