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First Follow Along - iPhone 5 Test & Keep - Email Submit - LeadImpact (10)

11-01-2012 04:14 AM #1 jordanvh (Member)
First Follow Along - iPhone 5 Test & Keep - Email Submit - LeadImpact

Hey guys,

This is my first follow along so please bear with me if I haven't put enough information into this post...

I thought i'd try promoting an iPhone 5 Test & Keep Email Submit as the iPhone 5 has just come out and people are trying to get their hands on one.

Traffic Source - LeadImpact
Offer - iPhone 5 Test & Keep
Type - Email Submit
Tracking - Prosper202
Hosting - Beyond Hosting
Targeting - Currently 40 URLS
Network - Peerfly

I have just manually searched through about 40 different Apple blogs and chosen the URL's relating to the iPhone 5. I can also use AffExpert tools to find all the URL's within those domains to expand and scale.

My goal is to get this to profit 50-100 per day.

Landing Pages
So far I have 4 landing pages setup
1. Direct to Offer
2. Direct to Offer with Pre Popup
3. Professional Landing Page using Apple Images/Coloring etc.
4. Ugly Landing Page with red Headline text, red border etc.

I have the index.php rotating through the landing pages, so I just had the first lander (direct to offer) in their until It was approved by LI, and now that they've approved it I did the bait n switch and added the other 3 lander pages in.

I am currently collecting data on the 4 landing pages. From the winning lander, I will create 4 variations and test again to see if I can improve the CTR.

When i've found the winning lander, I will then scale the campaign.

Question: When/How should I add more keywords/URL's into this campaign?

Please let me know if I'm on the right track with this so far... I am fairly new to CPA/PPV and any advise you give I will soak up and implement into this campaign ASAP.

Thanks for your help in advance!

11-01-2012 05:06 AM #2 usernameistaken (Member)

Good luck - might want to split test your offer with another network as well.

11-01-2012 03:53 PM #3 jordanvh (Member)

Hey guys...

Traffic was coming in far too slowly, so I took the 40 domains and used the Domain Expander at AffExpert Tools to expand them out. Have a lot more keywords now and hopefully they will be approved in the next 5 hours or so. Will update this thread when I have some more data.

@usernameistaken, thanks for the advice, I will find a similar offer from another network and rotate offers using Prosper202.

11-01-2012 05:44 PM #4 getgreen (Member)

Interested to see what happens. Good luck.

11-02-2012 05:22 AM #5 jordanvh (Member)
Day 1 data

Here's the data i've collected after day one...



For some reason it's not collecting data on the lander page that goes direct to the offer.

I've had one conversion, I realized after this conversion that my postback UL wasn't set properly. I've since fixed that...

The expanded domain keywords were approved by LI and are running, however they aren't sending too much more traffic.

Should I continue to collect data for another day? Or should I choose my best performing lander (red text) and make 3 variations of it and then continue campaign?

Since i've only had one conversion, should I choose new keywords with maybe a different angle? I'm currently targeting iphone/Apple blogs...

Any advice you have is appreciated!

11-05-2012 05:59 AM #6 jordanvh (Member)

I have paused my campaign until I have a few suggestions from you guys. Please let me know what your thoughts are and where I should go from here. Thanks!

11-05-2012 04:59 PM #7 joejoechen (Member)

Looking at your stats you have 150 clicks, i'm assuming your CPC is 0.015 which means you only spent 2.25, and you got a lead - 1.4.

Well dude that definitely looks promising man, and your lander CTR is fairly high... keep it running dude and let us know when you get more data!

11-06-2012 05:08 AM #8 jordanvh (Member)

Day 2

I ran the campaign for another day and now have the following data...



Here's my LeadImpact report...



No more conversions yet...

So spend so far is 9.22
Earnings so far 1.40

Some of my keywords are getting between 30-65% CTR which is good.

Should I pause the non performing keywords and keep running the offer with the high CTR keywords and see how that goes?

Thanks!

11-06-2012 06:56 AM #9 joejoechen (Member)

So spend so far is 9.22
Earnings so far 1.40
Ok now it sounds bad... I dont really use PPV so i can't teach you more techniques but looking at the stats like that, i would:

1) Rotate 3 more similar offers (since some convert like crap)
2) Scrap that campaign

11-06-2012 07:11 AM #10 river (Member)

Yep what JoeJoe said,

-Split test similar offers as some convert, some don't.
-Split test more creatives! e.g. use different colours and wording.

As an example: I've had a creative with a red border, black border, blue border and 2 didn't convert, 1 converted like a bawss. Always split test & track, the smallest things can make a huge difference!

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