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AD disapprovals on Facebook. (15)

10-04-2012 10:10 PM #1 saveri0 (Member)
AD disapprovals on Facebook.

Hello there,

Have to admit I'm fairly new to pushing traffic through Facebook. So any criticism on my approach will be more than welcome.

How I'm working with my campaigns on Facebook:

1) I'm picking only international campaigns that may be scaled later to other countries. Niche: Dating.

2) I target very broad audiences for maximum exposure in the least amount of time, helps me find images with great CTR pretty fast (approx. 24hs).

3) Usually after 24hs - 48hs my campaigns are breaking even 100% and I have enough data to push them further. This is after cleaning up non converting images, low ctr images, tweaking landing pages, split testing, etc.

My Problem:

Once I find a winning combination of Ad copy, Image, Landing page, the reviewers at Facebook drop me a "cool" e-mail stating that: "Facebook Ads alert: Your ad wasn’t approved", in the body of the e-mail: "One or more of the ads you set up do not meet our guidelines and has been disapproved."

If I resubmit the ad images, they usually get re-approved, but eventually end up getting disapproved again. So, I am trying to locate the exact issue that's causing this problem as images don't seem to be the cause.

I chose to direct link to the offers to discard one of the variables already, so not pre-selling/filtering the users ATM and still breaking even.

Here's an example of my ad copy / images translated to english:

Title: Want to hookup tonight? / Hey, want to hookup today?
Body: Fun chicks, hot brunettes and shameless teens are waiting for you to go out and party!

Sample Image:
(Which btw has amazing CTR, feel free to use it)

Target sites vary from Be2, Cupid, etc. They are super clean and do not suggest casual encounters or anything naughty.

My questions are:

a) Should I mention the name of the target site/offer in the Ad Copy?
b) Should I use different images? Less suggestive?
c) Should I use a "lighter" Ad Title or Ad body?

Think that's about everything.

Thank you very much in advance guys!

10-05-2012 12:54 AM #2 zeno (Administrator)

1) How are the offers rated on MyWoT?
2) Are you direct linking to your affiliate link (NO!) or going via your own tracking URL first (YES!)?
3) Great if you can get those kinds of images through! But be aware if they keep getting retro'd you may want to lighten up on them.
4) If you are throwing volume at your campaign FB will take a closer look. How many clicks are we talking over this 24-48 hr period?
5) Your ad copy isn't appropriate for FB, at least that what any reviewer is likely to think. You could be getting retro'd because the ad copy is actually being translated properly later on and they realise it shouldn't have got through. E.g. volume -> they look at your ads again -> check ad copy properly since it's non-English.
6) You could mention the site in the ad copy but I would avoid it if you can, just wastes space. Somewhere in FB's advertising guidelines I'm sure they say you need to name the site but I never see them enforcing this on the dating ads I see.
7) Given the resubmission goes through I'd say it's not that your image has been blacklisted/canned but rather your ad copy is doing it, or an issue with aff link redirection if you're not georedirecting.

10-05-2012 01:48 AM #3 doppelganger (Member)

Quote Originally Posted by zeno View Post
5) Your ad copy isn't appropriate for FB, at least that what any reviewer is likely to think. You could be getting retro'd because the ad copy is actually being translated properly later on and they realise it shouldn't have got through. E.g. volume -> they look at your ads again -> check ad copy properly since it's non-English.
I was thinking this ^^^ when I read the op's post. There's no way you would get this through if the ad copy was in English. At least, that's my opinion.

-Aaron

10-05-2012 02:16 AM #4 saveri0 (Member)

Hi Zeno, thanks for taking the time to write such and elaborate response. Regarding your questions and suggestions:

1) Didn't know about that. Noticed that most of them have pretty low ratings on MyWot. Thanks for the tip!
2) I'm linking to the offer through my own tracking URL.
3) Will try with "softer" images and see what happens. Didn't have much luck with faceshots, funny faces, etc on these demographics though.
4) Between 2k to 8k clicks over the test period.
5) Will definitely work on it into something a bit "softer" as well and split test with old images and new images.
6) Great, site names usually are not enticing at all and are a traffic leak.
7) Tested with US VPN and Private Proxies, no redirects on the offers I use.

