Home > Facebook & Instagram > Follow-along Campaigns

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International Dating- Facebook (60)

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I've been a member of this forum for 10 months already and have yet to see a profitable day. I tried PoF but couldn't get it to work, now I'm trying Facebook. I'm going to update this thread regularly.

I'm running a German dating offer. I'm targeting woman in Germany who speak German and are interested in cycling. I paid somebody from Fiverr.com to translate my landing page and ads to German. My campaign is broken down into 5 different age groups: 25-29, 30-34, 35-39, 40-50, and 51+

I should note that I am cloaking this offer. The cloaker I'm using is VERY legit so I'm not concerned with getting banned because of it (my friend is letting me use his cloaker). I'm sending people to a fan page. When reviewers get to my fan page they are brought to a poll, and when users click on my ad they are redirected to my landing page. I don't really need to be cloaking this angle, but I'm doing it because I want to put things on my landing page that are against TOS.

Last week I put up a campaign for the same offer, except I was targeting males in Germany who are fans of certain death metal bands. CTR's on my ads were pretty great (> 0.2%), and my CPC's were as low as 4 cents, but CTR's from my landing page to the offer were garbage, and my conversion rates were even worse. I was at around -50% ROI overall.

I stopped working on the death metal angle because the demographics were too small and there isn't much scaling potential. Also, I don't want to send too much male traffic to the advertiser and get kicked off the offer.

My ads for the cycling were just approved on Facebook. They're not off to a great start so far, but it is 12:00 AM on a Thursday night, so we'll see what type of traffic the weekend brings.

My tracking is a bit off for this, but that could be due to the nature of how the campaign is set up. I'll track my clicks from Facebook and my conversions from my network.

Question for anybody with CPVLab experience. I posted this in the newbie section but nobody has replied. I'll post it again here. I'm having trouble uploading reports. I understand that you have to rename certain columns in your spreadsheet: Targets|Categories, Views, Amounts, ROI, and ad a column called CampaignName of CampaignID if you want to upload bulk reports. I followed everything they said to do but it's still not working. Is there something I'm missing?

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The performance of ads for the cycling angle was abysmal. Average CTR was something like 0.03%.
I cut those ads very quickly.

Here's the ad copy I used:

headline
(English): "Love Cycling?"
(German): „Begeisterter Radfahrer?“

body
(English): Click here to find a new cycling partner!
(german): Klicke hier, um einen neuen Radfahr-Partner zu finden!

I'm split testing this one headline/body with 4 images.
When I think about it, my angle is pretty broad and a bit random. I'm going to try targeting specific people from
now one. Unlike PoF, Facebook doesn't disapprove ads of celebrities. I need to start taking advantage of this more often.


Yesterday I unpaused my death metal dating ads. So far today they're break even for the day. The other
night I stayed up until 5:30 AM reading up on CSS. I fixed up my landing page, (used some ideas that I got from
this forum), but CTR's from my landing page to the offer are horrendous. I think the design looks nice, so I guess
it's the ad copy that needs to be fixed. CTR's on my ads are fine, usually >=0.15%, but my landing page performance
is what's killing my conversion rates. It's possible that maybe the offer I'm running just isn't good enough.

My main frustration with international dating offers is that I don't know for sure if my copy is good. When I wrote
it up in English it seemed fine, but I'm not sure how good the translation was. For all I know the translator I hired
from Fiverr might have bad grammatical skills.

edit: I'm definitely going to split test my current offer with another offer. I'm considering trying out an adult dating
offer like C-date.

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I think the best advice I've gotten was to find what is DEF working for other people, on a traffic source you know is converting and make it work for yourself. Switch traffic networks and offers is like starting the learning/testing process all over time and time again

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I'm switching offers to be2 Germany. Neu.de is converting poorly, but more importantly, it isn't scalable. It's only available in Germany (at least on my network). Payouts are lower for Be2 but based on what a lot of people say, it converts well. I'm only going to be targeting females who are interested in various public figures like celebrities, boybands, etc.

Here were my stats from saturday:
247,169 Impressions | 316 Clicks | 0.128% CTR | $26.77 Spent | $0.11 avg. CPM | clicks from LP to offer: 26 | conversions: 2
ROI: -53%

My demographic is too small and not very scalable so it makes more sense to just come up with a new (scalable) angle.

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Just want to say something about Neu.de: it's 1 of the dating sites of a company called Meetic (biggest competitor in Europe for be2). What's good about their offers is that they often have TV commercials which helps online conversions. Also, they're more than open to hand out big bonusses (think of 5k euro bonus when hitting 50 sales in 1 month). Other brands of Meetic are Lexa (NL), Match (NL) & Meetic (same name as company) ES / IT / PT / FR / BE). Zanox (affiliate network) has all of them as far as I know.

