Facebook has sent me a 24h ban warning, help! (24)
Only been actively using Facebook Ads for about two weeks. So far been doing good with an average of 100$ a day until FB decided to punish me.
Facebook has recently sent me a warring message saying the following:
"Hi, We've noticed that you are currently running Facebook Ads that violate our Terms of Use or Advertising Guidelines, despite having been previously warned to stop running such ads. We’ve found continual use of ads for products and services that violate our ad guidelines, even after clear instructions sent out . You'll need to delete any ads that do not comply with our policies within 24 hours. Failure to do so will result in your accounts being permanently disabled and the termination of all account management services. For more information on Facebook’s ad policies, please visit our Help Centre at: http://www.facebook.com/ad_guidelines.php Thanks, The Facebook Ads Team "
As it stands I can't exactly figure out what I am doing wrong.
I am targeting the dating niche here in the Netherlands.
These are the only two things I can find that are maybe not following the guidelines:
1) My FB ad copy looks something like this:
TITLE: Meet mature women
TEXT: Are you older than 29 and looking for the right match? Then signup now at [dating site name]!
Could it be that I have the age group mentioned in there? I did not see anywhere on the guidelines that they sent me that it was not allowed. But I could be wrong.
2) If it is not the age then maybe its my landingpage since I am taking a different approach. I am currently using a WP plugin called trustjacker which lets you make a popup come over the actual website you are linking too with a redirect. So my landing page literally pops up over the dating site. However there could be an issue.
With the plugin you need to have a website so you can create a specific link that will bring you to for example the dating site with your own popup over it. However if the user clicks the link your website url will remain in the adress bar instead of the dating site domain name. This also applies for the Facebook ad, instead of the dating site domain name it will have your websites name under the title.
So here is an example with popup LP over the real dating site:
My domain name is shown istead of the dating sites domain. Also on one of my ads that got dissaproved later on today mentioned this:
"The destination of your ad or Sponsored Story either violates Facebook's Advertising Guidelines or could not be reviewed. Before resubmitting it, please visit our Help Center for additional information and examples compliant with our Advertising Guidelines."
Example of FB ad:
So as you see my domainame is included in the ad copy under the title, and in the ad copy I also mention the dating sites name. However maybe thats the problem as my domain name does not correlate with the dating sites name which is being promoted.
Hope I have explained myself properly 
Just wish it was possible to contact FB so that they can tell you exactly what to change 
Instead of approving and then dissaproving and ad which makes it all confusing.
What should I do, delete all ads? Or hope that removing the age group in the ad copy wil solve the problem, or stop using the plugin or somehow make the datings sites domain show up so I can keep using it?
BTW if I setup a new FB ad account, can I use the same Paypal account?
if i were you i would delete the whole campaign otherwise changes are high that they'll ban you.
Originally Posted by nusolutionz
I will delete it though.
^^^ Cloak the bastards. You're providing real value to their users. they would have to suck it up! long live the king! (deleting is for pussies)
Just kidding yeah..?
I think I remember you cannot call the user Age ? possible ?
but smart thing to do is get your data out and delete the whole thing.
Originally Posted by ackbar22000
By the way maybe a noob question but, since landing pages are self hosted isnt it ideal to have a domain name related to the offer? Because that will be displayed under the title of the ad copyon FB?
So for dating host the landing page with a domain name related to dating?
I have also sent FB a message in the why is my ad dissaproved section. See what they say.
try to disable the trust jacker facebook hates things like that. if you really wanna try then cloak that shit
Originally Posted by joejoechen
You cannot call out age unless it says so on the landing page
Originally Posted by jroes57
if i was in your place, i would delete those ads and work on a new campaign which doesn't use that trustjacker script and i won't call out the age either.
risking your account for a $100/day campaign is not worth it, in my opinion.
yes...delete them and have patience. Do some charity stuff as suggested many times in forum.
Delete EVERYTHING on your account and don't submit another ad for a week.
