Question on Facebook Campaign (13)
Need help with some doubts
I have campaigns running in facebook on a niche segment. Some questions i have
1) Even though my bid is high the campaign has stopped getting impressions and clicks. though the reach is complete and frequency has hit too high is there anyway to revive it.
2) from threads i have read that
a) in a campaign create copies of same ad
b) create multiple campaigns with same adcopy 3 to 4 times.
question is when we say that we need to keep uploading creatives everyday, does it mean that creating a new campaign with creatives? if that is case how do we bring down the click through cost because each campaign start with initial high cost.
3) Most of clicks comings from apps.facebook.com and not converting. how do i avoid that.
so my basic doubt is if i have to revive campaign, do i need to keep adding creative in existing campaigns (existing campaigns has 4 same creatives though) or i have to launch new campaigns. If i launch new campaigns, do i have to bring CTR down again from start for each new campaign.
Thanks in advance
Hope the moderators witll help to answer this or some of our senior members would take a time out to provide some insight.
What kind of bids are you using? What is the country/demo?
If you've fully saturated the demo, high frequency on all ads and low performance then FB might just stop delivering them. Especially if you're in a competitive area, your stale ads might be so low on the pecking order they just get nothing. If most of the traffic is coming from app pages then this would fit. What CTRs do the ads have anyway? If really low this could be expected.
If you create new ads, either in that campaign or in a new one, they will get delivered and so will 'revive'. But, I imagine their performance will be crap and they will die quick. It doesn't matter whether they are made in the same campaign or a new one, FB won't care. There is no way around getting your CPC down when relaunching, the ads have to perform and cause it themselves. Trying new images would be the obvious thing to do - or expand the niche - find related interests and see if your older, stale but proven performers work on them.
very helpful zenos.
Mine is new account and my bid is bit higher than lower suggested bid. The country is Australia on female 30 to 40. I launched about 6 campaigns with same ad in each individual campaign. All campaigns die out soon even though demo was 100K.
I have not fully saturated demo, infact the campaign had just started. with 3000 impressions, frequency of 3, and ctr of 0.04% FB stopped delivering i guess.
But i get what you said and seems i need to work hard on this.
hey amit, your campaign died out because your CTR is too low and your bid isn't large enough to win any traffic at such low CTR.
Australian traffic isn't cheap on FB. Keep creating new ads and try to keep your CTR above 0.15% for females.
It takes a long time for a 100k demo to get saturated. Even if the stats show that reach is 100%, it doesn't matter. If you have a good campaign and your EPC starts going down, just create new ads with different image/copy and you will be back on track.
thanks wannabe.
I think my problem was that the campaign demo was broad and i didn't targeted any interest area. Somehow i felt like i was fighting a lost battle.
I am not sure if i am right but i need to find an angle based on interest and keep the targeting tight-----only issue here is that interest areas does not easily makes up for sizeable demo. (last time i targeted an interest and it made for 6000 people only)
So stuck as of now. Do you think i am on right path? As of now in 2 campaigns...... i am lost big time.
By the way- in your other post i found that you bidding in dollars. I kept my account in Indian rupee because credit card charge 3.5% as foreign transaction tax and then some weird conversion rates. Just something you want to check on your end too........saved money= earned money
Yes I have noticed that too. I kept my account in $ because my credit card's rewards program gives 3x points for foreign transactions. In effect, I am getting a 4% cashback because I am redeeming those points for Big Bazaar vouchers for monthly grocery purchases 
So the difference is negligible. And since on all the other platforms I am bidding in dollars, it is just easier for me to keep my FB account in dollars as well, just for accounting purposes.
You can target niches and angles, but if you want to build long term campaigns, it is better to go broad. It's a lot of work initially, but once you find that perfect combination of ad+LP+offer, you can set it on autopilot and make some good money while you work on other campaigns.
Originally Posted by amit
With regards to interests, you need to figure out how to expand that demo size. If you want to run an angle at women who like going to the gym for instance, you wouldn't just target everything with gym in it. You'd hit fitness-related keywords, running, squash, crossfit, yoga, nike, asics, etc. Find keywords that are related to the people you want to target, scope out the demographic. There are keyword tools out there to help you find related interests too. E.g. optimal. Can also go to fanpages close to your niche and see what other pages those pages like, what the users are posting about, etc.
Thanks Zenos. Your insight have always been helpful
I was targeting Australian women age 30 to 40
My bid was about $1.5 out of lower of $1.2 suggested. Even in one ad i got 3 clicks but ctr was about 0.03%
the bid was not decreasing and i had this feeling that my ideas are not resonating. Thats why i talked of angle.
I am down as of bit but gonna come up something soon.
Thanks for shedding some light in interests. Blank as of now......but your advice would definitely help.
$1.50 bid? Shiit you got the short end of the stick this time round, weird that you got ads dying at that bid. Must have been low performance + other better ads = yours got ousted quickly.
There is a campaign where i am breaking even. I am thinking of adding a landing page to it.
So should i add landing page to existing campaign through CPV lab or should i launch new campaign.
my guess is that i need to launch new campaign because else facebook would detect a change (offer page replace by my website page) and they might ban me.
can you please let me know if i am right?
thx.
I have started to try the landing pages in facebook. The only problem i am facing is that if a LP does not perform and i have to do some changes, can i do it at same LP (keeping the url same) or i have to launch a new ad and then include and the same LP url with new graphics with it. I am using CPV lab so its easy for me to change graphics keeping the url same.
thanks all
I think you can change the LP while the url is the same, I do it and so far no probs. So long no drastic changes like half naked men or something lol...
Also what offer are you promoting, makes a difference.
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