A few tips for dating on FB...

Don't make it too complicated and try to go as broad as possible. Use K.I.S.S. (Keep It Simple Stupid) in your ads. Your current ads (Love Cycling?) doesn't imply on getting a date right away. They probably have to find this out on your LP.

Instead, use headlines like this:
- WANTED: Men over 30
- Still Single? (adding "Still" makes a big difference, it's psychology)

If you want to do volume with dating on FB you shouldn't go with niches, but try to go as broad as possible (e.g. target single males 30+, looking for females).

Keep us up to date so we can help more, you'll get there!

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i'll definitely split test be2 and neu then. Neu is SOI and $6.20 payment so it's pretty simple. Broad targeting sounds nice, but don't you need a large budget and to be working direct with the advertiser to really see any real profit? Unfortunately I'm on a pretty tight budget.

I'm actually really confused right now. Half the time I hear to go broad and the other half I hear to go targeted since the main advantage of facebook is that you can target specific groups of people and still get good traffic.

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this point don't go broad. you need a big bank roll to go after broad traffic. takes a lot of testing and yes they can be much bigger campaigns but take baby steps, keep it niche for now.

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One question- be2.de is red on mywot.com
still your ads got approved.
Just wondering if some reds are ok or ads get approved but you stand a chance of dissapproval in future.

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be2.de is yellow, should be ok.
http://www.mywot.com/en/scorecard/be2.de

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ok.....since 3 of 4 circles was red i thought that its a complete No No. Didnt knew that it has to reach the last tab to get blacklisted. Thanks kaltera

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$6.20? You need to talk with your network. I used to get 8 euro / lead (= $10.40) and this was less than 6 months ago. Make sure the network you're getting the offer from atm isn't brokering it from another network, because that takes away a big chunk of your profit.

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Which network? Im having hard time monetizing Be2 in UK.

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Not necessarily, advertisers do change their payouts all of the time. Plus, I've seen some brokered networks push payouts actually past what they make but then shave the hell out of the offer to make their profit. For example, a brokered offer could pay out $8 when they only get $7 but shave 2 out of every 10 leads and bam you make profit. It's shady as hell, but it happens all the time with brokered offers/networks.

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Neu.de is $6.20. I'm running it through Adsimilis. Be2 [DE] is only $4.12 (other countries like Norway are $12 if you run the Facebook only version).
If the offer is red on mywot.com I can just cloak it

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Power has been out because of the hurricane in the northeast. I haven't been able to do much except offline work on my landing pages. No internet makes testing difficult

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Hmm what other dating advertisers do you recommend other than be2, I want to target europe. Had success promoting Parship with Daisycon as network in NL for about a week, now CV are low :/

Btw having difficulty making an ad for france, FB gives me the message: Invalid "Interested In"Targeting declined due to policy.

Whats going on lol.

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for France, you have to select "Interested In - All" ... you cannot select men interested in women or women interested in men.

and yes, Be2 has higher payout for FB traffic.

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Ah thanks, is it still worth targeting France then? Thought it was against FB guidelines to do "all" for dating, guess its an exception then... :/

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France is an exception as French laws require FB to remove this option, right to privacy of sexual orientation etc. You'll be fine with ticking single and interested in all. Who knows, you may convert males who selected interested in males in their profile.

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last night I submitted 12 new ads to Facebook. 4 images, 3 headlines, 1 body. 3 separate campaign groups, 4 different images in each campaign, 1 headline per group. 2 of the campaigns were not approved. I submitted the following headlines to the rejected campaigns: "Still single?" and "Alone this weekend?" I guess facebook consideres these insulting or annoying to users.

1 of the campaign groups was approved. It's been running for about 2 hours. So far it has an overall CTR of 0.191%, ROI is 100%. But it's too early to say if it'll keep up like this. One of the ads has a 0.2% CTR, and it's taking up the majority of the impressions. Tomorrow I'll adjust my bids to try to get more impressions on the other ads.
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Just now I submitted 4 ads with the headline "Want friday plans?" and it was rejected. It sucks that Facebook keeps rejecting my ads. It seems like once they start rejecting some of your ads they start rejecting a lot of your ads. The guidelines are pretty vague with what's allowed and what isn't. What types of ad copy am I allowed to use for dating sites without getting denied?

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I finally finished reading "Breakthrough Advertising" by Eugene Shwartz. Excellent book about copywriting. Now I'm halfway through "Ogilvy on Advertising". These books have been giving me a lot of inspiration.

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Yo, are you using the same images - ones that got denied before? If you do you will snowball your accounts approval:disapproval ratio downhill which ultimately leads to ban city. If you start seeing more disapprovals than normal, ease off, run some safe campaigns even if you spend $1/day or nothing at all. Pad your account out with fluff.