Originally Posted by mgrunin
I believe FB likes it if you keep ad summits to a minimum. I've been uploading creatives every couple days, as opposed to 40 new dating ads daily, which of course is the urge, patience is a virtue in this case. FB might not want to work with someone like that.
You're unlikely to get any clear response from FB, probably just something automated/canned which leaves you not knowing anything more. I imagine the biggest thing is this trustjacker script, it looks like something they wouldn't approve. They don't like anything that pops up, traps the users attention etc and you can argue about what trustjacker is doing but they will no doubt see it as forcing the user to interact with the overlay to get to the offer behind it.
Additionally, calling out user age isn't too bad and unlikely to get you a ban message - especially if you just use subids to call that age out again on the lander. I would imagine retros would happen instead. Also, parship.nl has no rating on MyWoT (is it new?) but it's possible the site is flagged by another hound in cahoots with FB, so be aware there's a chance they don't like the offer.
Have to agree with mgrunin here, save/record the data as much as you can and delete everything related to that campaign and anything else that FB not like. If you're unsure about a campaign just delete it. Campaigns can be remade in the future, you're account not so much....
Originally Posted by zeno
Indeed Facebook just sent me a lame response which just says I can only target singles, 18+ etc... which I already have set. So they didn't answer my question.
In my view TrustJacker is not much different than a normal LP, only difference is that it has the actual dating site in the background. But I gues that could be the problem.
Btw my ads were approved for several days, until suddenly all of them got dissaproved, made smal adjustments and ran them again for a few days, thats when I got the ban message however the ads were not dissaproved.
Also Parship looks pretty legit to me, it has been advertised here in NL on the tv, I think its a few years old, targeting mature people with higher education.
So I won't make another ad for another week, will remove the age group in ad copy, use a normal LP. However I think TrustJacker boosted conversions, perhaps I can use that for POF.
Also what about creating a LP that looks like the screenshot I posted with TrustJacker, except it will just be a normal html LP with a screenshot of the dating site in the background, no scripts. Or is that grey?
Nothing wrong with a normal LP at all. Be careful with Paship.nl, Facebook uses MyWoT and it's looking ambiguous there at the moment - once enough data comes in the other scores may turn red instead of ??? and then you could get retro'd. A bridging lander will protect you from that, a little.
Originally Posted by zeno
I can't wait to get started again, maybe 3-4 days is enough waiting time lol xD
Would they accept this LP http://www.relatieflirts.nl/dating/parship.html
No scripts this time or TrustJacker, just used a screenshot of the site as background.
Also I checked parship.be on mywot and they are on the green 
Don't see why they would reject it... If they are dicks and don't seem to like the pop-over-offer look you wouldn't be making much ground though.
Originally Posted by zeno
On mywot the belgium version is all green.
Wish me luck!
One more for calling out age. Haven't been "technically" able to do that for years.
Ok got final message from FB:
Hi Philip,
As noted in the Facebook Advertising Guidelines, "any targeting of ads based on a user attribute, such as age, gender, location, or interest, must be directly relevant to the offer". We’ve received significant negative feedback about ads that call out users' personal attributes in the ad copy, and we take this feedback very seriously. Ads that unnecessarily call out user attributes in the ad creative are in violation of our guidelines and run contrary to Facebook's overall advertising philosophy. Please delete any ads using irrelevant call-outs in order to remain in compliance with Facebook advertising policy.
"Are you 29 and single"- is calling out a user attribute, which is against Facebook's ad guidelines.
We encourage you to continue using relevant targeting to reach the best audience for your ads. However, we won't be accepting ads that are in violation of the policies described above. Additionally, advertisers running ads that generate significant negative feedback may have these ads disabled or face more serious account penalties without additional warning.
So you guys were right 
Still wonder if they were oke with the TJ software though.
WOW you got a decent reply, I'm impressed! There you have it. If you call out age make sure to make the lander directly relevant to that, but better to not do it at all. Additionally if they click through to the offer and it isn't directly relevant to the age then it's the same problem. It looks like negative feedback from users lit this fire for ya.
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