The thing is i can manage to get above average ctr almost consistently..However,the conversions is what are lacking.the ctr which i can get is anywhere between 0.12 to 0.18.But whatever i do the conversion seems to be lacking.
I have till now spent around $400 and sent over 250 clicks(earlier my average ctr was low hence the low number of clicks)
These clicks have been sent to a total of 3 offers.2 niche 1 general with and without landing page.
I have made campaigns of different age groups and have filtered out age groups which don't seem interested(from ctr).
after spending 400 my tally stands at $80,so i am $320 in the red. I do not expect to make a positive return so soon.However,just want to make sure i am not overloooking something,pls advise.
Also the conversions seems to be going down again as compared to earlier as well so percentage wise i am worsening in roi instead of improving.
for these 3 offers i have submitted new images and ad copies numerous times.I can get the clicks but the conversions seem to be lacking.
pls advise me whether i am overlooking something?
also is 0.15 ctr very bad or something?
forgot to mention,we are talking in reference to pof and dating.
edit:there shudnt be the word "not" in the thread title.it was included by mistake.