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@zeno- no these were fresh images that I found online.

-I used the same 4 images for all campaigns. All 4 images were approved when I used them with the following headline: “Feeling lonely?” (I had this translated to German).
All of my other headlines were disapproved when used with the same 4 images.

-These were the headlines that were disapproved (all of which were translated to German):

“Still Single?” - “Noch immer Single?”
“Alone this weekend?” - “Am Wochenende alleine?”
"Want Friday Plans?" - “Lust auf Freitagspläne?”
“Can I take you out?” - “Willst du ausgehen?”

I guess Facebook doesn't allow you to call people out on specific things.

*Something strange happened with disapprovals. One of my campaigns was already approved & running. After this Facebook started rapidly disapproving my campaigns. Odd thing was they were getting disapproved after they were already disapproved. I deleted the rejected campaigns to make the notifications stop, but Facebook CONTINUED to notify me saying that my ads were getting rejected. Now it says that I've had 25 disapproved ads today, even though I only submitted 16 ads that actually were disapproved. Some Class-A bullshit right there


-Final Stats for 11-2-2012:

total spend: $11.75 (originally I planned on spending $36/day)
1 of my ads whored all the impressions and the other 3 all had <700 impr.
The ad that actually had impressions:
23,347 impressions; 37 clicks; 0.158% CTR; 0.31 CPC; 0.49 CPM; $11.36 total spend; 2 conversions;
Total ROI: 6%.

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I would say it's the image and that the first headline batch just got through by chance. Nothing wrong with "Want Friday Plans". With your random disapprovals, are you sure there wasn't retro's in there?

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Then maybe the issue is that be2.de is blacklisted? Dont see whats so wrong with your headlines, did you mention dating site in ad copy?

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be2.de is yellow in mywot

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I'm running Neu, not Be2.

Today marks an epic milestone for me. I'm so fucking pumped that I HAD to report this to the STM world...

I've been working at AM since January 2012. Other than my $0.65 profit from yesterday I've never had a profitable day.
Right now it's only 2:20 PM, and I'm only halfway through my daily FB budget. I've barely even spent $16, but I've made $87 revenue already.
from -ROI to 443% ROI in one day. Looks like there's hope for me with this stuff after all.

I'm going to submit some new "safe" headlines, hopefully they'll get approved. I'm also going to make a page for "hurricane sandy relief," and spend $4/day, just so Facebook thinks I'm a philanthropist and won't ban my account so quickly. I'll be updating this thread daily.

EDIT: one more thing to point out. Yesterday one of my ads got most of the impressions. I lowered that bid to 5 cents below the new suggested max, kept the other bids the same, and doubled my daily budget to $24. Now today there is a different ad that's getting 99% of the impressions. So far that ad has gotten 101 clicks, 0.176% CTR, and 14 conversions. CTR from my landing page to offer is 34.75%. I'll split test a new headline on my landing page as well.

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Good job man! Hopefully it will only grow and last for a long time!

I had my first profit two weeks ago, promoting parship in NL and BE. Highest day spending 50$ and 220$ profit. But that quickly ended Think the advertiser wasn't so happy with the leads either.

Anyways I have been switching it up to be2 for NL, got approved but then I checked on mywot and realized its in the red, checked a few more countries and they are too. :S

Would like to know if many people are really using be2 for FB advertising in EU?

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When lowering bids it's better to look at the actual CPCs you were getting, not the suggested bid. E.g. If I have an advert than gets quite a few clicks, average CPC is say $0.17, then I might cap CPC with a $0.20 bid. The way I see it, your ad has a performance history that the FB platform takes into account when giving you traffic day after day. If it looks at X advert that has a decent CTR, and you are bidding slightly higher than what FB has been giving you, then you will continue to be given clicks under that bid and are likely to get lower CPCs overall. If volume suffers then you can just raise the bid a few cents, it's depends on a lot of variables like competition.

This all works best if you keep volume to the ad and don't pause the campaign, no budget increases during the day. It's not uncommon (for me at least) for an advert to drop in CPC from say $0.25 -> $0.13 at a bid of $0.31, then at end of day cap at $0.15 bid, next day it starts off fresh getting $0.08 clicks which slowly drift up toward $0.12. Happens a lot for me. Flood it, cap it while it sleeps, watch the clicks flow in the morning, adjust as necessary. Also, other fresh ads that have higher bids can often steal the volume here so be careful not to let that happen - have the ads running in separate campaigns or raise the bid on the high click ad until it's not strangled.

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Great tip! This also looks like the answer to mscimitar question http://stmforum.com/forum/showthread...7810#post87810

Btw starrmikeh do you still only target female, niche and using cloacker?

