Facebook Traffic Suddenly Stopped (11)
MY bid is high, my ctr is nice and i was getting good traffic. But suddenly traffic has stopped. No problems shown in my ads, my new ads got approved so nothing fishy there. I am playing very safe with facebook so no cloaking and stuff.
Also my credit card has been charged twice so no problems there too.
Ads stopped when i had consumed about 75% of my daily budget.
Considering everything is fine.....is this something that happens or my case is unique one.
Thanks all
Facebook spreads your spend over the day, which may be the issue. Try increasing your budget to see if the spend increases.
Originally Posted by lots of ads
They will find a way to spend your budget. trust me on that.
How far off the end of the day were you when the spending stopped (based on account timezone), and is this happening often or just once?
If for instance an advert started getting clicks and had a good CTR, it might get too many clicks and spend too much $$ before FB can throttle down delivery. If this happens, FB will drop the traffic on your campaign to even out your budget delivery. Happens often when you have a low budget on a campaign, as it's easier for a single ad to explode and spend a big % of that budget.
If it's happening account wide every day then that's a bit more weird - but could be due to a difference in timezones between your account and where your ads are being shown. I.e. Facebook maintains an even delivery but the impressions/clicks from your targeted countries drop off when they all go to bed.
yes that's right. it happened again today. its a day here (i have used 30% only till now) and night in country where my target is..........and my ad delivery is again stopped.
On more problem i am facing is that in an old my my cpc is like $0.10 while a new project launched has one like $0.8. The problem is that i am not seeing traffic in my new campaign too. Does the cpc of one campaign in the account affects the traffic delivery in another account?
thanks for all your answers, appreciate the help
1) Are you sure the traffic isn't dying just because most of your target audience is asleep? If it's past 11 PM the traffic will generally die considerably. At which point other peoples ads which are higher performing may have a greater chance of serving over yours.
2) By CPC do you mean the suggested bid prices? They are different across accounts and are irrelevant. If you mean actual CPC, this should be generally similar across accounts provided the advert has had a decent number of clicks. I've found my less used account gets higher initial CPCs but the lower CPC the ads converge on seem to be the same.
3) What do you mean, does one account effect another? Definitely NO.
Are you comparing lack of traffic in one campaign with a bid of $0.10, to a different campaign in another account with a bid of $0.80? That's as apples vs oranges as you can get...
Thanks Zenos
regarding the point 2 on suggested bid prices...........what is the thumb rule one can follow.......
if i get bid of $1 to $2 , at $1 i get almost no traffic and at $2 i do get traffic and the ctr then comes to picture.
I know in some pist you mentioned that putting the bid is more of a gut feel than going by what facebook suggests. Well gut is what one needs to develop but do you have any thumb rule you follow or you see and you decide. Also what affect you see with the intermediate bid and the high bid.
Related to point 3) One of my high bid campaign is not getting traffic. Thats why i thought the effect of other campaigns on it. Its still lying there with only 1 click and i am clueless.
Thanks for answering...this is very insightful.
The way I deal with bids for a demo I haven't touched before is like this:
Go to CPM bid -> see what the maximum suggested CPM bid is.
Switch back to CPC -> bid just under that max CPM bid.
From what I have seen, the CPM suggested bids are a MUCH better reflection of what you'll need to bid to get decent traffic. They are often close to the CPC ceiling you'll see when an advert is a crappy performer and doesn't decrease in click cost with performance. Make sure you switch back to CPC bidding, many times I've switched to CPM to check the suggested and then have forgotten to switch back to CPC -> created a CPM campaign when I didn't want to. Later on you can use experience to select your bids.
As for your other campaign not getting traffic, no idea. It will be something obvious but we can't really solve it for you. Could be bids, targeting, demo size, etc. Is it targeting a decent sized demo? Is the campaign competing with another campaign in your account which is dominating the volume?
no, it is not competing both are on different countries.
the bidding method looks good. Thanks...........i would try it now (Update- just foind out that cpm bid are below the lowest ceiling of CPC bid.......seems the logic doesnt work in my account)
One more question- when do you decide the campaign is not worth going after...............like no conversion after 2x payout ?
I don't mean competing against each other in that way... Shit you're competing against thousands of people already in that respect. I mean competing to use your daily account budget on Facebook. If your account has a $50/day limit and one campaign is easily spending 90% of that then it will be hard for the other campaign to gain traction.
When to kill a campaign is up to you, there is no rule that's 'one size fits all'. Think about how much you're willing to lose testing. Look at how well an offer is converting and base decisions on that. On FB CPCs change quickly so you can spend a lot in the beginning just because clicks are costing 2x as much as they will a day from now.
I tried the tectic of bidding but traffic stopped completely. i waited for an hour, switched back and traffic started.
the cpc range is Rs. 3 to Rs.8 and i havent switched the bid yet from Rs.18.
The cpc i am getting is between 4 to 5.5 and mt ctr is close to 0.9%
The CPM bid shows Rs.1 to Rs. 4.
I bid at Rs. 4 and then Rs. 4.5 to Rs.5 for almost 30 mins in peak hours. But traffic completely halted. Traffic didnt started even at Rs.9
Only when i switched to Rs.18 it started.
So my assumption is that to get traffic from competitors you need to bid high so that you get considered first and then the rate gets decided by ctr.
If this is case i am finding difficult to lower my bid and my campaign is at about 30% loss.
I am wondering how to turn a campaign profitable if bidding cannot be altered.
thnaks for help
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