Maybe someone can shed me a light whether, should I specify "&state={state:}" for the URL Append column or just " &state="


it doesn't actually matter (same result). you're either typing {state:} in cpvlab or in the campaign setup. if you type in cpvlab it auto appends that to the tracking link.
As a side note, you're missing the "=" sign in the "gender" token (column b)
Not sure about the "states" token... sorry
This should help ya out -> http://z6evolved.com/pof-tokens-land...ges-lol-money/