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@philwilrgm - I'm targeting female, niche, and not using a cloaker. I tried out 2 campaigns by cloaking. I was barely breaking even with one of them, and the other one was -100% ROI. It made no sense to put my account at risk and barely break even. Everything I'm running now is compliant.

yesterday was good. All of my ad CTR's were between 0.15 - 0.2%. CTR from my landing page to offer was 32% (right now I'm split testing a different CTA button to try to increase that number). 20 conversions. CVR was 7.97%. Revenue: $124.73, Spend $44, ROI: 183%.

Just now I created 4 new campaigns. I took my best performing image and am testing it out with 4 new headlines. From now on I'm only using 1 ad per campaign, but will put 4 identical versions of the same ad in each campaign. After a few hours I'll pause the 3 that aren't performing as well as the top performer. Facebook has a ridiculous distribution of impressions of ads in the same campaign. After testing out these new headlines (assuming they get approved), I'll test out some new images with the top performing headline.

I want to start scaling this campaign up. My first plan of attack is to target similar/related interests. I want to scale this out to other countries too. I just asked my AM at Adsimilis if they have Neu in countries other than Germany. If the don't then I suppose I'll just apply for Zanox as Scito suggested.

I'm already in the green for today, but I'll report back with my stats tomorrow. 3 profitable days in a row. I guess German women want to get laid this month. I'm hoping that my profits didn't happen just because it was the weekend, but that's probably the case.

Question: Should I start day parting my ads? Also, if my ads don't do well during the week (as opposed to friday-sunday), will Facebook look down on my account if I decrease my budget?

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Good to hear, that also from poor conversion with Neu to good conversion! Cant underestimate offers too quckly. Btw I think your campaign should do well for the week, maybe not as good as the weekend but still no loss, and from my experience monday is the best day.

Neu is only German, you have Lexa for NL, and the rest is Meetic for IT / PT / ES / BE. I just had a look in my Zanox account.

On Zanox the cpl is lower but they have a bonus:

CPL 2-3€ but you also get paid per sale.
Each 10-verified leads, award a bonus of 10€.
Generate more than 100 leads to receive a bonus of € 1,000.

I am going to have a go myself with Neu.de on Adsimilis for male leads, if goes well I will test it out on Zanox. If you do the math Zanox vs Adsimilis on 100 leads, Zanox almost triples in $$$.

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overall stats from yesterday:

impressions: 162,845
Clicks: 224
CTR: 0.138%
Avg. CPC: 0.19
Ave. CPM: 0.26
Total Spend: $42.92
Conversions: 11
Profit: $69.13
ROI: 61%

Yesterday I submitted 20 new ads. Really 5 different ads, but 4 identical copies of each ad.. All 20 of them were disapproved. One of the ads is already approved in a different campaign, but Facebook decided to disapprove it when I created it again. The other ads were of an image that was already approved, but with different headlines. These were the headlines that were disapproved:

“WANTED: women over 25”
“Find a boyfriend!”
“Meet honest men”
“Meet men the easy way”

I don't understand why these headlines were disapproved. I don't even know what I'm allowed to test anymore. How is it possible that "Find a boyfriend" isn't compliant???
It looks like it's only a matter of time until my account gets banned. Should I start setting up an alternative account so I can be ready for when I get banned? This is a bit frustrating because I finally have a profitable campaign.

Today is looking good so far. I've spent $6 and made $20 in revenue. I want to test out new headlines so my ads don't burn out, but they'll just get denied from the FB approval team.

EDIT: I just made a campaign that links directly to the WWF (World Wildlife Fund) facebook fan page. My creative says:
"Help stop elephant trade"
"Join us on the frontline and help kill the trade that kills the elephant. Support WWF"

I'm willing to bet that this ad gets disapproved.

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One thing for “WANTED: women over 25” is not allowed, I had mentioned the age group in my ad copy and got all my ads retro'd, so had them aprroved for few days until BAM! And got a 24hour ban warning from FB. I sent tham a message on why I got the ban warning, they told me it was because of mentioning the age.

Other headlines I dunno :S

Haha I also just set up recently a WWF ad, but then targeting NL. However now I found an affiliate WWF offer on Daisycon network, so I might be sneaky and turn that charity ad into an affiliate one, hmm maybe not a good idea...

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I just found this. I didn't know that I had to target which sex the user is interested in. Until now I've been targeting women who are interested in neither men nor women. Selecting a gender the user is interested in decreases my demographic more than 50%. Bullshit. Complaining won't change Facebook's policy, so I'll just have to deal with it.