Will put this into action tomorrow morning and report back after enough data is collected

Quote Originally Posted by zeno View Post
1) How are the offers rated on MyWoT?
2) Are you direct linking to your affiliate link (NO!) or going via your own tracking URL first (YES!)?
3) Great if you can get those kinds of images through! But be aware if they keep getting retro'd you may want to lighten up on them.
4) If you are throwing volume at your campaign FB will take a closer look. How many clicks are we talking over this 24-48 hr period?
5) Your ad copy isn't appropriate for FB, at least that what any reviewer is likely to think. You could be getting retro'd because the ad copy is actually being translated properly later on and they realise it shouldn't have got through. E.g. volume -> they look at your ads again -> check ad copy properly since it's non-English.
6) You could mention the site in the ad copy but I would avoid it if you can, just wastes space. Somewhere in FB's advertising guidelines I'm sure they say you need to name the site but I never see them enforcing this on the dating ads I see.
7) Given the resubmission goes through I'd say it's not that your image has been blacklisted/canned but rather your ad copy is doing it, or an issue with aff link redirection if you're not georedirecting.

10-05-2012 02:18 AM #5 saveri0 (Member)

Hey Aaron,

Would definitely rewrite the ad copy!

Think the ad title in the lines of: "Wanna hookup tonite?" may be a trigger for disapprovals? I understand that the Ad Body may certainly be a trigger as in english it sounds REALLY bad!

Quote Originally Posted by doppelganger View Post
I was thinking this ^^^ when I read the op's post. There's no way you would get this through if the ad copy was in English. At least, that's my opinion.

-Aaron

10-05-2012 06:51 AM #6 ohaiguyz (Member)

Come on guys I'm surprised no one has posted the 'captain obvious' reason for a dating ad getting disapproved on facebook. You HAVE to mention the name of the dating service in the ad text - if you don't then be prepared for disapprovals & bans if you keep submitting the ads without mentioning the name of the service your ads point to.

10-07-2012 07:17 AM #7 trust93 (Member)

Quote Originally Posted by ohaiguyz View Post
Come on guys I'm surprised no one has posted the 'captain obvious' reason for a dating ad getting disapproved on facebook. You HAVE to mention the name of the dating service in the ad text - if you don't then be prepared for disapprovals & bans if you keep submitting the ads without mentioning the name of the service your ads point to.
I disagree

I NEVER mention the name of the dating service in my adcopy and I never had a problem. I actually prefer to not mention the the name of the dating service because it gives you the flexibility to rotate different offers without having to go through Facebooks review process.

I agree 100% with zeno, your image will def get retro disapproved, I don't know how you were able to get that kind of adcopy approved lol Facebook is strict when it comes to using the words "hook up"

I would def go a little softer.

BUT!

What you can do is get this ad approved again, and then create like 20 similar ads. Have all of them exactly the same and run one at a time. Run one, when it gets disapproved you immediately activate another and delete the disapproved ad and keep doing that till your account gets banned

Lol but I wouldn't recommend doing that

Good Luck!

10-08-2012 05:12 PM #8 k1koman (Member)

that would be an amazing ad image to use if it could stay up

10-09-2012 12:06 PM #9 ohaiguyz (Member)

I can see you either dont have much experience with facebook dating ads or you got lucky by skipping the service's name. I've done xxx,xxx in dating on facebook & still have 4-5 years old ad accounts so I'm not talking out of my ass bro. Check out the guideline straight from facebook:



Also, you stated that "I actually prefer to not mention the the name of the dating service because it gives you the flexibility to rotate different offers without having to go through Facebooks review process."

Not being harsh but you are being just ridiculous by making such statements. You just cant rotate different dating offers on the same set of ads hoping to skip the reviewers eyes. You can ask Lorenzo, Jordan or Besmir, Finch, Maynzie or ANY other mod you please.

Quote Originally Posted by trust93 View Post
I disagree

I NEVER mention the name of the dating service in my adcopy and I never had a problem. I actually prefer to not mention the the name of the dating service because it gives you the flexibility to rotate different offers without having to go through Facebooks review process.

I agree 100% with zeno, your image will def get retro disapproved, I don't know how you were able to get that kind of adcopy approved lol Facebook is strict when it comes to using the words "hook up"

I would def go a little softer.

BUT!

What you can do is get this ad approved again, and then create like 20 similar ads. Have all of them exactly the same and run one at a time. Run one, when it gets disapproved you immediately activate another and delete the disapproved ad and keep doing that till your account gets banned

Lol but I wouldn't recommend doing that

Good Luck!

10-09-2012 10:46 PM #10 kokofai ()

Quote Originally Posted by ohaiguyz View Post
I can see you either dont have much experience with facebook dating ads or you got lucky by skipping the service's name. I've done xxx,xxx in dating on facebook & still have 4-5 years old ad accounts so I'm not talking out of my ass bro. Check out the guideline straight from facebook:

Also, you stated that "I actually prefer to not mention the the name of the dating service because it gives you the flexibility to rotate different offers without having to go through Facebooks review process."

