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Ethnic targeting on POF (3)


10-03-2012 04:46 AM #1 chrisman (Member)
Ethnic targeting on POF

Campaign Demographic:

State/Province =Ontario
Age Between 30, 40
Gender =Male
Ethnicity =Black
Marital Status =Single
Religion ≠Sikh, Hindu, Buddhist
Search Type =Dating
Hair color =Black, Brown, Bald
Intent ≠Putting in serious effort to find someone, Serious and want to find someone to marry
looking for =Female
Browser Type ≠iPhone, Android Phone
Ads Clicked =5-9

I'm currently promoting a dating offer on POF that's targeted toward black people and I notice that Im barely getting any impressions. I've read that ethtinicity may have something to do with this but I'm not sure how else to target my offer? Is there any other ways to improve this?


10-03-2012 02:59 PM #2 thmp (Member)

That's very, very specific, why did you choose all these targets?
If the offer is for black people, you don't have to target religion, intent, search type, ads clicked, and marital status at all!

One way to see if you can get more traffic, is by increasing your bids by 0.10 until you get traffic..
but honestly, i believe it won't be a ton of traffic..


10-03-2012 03:04 PM #3 groomez (Veteran Member)

Quote Originally Posted by chrisman View Post
Campaign Demographic:

State/Province =Ontario
Age Between 30, 40
Gender =Male
Ethnicity =Black
Marital Status =Single
Religion ≠Sikh, Hindu, Buddhist
Search Type =Dating
Hair color =Black, Brown, Bald
Intent ≠Putting in serious effort to find someone, Serious and want to find someone to marry
looking for =Female
Browser Type ≠iPhone, Android Phone
Ads Clicked =5-9

I'm currently promoting a dating offer on POF that's targeted toward black people and I notice that Im barely getting any impressions. I've read that ethtinicity may have something to do with this but I'm not sure how else to target my offer? Is there any other ways to improve this?
Taget Canada, black males, age >30, block handsets and test 5 ads at a time


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