Targeting:
The "Relationship"" targeting parameter must be set to "Single" or "Not Specified."
The "Sex" targeting parameter must be set to either "Men" or "Women" and cannot be both.
The "Age" targeting parameter must be set to a minimum of 18 years.
The "Interested In" targeting parameter must be set to either "Men" or "Women" and cannot be both.

Language:
Ads and sponsored stories may not use vulgar, profane, or insulting language. Ad texts or images must clearly state and represent the product or company that is being advertised. Ads and sponsored stories may not indicate that users will meet or connect with fictitious or specific individuals. Ads and sponsored stories may not suggest that a user may be, will be, is, or has been searched for or interacted with in any way.

Acceptable:
"Looking for a Girlfriend?"
"Find a Date Today!"
"Looking for Love? We've got the answers"

Unacceptable:
"Chat with Boys on Facebook"
"(1) Message For You"
(These imply that there is a connection between the Facebook chat and message products and your service.)
"Single and Lonely?"
(This statement implies a negative sentiment for the user.)

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Woah! Thats a common thing to know :P but hey it happens. Ahwel you might actually get higher ctr now and lower cpc. Also make sure to include the dating site name in ad copy.

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Wait, why would you not target women only in the first place? If you had men in the targeting as well it would destroy your ad performance and would certainly cause immediate disapprovals.

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Damn, I meant to say INTERESTED in men. I have NOT been targeting men and women with this campaign. haha. (I need to start proofreading my forum posts a lot better). Until today I haven't been targeting women who specify that they're interested in men. Ever notice how lots of women put on their profiles "Married to my best friend!!! weee!!!!!" A lot of girls will also say that they're interested in women just to tease guys (maybe it's just a thing that American girls do).

Anyway.. I fixed up my targeting and now everything seems to be getting approved. Hopefully I won't run into any more disapproval issues. I'm currently split testing a few headlines. Seems like my original headline is performing the best. Tomorrow I'll test out a few more images. Today I finished reading "Ogilvy On Advertising". I'm thinking about photoshopping some eye patches onto these guys' faces and adding more children and puppies into my images.

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Haha let us know how it works out with photoshopping eye patches and puppies

Hmm so by changing interested in men only, it halfed? So either half of them are lesbians or like you said, a tease thing...

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Dunno about the teasing, probably not that big of a thing in the age groups you're looking at. It is more likely from people just not ticking it in their profile info - either because they missed it, don't care or perceive it as a bit intrusive to their privacy. Wait a minute, I don't have it ticked. LOL this explains why I don't seen many dating ads, and the ones that I do don't last long - must be people getting them through and then getting retro'd.

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Lol are you going to ticket it? Might aswel right, see what others are doing. I have mine set in a relation and still I get dating ads, and been seeing the same ones for over a month. Weird they are not retro'd yet. Pretty sure crappy roi too.

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If only I could tick male and female, interested in males and females, and get all the ads!

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Haha. Random thought - has anybody else been seeing a lot of Muslim dating ads for Muslima.com on Facebook? Nothing on my profile even suggets that I'm Muslim, but I've been seeing these ads for about a month. I wonder if the guy hitting me with these ads is making profit.

Anyway.. yesterday was profitable again. Not much profit, but money is money so I can't complain.
spend: $53.12
revenue: $60.95
ROI: 14.7%

I tested out 3 new headlines and used the same image for all of them. My original headline performed the best out of the 4.
Yesterday I submitted 8 new images, all using the same headline. I submitted 4 identical copies of each ad, each in its own campaign (so 8 campaigns total, 4 identical ads in each). I really hope these don't get disapproved. it'll look really bad on my account if they do. I don't want to get banned!

This campaign is still profitable for me, but the demographic is pretty small so it's only a matter of time until it burns out. I can keep coming up with new headlines/images, but ideally I want a bunch of campaigns that don't require much maintenance. I guess this means targeting a broad demographic. I need more capitol before I can do this safely, so I'll continue to stick with niche for now. Last night I came up with a new angle. It has a lot of potential for scale, so I stayed up until 4 AM writing copy for a landing page. I submitted it to my translator on Fiverr, so as soon as the translation is ready I'll create the campaign.

Just noticed that I'm at about 100% ROI for today already . Last night I added some scarcity onto my landing page. Here's a present for my fellow newbies (and anybody else who wants to use this in their LP's). Use it wisely, my friends:

Due to large volumes of new members joining in (geoip location script) we are currently only allowing for [17] new members to join.

EDIT: will Facebook ban me if I use fake scarcity lines like this on my landing page?

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I have something similar, and to add: (Please don't sign up if you're not actively looking to find a partner as we would like to reserve the spots for those most interested)

Mine is also being translated so will wait and see

Curious if its allowed too.

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Good stuff. I will split test that line with the one I'm currently using. Gotta get it translated to German first.

