Im getting CTR's of .15-.2% on a dating offer I'm promoting on POF. I have 8 adds running with a $15/day budget, 25 cent CPM. Thus far, I've kept the same headline and add copy and have just been changing out the images. I'm wondering at what point should I start changing the headline and add copy? Also at this point, I'm wondering if I should increase my bid to get more impressions? And if I increase my bid, should I run more adds?
You should check out this video
http://www.shoemoney.com/facebook-ad...-to-nuts-guide
I focus more on angles / images. It's all about how fast you can collect data and go through your ideas for testing. $15/day means you gotta wait a bit to collect enough data to make decisions, compared to someone spending a few hundred a day.
But Angle > images > headline > adcopy.
p.s. it's "ads"
$15/day times 8 ads is not going to yield actionable data most of the time. With that level of budget you're really relying on luck more than probabilities. I would trim the number of ads you're pushing so they each get more views. There isn't a hard and fast rule on when its appropriate to start split testing copy versus images. Images initially draw attention to the ad, but the copy is what convinces them to click.