Just launched UK dating campaign, but my EPC is 0.18, direct linking, 500+ clicks, Be2.
Can anybody recommend better converting UK dating offer?
This is my first serious FB campaign after some mini campaign fails,
so any tips are highly appreciated 
when it comes to facebook you are struck. There are hardly any offers that they allow to get through. I am talking keeping in mind the guidelines and not cloaking and other stuff.
My advice:
.18 epc is not bad. You can make money with that epc but you will need a higher ctr. If you can get a .2 ctr and find a tactic to get your cpc lower then you can be running at 100% ROI
What is your current ctr and cpc?
also, is the offer a DOI or SOI?
^^ Be2 is SOI but they have a questionnaire as well.
it has been tough for me to get CPC below $0.20 for 35+ UK traffic. Be2 UK used to easily have an EPC of over $0.30 direct linking but don't know why, performance has severely dropped across all countries.
You can try MatureDatingUK
Are dating review sites allowed on FB?
You are going to need a higher ctr my brotha