Today was kind of slow. Last night I submitted 34 new ads (really 8 new ads, but 4 identical versions of each). They weren't approved until a few hours ago so I'll just wait until midnight to unpause them.

Stats for today:
Total clicks: 124
Overall CTR: 0.103% (I paused the poor performers)
Avg CPC: $0.25
Total spend: $30
Revenue: $40
ROI = 33%.
overall CVR from landing page to sign up is only 3.17%.

Originally I had planned on spending more but my ads took too long to get approved. Tomorrow I'm going to increase my daily spend pretty significantly. I'm making a few dollars profit each day. It's not great, but my profits allow for me to pay for translations and still be slightly above break even. I'm certainly happier with my small profits than getting negative ROI.

Right now I'm trying to fix up my landing page. Obviously my CVR is complete horse shit. I wrote up some new bullet points for my LP, they are currently being translated over at onehourtranslation.com. I tried to eliminate some unnecessary words from my copy. It's really hard to tell exactly how good my copy is though, because I can't read German. It's also hard for me to keep my call to action above the fold a lot of the time because I tend to write long copy - I don't want to sacrifice my message just for the sake of brevity.

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Same here I also have a pretty long copy, have removed some stuff like "the 3 rules".

Finished my LP, targeting males in Germany but so far only 1 conversion out of like 120 clicks. Gonna change my Call to Action button, I thought my LP looked great
Your ROI gone up after new LP's?

Btw do you have the offer URL set to default or do you choose a specific one? Don't see anyone talking about this.

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@philwilrgm - The longer copy had a slightly higher CTR than the shorter copy, but it's insignificant. I probably just need more data.
Are you using a unique angle, a LP with no angle, or direct linking?
When I was targeting males I had what I thought was a REALLY unique angle, but I could barely even break even. I've had better luck targeting women with Neu.

"Btw do you have the offer URL set to default or do you choose a specific one? Don't see anyone talking about this."
-I use the default offer URL. I didn't even realize that i had options until you mentioned it. Most of the offer LP's look the same to me.

Today I spent $58 and made $67
Conversions = 10
ROI = ~17%.
CTR from landing page to offer = 22%
CVR from offer to conversion = 16%

I tested out 8 new images. They were approved late yesterday, but I started running them at exactly midnight.
Most of them did not perform well. 1 of the new images only had a CTR of 0.071% but it broke even so I'll keep it just for the sake of trying to avoid banner blindness. Another one of the new images also had a CTR of 0.071% but it converted and had 125% ROI so I'll also keep it. Go figure..

Whenever I test out a new image I set the daily budget to $6 (cpa for my offer is $6.77). Is this a good amount to spend when testing something new?

Just now I submitted 7 new images. It's kind of amazing to me how 1 of my images has gotten most of my revenue. The 80/20 rule in effect... Should I increase the daily budget on the ad that's getting all of my conversions? I assume that I'd get more impressions if I do increase the budget (and thus, more conversions), but my demographic is only 28,000 so I don't want to burn out this campaign so quickly.

In addition to submitting these 7 new images, I also put together a new landing page for a new angle I'm going to test. My creatives are translated and I have images ready to test. After I finish this post I'm going to submit some more ads.

I am going to submit 5 images and test them against the same headline. 5 ad groups, 4 identical copies of the ad in each. $6 for each group, so $30 will be my daily budget for this new angle I'll be testing out.

I'm hoping that I find some good images/headlines by this weekend.
These days I'm essentially breaking even (most of my profits just end up going towards translations), but when I first started out in AM my initial goal was to be able to break even consistently. My next goal is to make $100 profit consistently for 7 days. This won't be easy but I'll get there.

P.S. Thanks to everyone who has been reading my follow along. It really helps.

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I am targeting broad, perhaps a unique angle works better but it seems too short term, I imagine angles working better for huge demo's like the US. So for europe I am going broad. 24k demo will dry up so quick
My LP just focuses on mature dating towards males, so far negatove roi the whole time, also with Neu. Maybe females are better to target since males get bombarded with dating offers.

However I am also targeting other countries like FR, CH, BE. Now I am thinking maybe its best to master it in an english spoken country like AU,UK,CA and then switch it over to foreign.

Also have you tested different Call To Action buttons? I have switched from "sign up for free" to "Continue >>". Will see if there is a difference.

Btw do you have everything tracked like using prosper? I should be doing that cause now its getting a bit messy, since you mentioned one image is getting al the conversions.

Update: just checked my campaign for CA and its profiting. Gues my LP doesnt work for certain countries.

