Home >
Paid Traffic Sources >
Display / Media Buying
First Media Buy Precautions (10)
10-26-2012 07:25 PM
#1
tickingaway (Member)
First Media Buy Precautions
What are some precautions do you guys suggest on doing my first media buy?
The company I am working with has a 10k minimum.
10-26-2012 07:26 PM
#2
zeroonedigital (Member)
Make sure you have outclause.
10-26-2012 07:33 PM
#3
tickingaway (Member)
Originally Posted by
liamtheterrier
Make sure you have outclause.
What would the out clause consist of?
10-26-2012 07:42 PM
#4
blackberry (Member)
atleast a 24 hour outclause, stating if for any reason, you can cancel the buy and get a full refund 
10-26-2012 07:47 PM
#5
zeroonedigital (Member)
Originally Posted by
tickingaway
What would the out clause consist of?
Basically a 24 hours out clause can be used for them to refund you the remaining amount of money if they are not able to meet your goals or are sending crappy traffic.
10-26-2012 07:50 PM
#6
tickingaway (Member)
Originally Posted by
liamtheterrier
Basically a 24 hours out clause can be used for them to refund you the remaining amount of money if they are not able to meet your goals or are sending crappy traffic.
Understood.
Isn't there anything else along the lines of a "even-clause"? Which generally stats the media company has to deliver an consistent amount of traffic throughout the days it is running?
10-26-2012 09:03 PM
#7
mattaw ()
Originally Posted by
tickingaway
Understood.
Isn't there anything else along the lines of a "even-clause"? Which generally stats the media company has to deliver an consistent amount of traffic throughout the days it is running?
All that stuff is covered in a insertion order (IO). You set all your parameters such as out clause, day parting, delivery options, demographic targeting and such in there.
10-26-2012 09:25 PM
#8
jimcrim (Member)
Just make sure you go through the IO carefully and ask questions on anything not fully understood.
10-27-2012 02:29 AM
#9
blackberry (Member)
be sure to set all the terms, if you dont mention something, they will most likely get away with something they aren't supposed to, and they will just say you never mentioned it. (any specific detail)
10-27-2012 07:05 PM
#10
clickthroo (Member)
I am not sure how experienced you are tickingaway, but if you are relatively new to media buys, you could maybe get a feel for what works on a sell-serve ad platform (e.g Sitescout) with low commitment levels?
Home >
Paid Traffic Sources >
Display / Media Buying