I have tried finding answers in the forum, maybe my keywords are not close enough.
I have watched the vids about testing offers http://stmforum.com/forum/showthread...Testing-Part-2
But what bout Banner or landers?
How much should I spend or how many views should I have in order to
1) getting an adequate data for testing banner
2) getting an adequate data for testing lander
Or you are doing something like
I let my campaign run and hit 50 leads,
then I do reverse calculation and see whether is it profitable
or CTR, etc. ?
Is there any standard or rule of thumb etc...?
I have been doing in a few ways, and still confusing for me.
I would like to hear some opinion from others who had the same problems before.
If different vertical has different ways, then Im discussing about dating niche in particular.
Your opinion is much appreciated. =)