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I want to test broad demographics but I hear that you need a large budget to really make it work. Niche angles might indeed be short term thinking, but it's necessary for me until I get more money. I'm not overly concerned with demographic burnout actually. My landing pages are usually pretty generic except for a few things. Lets say I'm targeting women who like cars (which I'm not), I might make the images on my LP of guys driving nice cars. I also have 4 bullet points that I use on my LP's. The last 3 are usually all the same, but the first one I will customize to the angle. So it might be something like "our members have nice cars, so they will be able to provide for you. blah blah." I'll switch this stuff up depending on the angle I'm using.

When My budget is high enough I will probably be switching over to broad targeting. I'm having very mild success with niche, but it takes a ton of maintenance

For CTA buttons, read this blog post. Finch recommended it. It really changed the way I go about making my CTA's.
http://www.toppingtwo.com/2012/06/14...ink-your-ctas/

Try out different things for your CTA's.. different words, different fonts, different colors. Also try a regular button vs. underlined blue text. For my current campaign, the first thing I tested was a green button vs. underlined blue text. I found that underlined blue text performed better.

I'm tracking using CPVlab. It's pretty nice. Makes it simple to rotate different landing pages. I haven't been uploading my external statistics from Facebook though, so I'm sort of limiting myself. I'm mostly using CPVlab to see my CTR's from LP to offer and offer to conversion.

So last night I submitted a ridiculous amount of ads. More ads than my budget can handle. I might just run them all anyway and see what happens. I woke up to some nice revenues, so I think I'll be able to handle it.

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Yesterday i spend $71 and made $47. -34% ROI.
Every time I test new images for this campaign they always fail. It's only that 1 image that's getting 99% of the impressions. ALso for yesterday, all of my conversions except for 1 happened at 4 AM. 4AM and 12PM are when most of my conversions happen. That's 1PM and 9PM German time.

Right now I'm testing out a few new images for a new angle I'm testing. I broke down the age groups into 25-29 and 30-50. I wanted to break it down further by the demographic isn't big enough so there's no point. I've had 4 conversions today from this new angle. 3 of those conversions are from the 25-29 age group, and all are from the same image. The ad by itself has a 0.070% CTR but it currently has 260% ROI so I'll keep running it.

Today I'm barely above break even. I think it will be another losing day. Every time I test out new images and new LP designs it performs worse. I'll just keep searching for more images that are similar to the one I have that's actually performing well.

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Friday: Spent $96.14, made $94.19
Saturday: spent $52.47 and made $74
Sunday: spent $37.59 made $33.64.

So far in November I've spent $544.84 advertising on Facebook, made $646.38 profit from Neu, spent $37 on translations, $45 on hosting, and $99 on STM. If I'm able to break even by the end of the month I'll be happy. I'm getting there.

It seems like every time I test out a new image or headline it fails. There are only 1 or 2 images that have gotten most of my conversions. I say 1 or 2 because when I initially submitted them I accidentally used identical tracking URL's. I don't want to resubmit either of them because the body of the creative text is not compliant (I didn't include the name of the service I'm promoting). If I resubmit them they'll get rejected. I don't understand why nothing else is converting. I've been spending my time looking through fucking gay porn photos on tumblr, and these images rarely break 0.1% CTR. I guess I gotta keep trying.

I came up with 2 new angles and had my landers translated. I submitted my creatives on Friday night. 4 of my images were denied for stupid reasons (i may change up a pixel and resubmit them. There's no reason why they should have been denied), and I'm STILL waiting on Facebook to approve the rest of them. Right now I'm going to submit new creatives for a new angle I'm going to test.

I changed up my landing page design a little bit and made my copy shorter. We'll see if this makes a difference.

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Have you tried ElitePartner.de? Seems better payout and more targeted towards mature. I am breakeven with the males, but I havn't done mutch testing so could do better.

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wow, I did not know about this offer. Thanks for the heads up. I will definitely test this out on a 50+ demographic.

I'm still testing out a lot of things for neu.de. My profitable campaign died out. THese days I'm almost break even but slightly negative. Later today I'm going to start posting pictures of my creatives so hopefully I can get better feedback

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I've tried out several different angles and nothing has been working. I targeted women who are interested in yoga/spirituality/meditation, I also tried women who are interested in fitness. I had a couple of stray conversions from these, but they failed overall. Just now I tried broad targeting. I targeted age groups 25 - 29, and 30 - 39. I paused my ads because they're burning through my budget.. CTR's are bad and they aren't converting.

These were the creatives I was using for the broad targeting:





I'm using 2 more images of white guys but I'm not going to share them just yet.

I tested these 3 headlines for each of my 4 images.

headlines
"Meet Confident men?"
“Meet classy men”
“Stop meeting boring men?”

body
Meet men with self confidence and class. Click here to browse profiles on Neu


I was using a landing page to further embellish these points.

