Does anyone have any experience of this?
I want to direct link to an offer with contextual ads (and banner ads) on Google Display (content network) and others.
So this will mean using prosper to generate the tracking link to the offer landing page but using the merchants own LP display url in the ad.
Will Google allow this especially if the merchant is already advertising on the placements i choose and if they do will i run into problems with the merchant?
I haven't used adwords in a while, i forget if you can have the same display URL as others. I know you can't have the same destination URL.
If the merchant themselves find your ads, will they possibly not pay you? Do they have rules for bidding on same keywords and/or placements they do?
I have been testing adbeat.com - Frankly there is some phenomenal info to be gleaned on there.
You can see merchants entire advertising strategy across all the display inventory (US only atm) they have a presence on, including their best performing ads over time, their best performing placements even down to how they split tested ads and then favored the higher performing ones. In an nutshell you can see what is converting and where. It compresses weeks or months of work into 5 minutes and ideas have come spewing out.
I am just working out how best to utilise this info and an obvious way would be to model a viewed advertisers strategy with a competitive offer or even ride on the same advertisers coat tails in some form with a campaign alongside.
What do you feel about this Jordan?
@ Gamekeeper if you're going after the same placements as the advertiser typically the advertiser will have bigger budget and higher bids ensuring they get most of the impressions over you on Google content. Better strategy is to find "similar" sites the advertiser isn't on and go after those.
Just remember that Goog is optimizing for eCPM so if you're ads get a higher CTR with a slightly lower CPC then Google would rather show your ads.