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What is "Gen Pop" (re: surveys) (1)


10-24-2012 09:54 PM #1 avalanche (Member)
What is "Gen Pop" (re: surveys)

I see some offers listed as being "X survey Gen Pop" - I have a feeling it might mean "general population", but anyone know exactly what else that entails? They have offers broken out by country so that isn't what it means, so are they saying no age restriction for promotion? Haven't seen offers on other networks break it down by men/women or other demographic much so unsure what that means if it was important enough to go all-caps in the description.


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