I'm going try targeting males. I've been seeing negative ROI for the past couple of days and want to change that.

EDIT: here are some more images that I tested when I was targeting women who like dogs. These all failed. only 2 of my images did well (the only 2 of my images that have EVER done well for me). I'm not going to post them on this thread. Maybe somebody can give me some insight as to why these failed?



(I can tell why this failed)



(I know why this failed)

I tested this because my winning image was of a guy with a puppy and a baby. I guess this failed because the guy isn't making eye contact. I thought the tattoos would work.

Note the fake dog on the left. Photoshop stamp tool FTW. This image failed





There you go... now you have a bunch of images that you should not bother testing out if you're targeting German women who like dogs.

Honestly I'm not sure if I'm cutting some of these images too soon or what. My budget is really small so I can't really afford to test out images that aren't performing well right off the bat.

-One more thing I want to bring up, and would like your opinion on this - I've been creating campaigns with 1 ad per campaign (4 identical copies of each ad, so technically still 1 ad). I like this because each ad gets an equal shot, but the problem is that it takes a LOT of maintenance and is confusing to manage when I have a lot of ads. Is there a different way I should be creating ad groups on Facebook?

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starrr, where did you get those images from?

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I get a lot of my images from tumblr. Just be aware that if you use tumblr to find images you're going to end up seeing lots of dicks and other things that can't be unseen..
Feel free to use these images, just keep in mind that most of them didn't perform well for me.

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Hows it working out for you with neu still? And did you try EliteP?

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All of my campaigns were negative ROI so I paused them on Thursday. This past weekend was fucking crazy and I ended up not working on anything at all.. just took some much needed time off instead. I'm back to work now though, and shifting my focus entirely to ElitePartner, 50+ traffic only. I'm currently writing up some copy that I'll have translated and used in my landing page. I will have the campaign up and running by wednesday (hopefully sooner, but I say Wednesday because it might take time for my translation to be completed and to get my Facebook ads approved).

About Neu... Maybe my sales funnel was just messed up, but that offer was converting like shit. CTR from my LP to Neu was always decent - anywhere from 20-40%, but conversion rates from Neu --> signup was usually only around 3-6%. Neu is an easy SOI conversion, but it seems like not many people sign up.

My guess for why there's a low conversion rate because maybe Neu gets TOO much publicity in Europe... people probably have a certain stigma when they realize that I'm sending them to Neu. In the US, there are constantly t.v. commercials for Match.com, so a lot of people think it's cheesy if they sign up. There is a pretty big stigma against joining paid dating sites (though it's gone down significantly over the past couple of years). My theory may be wrong though. Thoughts, anyone?

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I'm going to be testing out ElitePartner on 50+ traffic. I wrote up a landing page with a pretty long copy and had it translated. It's long but but I think it's pretty convincing. We'll see how it performs. I submitted 12 new ads to Facebook - 4 images, 3 different headlines, 1 body text. Waiting on approval now.

I also unpaused my ads that were profitable from 2 weeks ago. Yesterday I was barely above break even (but still profitable), and today they aren't doing well. I will let them run today because it's saturday, but if they lose money again I'll pause them until January then unpause them again.

My current goal is to get something profitable by the new year.

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I've been running traffic to both Neu and ElitePartner.
For Neu I unpaused my old campaigns. They're at a nice 71% ROI today (most likely just because it's the weekend).

For ElitePartner I'm sending only 50+ traffic, both males and females. My CTR's were decent - a couple of my images performed fine, and my LP is performing well.. 35% CTR for females and 37.8% for males (of course I'm using different LP's for male and female traffic). I only had 2 conversions today. I'm wondering if the offer is just shitty.. it's sort of like Be2 where the user has a LONG survey to fill out before the conversion pixel fires. I'm not sure why it's converting so poorly.. I wrote up a nice/long LP (longer copy usually out-performs shorter copy from my experience). Maybe some of my message was lost when I had it translated, or maybe the offer just sucks. I'm thinking that the offer just sucks. I'll try to fix up the copy in my landing page a bit more and see if that makes a difference.

I'm going to test out my new landing page with 50+ traffic for Neu. The payout is less than half as much as EliteP, but it'll probably perform pretty well since it's so simple to convert Neu.

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I'm going to stop posting on this thread. In the beginning I was getting lots of valuable feedback from people, but now it seems like a lot of people are reading it but not contributing anything. I'm really getting nothing anymore from posting here. Thanks to everyone who participated. Hopefully anybody reading this can gain some useful insight. I'll likely be posting another thread in the future.

For now my thing is that I am going to go against the grain and try out my own things. I don't want to copy other affiliates' work. I want to be the guy who people are trying to copy (of course I don't want anyone copying me, but you know what I mean).

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