Not being harsh but you are being just ridiculous by making such statements. You just cant rotate different dating offers on the same set of ads hoping to skip the reviewers eyes. You can ask Lorenzo, Jordan or Besmir, Finch, Maynzie or ANY other mod you please.
Offer rotation can be done through a landing page. However, a decent cloaked is required here of course.
Been doing that!

10-10-2012 12:16 AM #11 zeno (Administrator)

That you need to name the product or service in the advert has always been the case, not denying that. However, almost every dating ad I have seen over the past few months when I'm on my account has not had the service named. Either they are transient ads that are getting retro'd quickly or FB reviewers were/are getting a bit more lenient on it.

10-15-2012 09:24 PM #12 saveri0 (Member)

Quote Originally Posted by ohaiguyz View Post
I can see you either dont have much experience with facebook dating ads or you got lucky by skipping the service's name. I've done xxx,xxx in dating on facebook & still have 4-5 years old ad accounts so I'm not talking out of my ass bro. Check out the guideline straight from facebook:



Also, you stated that "I actually prefer to not mention the the name of the dating service because it gives you the flexibility to rotate different offers without having to go through Facebooks review process."

Not being harsh but you are being just ridiculous by making such statements. You just cant rotate different dating offers on the same set of ads hoping to skip the reviewers eyes. You can ask Lorenzo, Jordan or Besmir, Finch, Maynzie or ANY other mod you please.
Hi Ohaiguyz, thank you very much for your response. Appreciated

I split tested using both the dating name of the site in question and without it and found that the latter had better results CTR wise, regarding conversions it was about the same.
Bit odd, but will try to find a workaround for that to keep my account healthy and in good standing.

10-15-2012 09:28 PM #13 saveri0 (Member)

Quote Originally Posted by kokofai View Post
Offer rotation can be done through a landing page. However, a decent cloaked is required here of course.
Been doing that!
Hi Kokofai, I've followed a few of your threads and gotta congratulate you for your fast success! Keep doing what you are doing and grow stronger!

Sorry about the "noob" question, but in this case are you cloaking by mentioning dating site "X" on the Facebook AD and then on the landing page redirecting the user to dating site "Y"?

I understand that one of the reason should be for offers that Facebook considers low quality, am I missing something else as well?

10-15-2012 09:43 PM #14 saveri0 (Member)

I'm up to about 30% ROI thanks to the suggestions on this thread so far and from the information on the forum. Not burning too much budget yet as it doesn't seem to be very scalable in the countries I'm targeting (approx. u$s 200 x day). But was able to run hundreds of images and have a VERY SLIM, but decent batch of high CTR images for going with other offers in countries with higher paying offers, bigger demographics and more engaged users. Having fun so far with Facebook, thought it was going to be harder to break even but everything's looking good so far.

Right now I'm having problems with scaling on the following way:

1) Let's say I pick 100 images, make 10 campaigns with 10 images each, target broad & go CPM with a higher price than recommended:
Males 25-45 / Single / Interested in Women
Get a few images doing 0,15% to 0,1% CTR, which bring a "decent" ROI (please remember I'm still testing and learning about the platform).

2) Off those 100 images, I get about 5-10 images with the CTR potential mentioned above.
I usually review and discard or keep an AD after it reaches over 20k impressions
If I believe an image could do better, I rehash it, break down demographics by age and re-test it.

3) Well, with those 5-10 "gems", I create new campaigns with variations (different border sizes and colors, resizing options, etc) and break them down by age, like this:
ImageVariation1a: Age 25-30
ImageVariation1b: Age 30-35
ImageVariation1c: Age 35-40
ImageVariation1d: Age 40-45

Also tried doing the following:
SuccesfulImage1: Age 25-30
SuccesfulImage1: Age 30-35
SuccesfulImage1: Age 35-40
SuccesfulImage1: Age 40-45

Problem is: If the image got a 0,1% CTR broad, by breaking down the campaign it gets a mediocre CTR on each age group. I'm having issues isolating the best performing age group this way. Is this normal? Or I may be doing something wrong in the way?

I'll update this thread as soon as I've got a bit more information to share on how my campaigns are doing.

Thanks again to everyone for contributing!

10-15-2012 11:11 PM #15 zeno (Administrator)

Try doing a CPC campaign as well. CPC bidding almost always gives higher CTR ads than CPM. Whether or not this translates to higher ROI isn't certain, only data will tell. When you break them down 1) many people have seen the adverts already 2) possible your CPM bid is too high and or you're over-delivering the ads so the CTR drops off 3) FB algorithm may be playing with ya here, e.g. more narrow targeting = ad delivery favored over broad targeted ads -> frequency goes up, etc. Have a look at your stats and see if there's something different - e.g. is your % reach lower on the segmented campaign and freq higher.

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